May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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Posted by sueleonardCFS
May 2, 2012
“For pleasure has no relish unless we share it.” ― Virginia Woolf, The Common Reader: First Series
Used to be once a manuscript was complete and accepted by a publisher, most of the control over the book was handed over to someone else. Traditionally published authors are now being expected to be more deeply involved in the post publication process of marketing, promotion and selling.
There is interesting information that I came across the other day from the Indie Writers Alliance. Granted, this organization encourages and supports independent publishing, but with the changes that have taken place in the publishing industry, it leaves one wondering why publish another way? http://bit.ly/pZzfhM.
The surge of independent publishing has not just been as a result of first time authors taking that route. Many who have been already been traditionally published are changing course.
If you are looking for an on-line resource about e-books and print-on-demand publishing, sign up and have the Indie Writers Alliance newsletter delivered to your mailbox. The IWA will expose you to those who have had experience with independent publishing and those who have turned from traditional publishing to independent.
Becoming a successful independent publisher means understanding the industry. The Indie Publishers Alliance is a good resource to keep you on top of the developing news in this dynamic and ever-changing industry.
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Posted by sueleonardCFS
May 1, 2012
“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey
It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in Egypt.
All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.
Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.
This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.
It is an exciting development in many respects, for publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.
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Posted by sueleonardCFS
April 30, 2012
To bring anything into your life, imagine that it’s already there. ~ Richard Bach
On Friday’s blog, I reminisced about a popular TV character from the 1950’s – a nostalgic look back. If you missed it, scroll below to the previous blog “The Power of Imaginative Intelligence.”
The king of reaching children’s hearts through creative concepts and images is Disney! Although Mr. Disney himself is no longer with us in this world, his legacy lives on . The engine that powers all Disney Enterprises is a strong vision and knowledge about human imagination and intelligence.
In May, a new theme park will open in Florida, Disney’s Art of Animation Resort. Children will no longer just dream about the world of their favorite animated characters as they sleep, they will have an even more fulfilling experience surrounded by fantasy lands created inside the hotel rooms of the destination resort. http://bit.ly/9IAT5J .
In Friday’s blog we also discussed the line of merchandise that developed as a result of the Howdy Duty Show; that’s smart business. Disney Publishing Worldwide (DPW) “is the world’s largest publisher of children’s books and magazines, reaching more than 100 million readers each month in 75 countries.” www.Disneystore.com sells books, DVDs, art and other consumer products branded with the Disney trademark.
Other independent publishers can learn from that! When in the development stage of your independent publishing project, think …Is it possible the theme of your book could be parlayed into another brand product? Consider that and use your power of imaginative intelligence to create.
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Posted by sueleonardCFS
April 27, 2012
“Everyone has a photographic memory… some just don’t have film.” ~ Unknown
It’s another fun-filled day on All Things Fulfilling. Once again, it is time to do my duty by saying “Howdy…Good Morning, to fans of independent publishing.” Blogging is my way of getting my creative juices flowing in order to complete the work that is ahead for the day.
If you were on this earth in the 1950s, you know that Howdy Doody, was an innovative character for children’s television programming. A pioneer in imaginative intelligence! Howdy Doody was a puppet for his creator’s thoughts. Bob Smith’s use of a marionette was a unique channel for reaching children through TV media. A line of merchandise developed as a result! How hunky dory was that?
Interested in taking a nostalgic look back at other vintage puppet friends of the freckle face boy Howdy Doody that were created for the show? Please go to this link http://bit.ly/5vqXK8.
Don’t freak out because this blog is short and sweet. I am going to break-away since I have other things to attend to. I hope I have reached my objective and have brought you, my readers, something fulfilling to reminisce about today.
See ya later, alligator! Come on back tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
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Posted by sueleonardCFS
April 24, 2012
“Once you learn to read, you will be forever free.” ~ Frederick Douglass
Yesterday, as a volunteer giver for World Book Night, and as a representative of our independent publisher’s meet-up group, SHe Writes Steamboat, I made several stops to distribute the book The Absolutely True Diary of a Part Time Indian.
One of the stops was at the Boys and Girls Club in Steamboat where I met with a group of “junior high students” – middle school students as they are called now. I asked the group several questions; it went like this:
- “How many of you like to go different places?” Every hand went up.
- “Does anyone like to meet new people?” All hands were raised.
- “How many of you like to meet people just like yourself?” All hands went up.
- “How many of you like to meet people different than yourself, maybe even people you think are weird?” Most hands were raised.
- “Does any one like to laugh? Do you like cartoons and comics?” All hands wavied enthusiastically.
- “Does anyone ever wonder what it is like to live on an Indian reservation?” Almost all hands went up.
“Then there is something in this book for you all.” I said. However, I had forewarned the folks at Boys and Girls Club that even though the book was approved for WBN, please make sure the book is reaching only the appropriate age group. I said “it should not be loaned out until it has been reviewed and approved by an adult leader at the Club.”
Over the weekend, I took the time to read it. I loved it! National Book Award winning author, Sherman Alexi could not have written in a better voice to reach today’s middle school students. It is a very important coming of age story with social and societal messages that are relevant for this generation.
Because I was born in a much different time and place, some of the language in the book for me, was a little difficult. I am a bit of an old maid when it comes to that.I’ll have you know, six years ago I asked my son “What would you most like to do before you graduate from high school?” His reply -“Hear you swear, just once!”
“It serves no purpose,” I told him for the one-millionth time.
Thank you, World Book Night, for including Steamboat Springs, Colorado as one of the 5,000 communities involved throughout the U.S., the U.K.and Ireland. And thank you to Off the Beaten Path for being the pick-up point for volunteers.
I am especially pleased that we were able reach out to support teens at such a wonderful organization, The Boys and Girls Clubs, with young adult literature (YAL). I hope to participate again next year!
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Posted by sueleonardCFS
April 23, 2012
“Expectancy is the atmosphere for miracles.” ~ Edwin Louis Cole
Yesterday was Earth Day. Today, I am left wondering “Why on earth did I do it?” Wasn’t I told many, many months ago when I began writing a book “never, never trash any of your work?” Hadn’t I already gone through mourning the loss of a film script with my son? His computer had a serious meltdown sometime ago and his work in progress was devoured with no chance of recovery. “He would move heaven and earth ” he said “if only he could retrieve the script again.”
Why, oh why, didn’t I learn from that?
And, why, dear God, didn’t I listen to Harriet? She’s the co-leader of the Steamboat Writers Group; full of wisdom and good advice. My source of encouragement! “Keep it going,” She says. “Don’t stop!”
Now, this leaves me with a confession to make. I am in desperate need of some of the writing I had cast aside as no good. I can never get it back; it’s trashed. Some of what I now see as my best laid chapters are kaput! Sure, I can try to recreate, but that is a difficult thing to do. I am no longer in the same mindset.
According to an article, the first step in learning from our mistakes is to acknowledge where you went wrong. Ok, I’ve done that. Then, you have to stop blaming others. I’ve already said “sending my writing to the trash bin was my own fault. ”
All I can think to write right now is -
- Don’t delete, modify!
- Don’t delete, modify!
- Don’t delete, modify!
- Don’t delete, modify!
A third step in learning from our mistakes is to categorize. http://bit.ly/ySPFr. Trash is no longer an option. All words can be modified. I have already started a new file called Don’t delete, modify!
Why, oh, why am I still hindered in creating more text for this book?
That’s it. I am finished; I am done. I will no longer bemoan the fact that what I trashed is lost. I am moving ahead. Nothing good will come out of wondering “Why on earth did I do it?” I am also moving Earth Day to every 4 or 5 years. That way I’ll have more time to celebrate every time the heavens open up and I receive a new fulfilling shipment of creative thought.
When I finally publish my book, I will indeed be celebrating a miraculous birth. “I am a believer; it can be done. ” I will shout out. “Hallelujah and Amen.”
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Posted by sueleonardCFS
April 20, 2012
| “The greatest gift is a passion for reading.” |
 – Elizabeth Hardwick |
SHe Writes Steamboat, a meet-up group for independent publishers, will be distributing the book The Absolutely True Diary of a Part Time Indian in conjunction with World Book Night on Monday, April 23, 2012. Volunteers will be fulfilling the mission of World Book Night - to promote literacy among non-readers and light readers.The Absolutely True Diary of a Part Time Indian is geared for middle school readers.
Organizer of SHe Writes Steamboat, Sue Leonard and other group members will be visiting the Boys and Girls Club of Steamboat and Craig on April 23rd to distribute the books. Books will also be donated to BOCES. (Boards of Cooperative Educational Services). The Media Coordinator, who has direct contact with Chapter 1 students, special ed teachers and librarians in the Steamboat School District, will be assisting SHe Writes Steamboat in getting the books into the hands of the students that will benefit the most.
SHe Writes Steamboat is pleased to be chosen to participate in this worldwide literacy event which began in the U.K in 2011 and has spread this year to the United States and Ireland. For more information on World Book Night, please visit this link.http://bit.ly/vXv7GS.
This blog brought to you by www.CornerstoneFulfillmentService.com.
4 Comments | Art, art benefiting community, Artists, Authors and independent publishers, Book marketing, book publishing, Books, Building community through partnerships, Business, Careers, children, children and the arts, childrens books, CO and Routt County, Communites of people, cornerstonefulfillmentservice, Education, Event, fiction writing, fulfillment in the Arts, global business development, illustrators and publishers, Independent Business, Independent Publishers Resources, Inspiration, Learning, Library Science, literacy, literary arts -writing and publishing, living positive lives, media and communication, Native American Culture, partnering business with non-profits, partnering with non-profits, Psychology, Publishing, Publishing, Publishing and sustainability, publishing resources, Rebuild spirit through Art, research and development for independent publishers, SHe Writes Steamboat, supporting communities, teaching values to children, Uncategorized, Volunteering, volunteering, Women in Business, Writing, writing, writing and publishing, writing and publishing | Tagged: Boards of Cooperative Educational Systems in Steamboat Springs Colorado, Books, books for middle school readers, Boys and Girls Clubs benefit from World Book Night, cornerstone fulfillment service, literacy around the world, meet-up group for independent publishers in Steamboat Colorado, middle school readers benefit from World Book Night, promoting literacy to non-readers and light readers, She Writes Steamboat, The Absolutely True Diary of a Part-time Indian, world book night, World Book Night in Ireland, World Book Night in U.K, World Book Night in U.S. | Permalink
Posted by sueleonardCFS
April 19, 2012
“I don’t always set stories in villages, more often in towns. But always in smallish communities because the characters’ actions are more visible there, and the dramatic tension is heightened. ” ~ Joanna Trollope
On Tuesday we held our monthly meeting of SHe Writes Steamboat. It is a networking group of people who are in all stages of independently publishing. Once again, the male population of writers was not put off by the moniker chosen for this group. We had a new member, another male author, show up to introduce his book Newton’s Ark.
It was interesting to speak with D.A. Hill about his first time publishing attempt. He is a “computer techy-type” by profession; he enjoys and excels at his work. But, when I asked him about what it felt like to now be a published author, he said “it was the most fulfilling thing I have ever done in my life.” He has now moved forward on writing Part II of his sci-fi trilogy.
So as not to spoil all the fun for the author, I am going have him tell you what Newton’s Ark is all about. A synopsis of the book can so easily be found by going to the author’s link on the internet. http://bit.ly/HNrzAU.
Author D.A. Hill has used his computer skills to electronically publish, as is the trend. But, the book is available in paperback, too, giving the book buyer a choice in reading platforms.
In this small city of Steamboat Springs, Colorado, a population of just over 10,000 people, more and more independent publishers are popping up. As they continue to climb out from behind their computer screens to introduce their work, we will feature many of them on this website All Things Fulfilling.
It’s a beautiful day in the neighborhood, when I learn of another author who has digitally published their own book and offers it for sale in various formats- either in paperback, as an audio book or through electronic publishing (e-book). The ability to offer choice is the advantage of e-commerce – buying and selling books over the internet.
P.S. After you have read D.A. Hill’s book, don’t forget to return to his site. He wants to connect with his readers and get some feedback.
This blog brought to you by www.CornerstoneFulfillmentService.com.
1 Comment | Affirmative thinking and living, aging well, Art, Art, Art, art benefiting community, Art Councils in Routt County Colorado, articles on e-commerce and e-marketing, Artists, Authors and independent publishers, Baby Boomers, Book marketing, book publishing, book selling, Books, books, Books and religion, Business, Businesses supporting independent publishers, Careers, CO and Routt County, colorado independent publishers books, Communites of people, computer technology, Creativity, desktop publishing, development in digital technology, digital devices and electronic communication, digital publishing, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, ecology, Economical and sustainable publishing, ecosystems, Education, emotional response to art, Event, fulfillment in the Arts, global business development, global order fulfillment, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Learning, Libraries, Libraries and e-books, Library Science, literacy, literary arts -writing and publishing, Marketing, Marketing for Independent Publishers, media and communication, mind body and spirit connection, natural catastrophe, options in book printing, Personal fulfillment, Psychology, Psychology and Art, Publishing, Publishing, Publishing and sustainability, publishing resources, Rebuild spirit through Art, research and development for independent publishers, science, Science, Science and creativity, SHe Writes Steamboat, SHe Writes Steamboat meet-up, small presses and micro-presses, supporting communities, sustainability and recycling, The Arts, Uncategorized, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: Books, choices in publishing, Civil war art, computer screens used for digital publishing, cornerstone fulfillment service, e-commerce for independent publishers, e-commerce of Cornerstone Fulfillment Service, electronic publishing, featuring D.A. Hill on All Things Fulfilling, feelings of fufilling things from publishing, first time published book by D.A. Hill, formats and platforms for publishing, independent publishers, Independent Publishing, male writers from Steamboat Springs Colorado, networking groups for independent publishers, Newton's Ark by D.A. Hill, paperback and e-book of D.A. Hill, publishing communities, publishing trend of e-books, sci-fi trilogy from D.A. Hill, selling and marketing books over the internet, She Writes Steamboat, stories published in town of Steamboat Springs Colorado, villages and towns with authors and publishers, Writing | Permalink
Posted by sueleonardCFS
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman 
