May 8, 2012
Today is May 8th and it is Celebrate Teachers Day. Although it is not an easy thing for me to do, I am going to take this opportunity to be a little smug. I am feeling rather proud of myself!
I have become something of a teacher. Who would have imagined it? Over the course of the past few years, I have had a growing string of clients, both independent publishers and independent businesses who have hired me to consult with them and teach them the ropes about this new dimension of advertising and promotion called e-marketing. It has been a fulfilling metamorphosis which has come purely as the result of using my creativity in writing, vision and thought.
My knowledge in the field has not been entirely self-taught, however. I have had teachers along with way that I must acknowledge. I have attended independent publishing conferences, seminars and on-line webinars; a real commitment. Today, I would like to say thank you to all the mentors that I have been exposed to over the past few years . I greatly appreciate the inspiration you have given me.
Independent publishing will continue to be a dynamic , growing industry with more changes on the way. Working in the arts can be a life long and personally fulfilling journey. I am going to stay on-board!
A year or so ago, I had a wonderful opportunity, through the Colorado Independent Publishers Association, to meet motivational speaker Tama Kieves. She was awesome! Her presentation made it clear to me that we all need push for our passions , celebrate our successes, and give ourselves permission to pat ourselves on the back when we’ve made personal change. Check –out what she has to say in her books http://bit.ly/Vz1Bt.
If you are interested in learning how you can follow your dream of writing your own story or share your knowledge and expertise through independent publishing, I would suggest this on-line webinar published by the Colorado Independent Publishers Association. It starts with the basics! http://bit.ly/oIkV2g.
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Posted by sueleonardCFS
May 7, 2012
“It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley
What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!
What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns.
In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6. To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX.
Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC. To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW.
Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of independent publishing and finding fulfillment in the Arts.
Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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Posted by sueleonardCFS
May 1, 2012
“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey
It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in Egypt.
All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.
Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.
This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.
It is an exciting development in many respects, for publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.
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Posted by sueleonardCFS
April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
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Posted by sueleonardCFS
April 24, 2012
“Once you learn to read, you will be forever free.” ~ Frederick Douglass
Yesterday, as a volunteer giver for World Book Night, and as a representative of our independent publisher’s meet-up group, SHe Writes Steamboat, I made several stops to distribute the book The Absolutely True Diary of a Part Time Indian.
One of the stops was at the Boys and Girls Club in Steamboat where I met with a group of “junior high students” – middle school students as they are called now. I asked the group several questions; it went like this:
- “How many of you like to go different places?” Every hand went up.
- “Does anyone like to meet new people?” All hands were raised.
- “How many of you like to meet people just like yourself?” All hands went up.
- “How many of you like to meet people different than yourself, maybe even people you think are weird?” Most hands were raised.
- “Does any one like to laugh? Do you like cartoons and comics?” All hands wavied enthusiastically.
- “Does anyone ever wonder what it is like to live on an Indian reservation?” Almost all hands went up.
“Then there is something in this book for you all.” I said. However, I had forewarned the folks at Boys and Girls Club that even though the book was approved for WBN, please make sure the book is reaching only the appropriate age group. I said “it should not be loaned out until it has been reviewed and approved by an adult leader at the Club.”
Over the weekend, I took the time to read it. I loved it! National Book Award winning author, Sherman Alexi could not have written in a better voice to reach today’s middle school students. It is a very important coming of age story with social and societal messages that are relevant for this generation.
Because I was born in a much different time and place, some of the language in the book for me, was a little difficult. I am a bit of an old maid when it comes to that.I’ll have you know, six years ago I asked my son “What would you most like to do before you graduate from high school?” His reply -“Hear you swear, just once!”
“It serves no purpose,” I told him for the one-millionth time.
Thank you, World Book Night, for including Steamboat Springs, Colorado as one of the 5,000 communities involved throughout the U.S., the U.K.and Ireland. And thank you to Off the Beaten Path for being the pick-up point for volunteers.
I am especially pleased that we were able reach out to support teens at such a wonderful organization, The Boys and Girls Clubs, with young adult literature (YAL). I hope to participate again next year!
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Posted by sueleonardCFS
April 23, 2012
“Expectancy is the atmosphere for miracles.” ~ Edwin Louis Cole
Yesterday was Earth Day. Today, I am left wondering “Why on earth did I do it?” Wasn’t I told many, many months ago when I began writing a book “never, never trash any of your work?” Hadn’t I already gone through mourning the loss of a film script with my son? His computer had a serious meltdown sometime ago and his work in progress was devoured with no chance of recovery. “He would move heaven and earth ” he said “if only he could retrieve the script again.”
Why, oh why, didn’t I learn from that?
And, why, dear God, didn’t I listen to Harriet? She’s the co-leader of the Steamboat Writers Group; full of wisdom and good advice. My source of encouragement! “Keep it going,” She says. “Don’t stop!”
Now, this leaves me with a confession to make. I am in desperate need of some of the writing I had cast aside as no good. I can never get it back; it’s trashed. Some of what I now see as my best laid chapters are kaput! Sure, I can try to recreate, but that is a difficult thing to do. I am no longer in the same mindset.
According to an article, the first step in learning from our mistakes is to acknowledge where you went wrong. Ok, I’ve done that. Then, you have to stop blaming others. I’ve already said “sending my writing to the trash bin was my own fault. ”
All I can think to write right now is -
- Don’t delete, modify!
- Don’t delete, modify!
- Don’t delete, modify!
- Don’t delete, modify!
A third step in learning from our mistakes is to categorize. http://bit.ly/ySPFr. Trash is no longer an option. All words can be modified. I have already started a new file called Don’t delete, modify!
Why, oh, why am I still hindered in creating more text for this book?
That’s it. I am finished; I am done. I will no longer bemoan the fact that what I trashed is lost. I am moving ahead. Nothing good will come out of wondering “Why on earth did I do it?” I am also moving Earth Day to every 4 or 5 years. That way I’ll have more time to celebrate every time the heavens open up and I receive a new fulfilling shipment of creative thought.
When I finally publish my book, I will indeed be celebrating a miraculous birth. “I am a believer; it can be done. ” I will shout out. “Hallelujah and Amen.”
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Posted by sueleonardCFS
April 20, 2012
| “The greatest gift is a passion for reading.” |
 – Elizabeth Hardwick |
SHe Writes Steamboat, a meet-up group for independent publishers, will be distributing the book The Absolutely True Diary of a Part Time Indian in conjunction with World Book Night on Monday, April 23, 2012. Volunteers will be fulfilling the mission of World Book Night - to promote literacy among non-readers and light readers.The Absolutely True Diary of a Part Time Indian is geared for middle school readers.
Organizer of SHe Writes Steamboat, Sue Leonard and other group members will be visiting the Boys and Girls Club of Steamboat and Craig on April 23rd to distribute the books. Books will also be donated to BOCES. (Boards of Cooperative Educational Services). The Media Coordinator, who has direct contact with Chapter 1 students, special ed teachers and librarians in the Steamboat School District, will be assisting SHe Writes Steamboat in getting the books into the hands of the students that will benefit the most.
SHe Writes Steamboat is pleased to be chosen to participate in this worldwide literacy event which began in the U.K in 2011 and has spread this year to the United States and Ireland. For more information on World Book Night, please visit this link.http://bit.ly/vXv7GS.
This blog brought to you by www.CornerstoneFulfillmentService.com.
4 Comments | Art, art benefiting community, Artists, Authors and independent publishers, Book marketing, book publishing, Books, Building community through partnerships, Business, Careers, children, children and the arts, childrens books, CO and Routt County, Communites of people, cornerstonefulfillmentservice, Education, Event, fiction writing, fulfillment in the Arts, global business development, illustrators and publishers, Independent Business, Independent Publishers Resources, Inspiration, Learning, Library Science, literacy, literary arts -writing and publishing, living positive lives, media and communication, Native American Culture, partnering business with non-profits, partnering with non-profits, Psychology, Publishing, Publishing, Publishing and sustainability, publishing resources, Rebuild spirit through Art, research and development for independent publishers, SHe Writes Steamboat, supporting communities, teaching values to children, Uncategorized, Volunteering, volunteering, Women in Business, Writing, writing, writing and publishing, writing and publishing | Tagged: Boards of Cooperative Educational Systems in Steamboat Springs Colorado, Books, books for middle school readers, Boys and Girls Clubs benefit from World Book Night, cornerstone fulfillment service, literacy around the world, meet-up group for independent publishers in Steamboat Colorado, middle school readers benefit from World Book Night, promoting literacy to non-readers and light readers, She Writes Steamboat, The Absolutely True Diary of a Part-time Indian, world book night, World Book Night in Ireland, World Book Night in U.K, World Book Night in U.S. | Permalink
Posted by sueleonardCFS
April 19, 2012
“I don’t always set stories in villages, more often in towns. But always in smallish communities because the characters’ actions are more visible there, and the dramatic tension is heightened. ” ~ Joanna Trollope
On Tuesday we held our monthly meeting of SHe Writes Steamboat. It is a networking group of people who are in all stages of independently publishing. Once again, the male population of writers was not put off by the moniker chosen for this group. We had a new member, another male author, show up to introduce his book Newton’s Ark.
It was interesting to speak with D.A. Hill about his first time publishing attempt. He is a “computer techy-type” by profession; he enjoys and excels at his work. But, when I asked him about what it felt like to now be a published author, he said “it was the most fulfilling thing I have ever done in my life.” He has now moved forward on writing Part II of his sci-fi trilogy.
So as not to spoil all the fun for the author, I am going have him tell you what Newton’s Ark is all about. A synopsis of the book can so easily be found by going to the author’s link on the internet. http://bit.ly/HNrzAU.
Author D.A. Hill has used his computer skills to electronically publish, as is the trend. But, the book is available in paperback, too, giving the book buyer a choice in reading platforms.
In this small city of Steamboat Springs, Colorado, a population of just over 10,000 people, more and more independent publishers are popping up. As they continue to climb out from behind their computer screens to introduce their work, we will feature many of them on this website All Things Fulfilling.
It’s a beautiful day in the neighborhood, when I learn of another author who has digitally published their own book and offers it for sale in various formats- either in paperback, as an audio book or through electronic publishing (e-book). The ability to offer choice is the advantage of e-commerce – buying and selling books over the internet.
P.S. After you have read D.A. Hill’s book, don’t forget to return to his site. He wants to connect with his readers and get some feedback.
This blog brought to you by www.CornerstoneFulfillmentService.com.
1 Comment | Affirmative thinking and living, aging well, Art, Art, Art, art benefiting community, Art Councils in Routt County Colorado, articles on e-commerce and e-marketing, Artists, Authors and independent publishers, Baby Boomers, Book marketing, book publishing, book selling, Books, books, Books and religion, Business, Businesses supporting independent publishers, Careers, CO and Routt County, colorado independent publishers books, Communites of people, computer technology, Creativity, desktop publishing, development in digital technology, digital devices and electronic communication, digital publishing, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, ecology, Economical and sustainable publishing, ecosystems, Education, emotional response to art, Event, fulfillment in the Arts, global business development, global order fulfillment, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Learning, Libraries, Libraries and e-books, Library Science, literacy, literary arts -writing and publishing, Marketing, Marketing for Independent Publishers, media and communication, mind body and spirit connection, natural catastrophe, options in book printing, Personal fulfillment, Psychology, Psychology and Art, Publishing, Publishing, Publishing and sustainability, publishing resources, Rebuild spirit through Art, research and development for independent publishers, science, Science, Science and creativity, SHe Writes Steamboat, SHe Writes Steamboat meet-up, small presses and micro-presses, supporting communities, sustainability and recycling, The Arts, Uncategorized, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: Books, choices in publishing, Civil war art, computer screens used for digital publishing, cornerstone fulfillment service, e-commerce for independent publishers, e-commerce of Cornerstone Fulfillment Service, electronic publishing, featuring D.A. Hill on All Things Fulfilling, feelings of fufilling things from publishing, first time published book by D.A. Hill, formats and platforms for publishing, independent publishers, Independent Publishing, male writers from Steamboat Springs Colorado, networking groups for independent publishers, Newton's Ark by D.A. Hill, paperback and e-book of D.A. Hill, publishing communities, publishing trend of e-books, sci-fi trilogy from D.A. Hill, selling and marketing books over the internet, She Writes Steamboat, stories published in town of Steamboat Springs Colorado, villages and towns with authors and publishers, Writing | Permalink
Posted by sueleonardCFS
April 12, 2012
Why do so many creative people work with great intensity and then crash? Filmmaker Mark Moskowitz of Point of View Productions, delves into this subject in his film Stone Reader.
As an 18 year old, the filmmaker began reading the book “The Stones of Summer.” Despite wonderful reviews, he couldn’t get beyond the beginning. As a mature adult, he returned to the book , and was hooked; struck by what a extraordinarily talented writer Dow Mossman was.
Moskowitz was so enthralled with the book that he wanted to find out everything about the author, Dow Mossman that he could. The authors voice meant as much to him as the storyline. While trying to locate Mossman he found that like many other authors of great American novels, such as Harper Lee, J.D. Salinger, Ralph Ellison, Poe and Margaret Mitchell, Mossman’s book was highly touted for a first time publishing attempt yet disappeared from literary scene with hardly a trace.
“How can this be, with an author as talented as that?” filmmaker Moskowitz asks. He attempts to find answers to this question and tries to make sense of the world of publishing in the production of his film ”Stone Reader.” It takes an in depth look at books that are first rate, loved and then the author vanishes.
“Stone Reader” is an excellent film for discussion for book clubs, writers groups, bibliophiles, college writing programs or writers workshops. Moskowitz made an important contribution in producing this film, The Stones of Summer is no longer out of print! Barnes and Noble is now selling this book.
Check your local library for this wonderful film. It captivated me, and now I want to read “The Stones of Summer” which has been said to be “a book that will change lives.”
More independent words, thoughts and views tomorrow from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
I have become something of a teacher. Who would have imagined it? Over the course of the past few years, I have had a growing string of clients, both independent publishers and independent businesses who have hired me to consult with them and teach them the ropes about this new dimension of advertising and promotion called e-marketing. It has been a fulfilling metamorphosis which has come purely as the result of using my creativity in writing, vision and thought.
