May 7, 2012
“It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley
What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!
What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns.
In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6. To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX.
Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC. To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW.
Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of independent publishing and finding fulfillment in the Arts.

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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May 4, 2012
“An animal’s eyes have the power to speak a great language.” ~ Martin Buber
Has the real potential for films about people and their canine friends ever been fully explored? Interactions between humans and their pets is fascinating as well as the social aspects of animal to animal relationships. We can learn a lot by listening to our pets! Everytime I hear a story about a heroic rescue between a dog and it’s owner, I yearn for more.
According to the Humane Society, there are approximately 78.2 million dog owners alone in the United States – but the market for reaching all animal lovers through film is even greater. What better way than to communicate about animals than through visuals in film that tug at the heart strings?
On this film Friday, we have scouted out just a few popular dog films, most all available on DVD:
- Old Yeller (1957)
- Homeward Bound (1993)
- Marley & Me (2008)
- Turner & Hooch (1989)
- Beethoven (1992)
- Eight Below (2006)
“You’ve already seen these?” you say. Here is a link to 70 of the most popular dog films ever http://bit.ly/r5lWzx.
Have a fun-filled film weekend, everyone! And remember, things are heating up in many areas of the country. Fulfill your animal’s needs for plenty of clean water and be pet smart! Don’t leave your dog in your car!
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May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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May 2, 2012
“For pleasure has no relish unless we share it.” ― Virginia Woolf, The Common Reader: First Series
Used to be once a manuscript was complete and accepted by a publisher, most of the control over the book was handed over to someone else. Traditionally published authors are now being expected to be more deeply involved in the post publication process of marketing, promotion and selling.
There is interesting information that I came across the other day from the Indie Writers Alliance. Granted, this organization encourages and supports independent publishing, but with the changes that have taken place in the publishing industry, it leaves one wondering why publish another way? http://bit.ly/pZzfhM.
The surge of independent publishing has not just been as a result of first time authors taking that route. Many who have been already been traditionally published are changing course.
If you are looking for an on-line resource about e-books and print-on-demand publishing, sign up and have the Indie Writers Alliance newsletter delivered to your mailbox. The IWA will expose you to those who have had experience with independent publishing and those who have turned from traditional publishing to independent.
Becoming a successful independent publisher means understanding the industry. The Indie Publishers Alliance is a good resource to keep you on top of the developing news in this dynamic and ever-changing industry.
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May 1, 2012
“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey
It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in Egypt.
All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.
Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.
This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.
It is an exciting development in many respects, for publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.

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April 30, 2012
To bring anything into your life, imagine that it’s already there. ~ Richard Bach
On Friday’s blog, I reminisced about a popular TV character from the 1950’s – a nostalgic look back. If you missed it, scroll below to the previous blog “The Power of Imaginative Intelligence.”
The king of reaching children’s hearts through creative concepts and images is Disney! Although Mr. Disney himself is no longer with us in this world, his legacy lives on . The engine that powers all Disney Enterprises is a strong vision and knowledge about human imagination and intelligence.
In May, a new theme park will open in Florida, Disney’s Art of Animation Resort. Children will no longer just dream about the world of their favorite animated characters as they sleep, they will have an even more fulfilling experience surrounded by fantasy lands created inside the hotel rooms of the destination resort. http://bit.ly/9IAT5J .
In Friday’s blog we also discussed the line of merchandise that developed as a result of the Howdy Duty Show; that’s smart business. Disney Publishing Worldwide (DPW) “is the world’s largest publisher of children’s books and magazines, reaching more than 100 million readers each month in 75 countries.” www.Disneystore.com sells books, DVDs, art and other consumer products branded with the Disney trademark.
Other independent publishers can learn from that! When in the development stage of your independent publishing project, think …Is it possible the theme of your book could be parlayed into another brand product? Consider that and use your power of imaginative intelligence to create.
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April 27, 2012
“Everyone has a photographic memory… some just don’t have film.” ~ Unknown
It’s another fun-filled day on All Things Fulfilling. Once again, it is time to do my duty by saying “Howdy…Good Morning, to fans of independent publishing.” Blogging is my way of getting my creative juices flowing in order to complete the work that is ahead for the day.
If you were on this earth in the 1950s, you know that Howdy Doody, was an innovative character for children’s television programming. A pioneer in imaginative intelligence! Howdy Doody was a puppet for his creator’s thoughts. Bob Smith’s use of a marionette was a unique channel for reaching children through TV media. A line of merchandise developed as a result! How hunky dory was that?
Interested in taking a nostalgic look back at other vintage puppet friends of the freckle face boy Howdy Doody that were created for the show? Please go to this link http://bit.ly/5vqXK8.
Don’t freak out because this blog is short and sweet. I am going to break-away since I have other things to attend to. I hope I have reached my objective and have brought you, my readers, something fulfilling to reminisce about today.
See ya later, alligator! Come on back tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
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April 25, 2012
When you have vision it affects your attitude. Your attitude is optimistic rather than pessimistic.” ~ Charles R. Swindoll
All winter it felt as if I was trying to describe a scene, while looking through dirty windows; everything was cloudy and blurred. No matter how hard I tried, I could not find a clear vision for my writing project.
Suddenly, it is as if a shade has been lifted from the window pane, and things are now crystalline. I have made more progress over the past few days on my project than I had in a few months.
Did the rant I posted the other day entitled “Moving Heaven and Earth” actually work? Or did change come with the official arrival of spring? What is it that has given rise to a renewed spirit and creativity? Perhaps it is inside of me.
It really does not matter what the catalyst behind the incoming stream of inspiration is. Now I’ve got better focus! A clear direction and faith in what I am writing about. I will keep going and not stop until I have reached my goals.
Today’s blog post is just one way to celebrate the arrival of a shipment of fulfilling thought. There are plenty more ideas on how I can celebrate success as I move closer to the culmination of my endeavor, here’s a list http://bit.ly/A8gXuR.
Today, I will simply lionize by saying “I feel great and have the courage and momentum needed to finish this publishing project!”
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April 24, 2012
“Once you learn to read, you will be forever free.” ~ Frederick Douglass
Yesterday, as a volunteer giver for World Book Night, and as a representative of our independent publisher’s meet-up group, SHe Writes Steamboat, I made several stops to distribute the book The Absolutely True Diary of a Part Time Indian.
One of the stops was at the Boys and Girls Club in Steamboat where I met with a group of “junior high students” – middle school students as they are called now. I asked the group several questions; it went like this:
- “How many of you like to go different places?” Every hand went up.
- “Does anyone like to meet new people?” All hands were raised.
- “How many of you like to meet people just like yourself?” All hands went up.
- “How many of you like to meet people different than yourself, maybe even people you think are weird?” Most hands were raised.
- “Does any one like to laugh? Do you like cartoons and comics?” All hands wavied enthusiastically.
- “Does anyone ever wonder what it is like to live on an Indian reservation?” Almost all hands went up.
“Then there is something in this book for you all.” I said. However, I had forewarned the folks at Boys and Girls Club that even though the book was approved for WBN, please make sure the book is reaching only the appropriate age group. I said “it should not be loaned out until it has been reviewed and approved by an adult leader at the Club.”
Over the weekend, I took the time to read it. I loved it! National Book Award winning author, Sherman Alexi could not have written in a better voice to reach today’s middle school students. It is a very important coming of age story with social and societal messages that are relevant for this generation.
Because I was born in a much different time and place, some of the language in the book for me, was a little difficult. I am a bit of an old maid when it comes to that.I’ll have you know, six years ago I asked my son “What would you most like to do before you graduate from high school?” His reply -“Hear you swear, just once!”
“It serves no purpose,” I told him for the one-millionth time.
Thank you, World Book Night, for including Steamboat Springs, Colorado as one of the 5,000 communities involved throughout the U.S., the U.K.and Ireland. And thank you to Off the Beaten Path for being the pick-up point for volunteers.
I am especially pleased that we were able reach out to support teens at such a wonderful organization, The Boys and Girls Clubs, with young adult literature (YAL). I hope to participate again next year!
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