May 9, 2012
“People in good moods are better at inductive reasoning and creative problem solving.” ~ –From Emotion, Disclosure, and Health, 1995
Over the next few days, I am working from a different geographical location – the art scene in Park City and Sundance, Utah. About to step out, it just occurred to me am dressed like an Orange Julius. I’ve never had much use for the color orange in my wardrobe, but lately I have been sporting it. Why not? Orange reflects my mood. I am ravenous for creativity and new perspectives. Perhaps I’ll pin a sprig of fresh spearment to my lapel. According to the book The Language of Flowers, it will add warmth to my spirit.
Stepping away from routine always brings new thoughts and mental stimulation. Sundance and Park City,Utah are great places to start working on a few e-marketing plans for some newly published authors. One book involves a serious subject that affects many people, in every community. I believe the book is written in a voice that reaches the right people in a very effective way. It has already received wonderful recognition from a national association.
Other independent publishers I will be working with have written books that are fictional in nature with global issues. They have interesting storylines that just beg for conversation and thought.
All of the book’s themes supposes how life would be in different circumstances. Putting together a good e-marketing approach for each one will mean transporting my mind from life as I know it, into different cultural scenarios. I’ll have to dig deep into the emotions that come as a result of that. E-marketing is mentally and creatively stimulating, I like the challenge and love what I do.
You are probably asking at this point “What are the books titles?” I plan to share them with you at a later date. Giving the books themes due diligence is the first order of business and then I need to consider markets of potential buyers. When I am ready, I will reveal.
Ok – I’m off to Sundance! It will be a fulfilling morning, I just know it! http://bit.ly/Iz5V3S. Observing colorful work of amazing artists is guaranteed to inspire. How will colors other than orange, affect my thinking? I’m confident seeing fresh galleries and studios will generate a full spectrum of creative thought. This afternoon and this evening, I ’ll attack my work with new focus and gusto.
More independent thoughts, words and views tomorrow. Come on back to the blogsite of www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 8, 2012
Today is May 8th and it is Celebrate Teachers Day. Although it is not an easy thing for me to do, I am going to take this opportunity to be a little smug. I am feeling rather proud of myself!
I have become something of a teacher. Who would have imagined it? Over the course of the past few years, I have had a growing string of clients, both independent publishers and independent businesses who have hired me to consult with them and teach them the ropes about this new dimension of advertising and promotion called e-marketing. It has been a fulfilling metamorphosis which has come purely as the result of using my creativity in writing, vision and thought.
My knowledge in the field has not been entirely self-taught, however. I have had teachers along with way that I must acknowledge. I have attended independent publishing conferences, seminars and on-line webinars; a real commitment. Today, I would like to say thank you to all the mentors that I have been exposed to over the past few years . I greatly appreciate the inspiration you have given me.
Independent publishing will continue to be a dynamic , growing industry with more changes on the way. Working in the arts can be a life long and personally fulfilling journey. I am going to stay on-board!
A year or so ago, I had a wonderful opportunity, through the Colorado Independent Publishers Association, to meet motivational speaker Tama Kieves. She was awesome! Her presentation made it clear to me that we all need push for our passions , celebrate our successes, and give ourselves permission to pat ourselves on the back when we’ve made personal change. Check –out what she has to say in her books http://bit.ly/Vz1Bt.
If you are interested in learning how you can follow your dream of writing your own story or share your knowledge and expertise through independent publishing, I would suggest this on-line webinar published by the Colorado Independent Publishers Association. It starts with the basics! http://bit.ly/oIkV2g.
This blog brought to you by www.CornerstoneFulfillmentService.com.
1 Comment | Uncategorized, Art, Inspiration, Books, Writing, Business, Medical, Independent Publishing, Independent filmmakers, Publishing for non-profits, Building community through partnerships, Book marketing, Marketing for Independent Publishers, order fulfillment for independent publishers, Self Help, leadership, Education, Learning, Careers, Independent Publishers Resources, Independent Publishers Conferences and Workshops, cornerstonefulfillmentservice, fiction writing, music, Independent Business, faith, fulfillment in the Arts, research and development for independent publishers, writing and publishing, Communites of people, Filmmaking, e-marketing for independent business, e-marketing and e-commerc, spirituality, spirituality, women and spirituality, spirituality, relationships, Art, Marketing, film marketing, independent recording artists, publishing resources, small presses and micro-presses, literacy, aging well, families in the Arts, The Arts, filmmaking, books, writing, Creativity, Psychology and Art, Women, Women in Business, patrons in the Arts, art curriculum, literary arts -writing and publishing, Christian Writers, Artists, creation, Personal fulfillment, Healthy living and healthy relationships, Psychology, Education through films, Rebuild spirit through Art, Visionary fiction, e-book publishing, Audio Books, media and communication, digital devices and electronic communication, development in digital technology, book selling, book publishing, digital publishing, colorado independent publishers books, supporting communities, art benefiting community, Art, Art supporting non-profits, CO and Routt County, Publishing and sustainability, Textbooks, Publishing, e-book publishing, Baby Boomers, mind body and spirit connection, Economical and sustainable publishing, Power of Positive thinking, Matters of heart and soul, Affirmative thinking and living, living positive lives, desktop publishing, writers, illustrators and publishers, Library Science, Authors and independent publishers, writing and publishing, Next Generation of Careers in the Arts, Publishing, marketing and promotion, Businesses supporting independent publishers | Tagged: Inspiration, personal fulfillment, independent publisher help, rebuild your life, Books, Writing, Business, independent publishers, Independent Publishing, cornerstone fulfillment service, The Arts, Colorado Independent Publishers Association, life long learning in the Arts | Permalink
Posted by sueleonardCFS
May 7, 2012
“It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley
What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!
What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns.
In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6. To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX.
Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC. To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW.
Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of independent publishing and finding fulfillment in the Arts.
Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 4, 2012
“An animal’s eyes have the power to speak a great language.” ~ Martin Buber
Has the real potential for films about people and their canine friends ever been fully explored? Interactions between humans and their pets is fascinating as well as the social aspects of animal to animal relationships. We can learn a lot by listening to our pets! Everytime I hear a story about a heroic rescue between a dog and it’s owner, I yearn for more.
According to the Humane Society, there are approximately 78.2 million dog owners alone in the United States – but the market for reaching all animal lovers through film is even greater. What better way than to communicate about animals than through visuals in film that tug at the heart strings?
On this film Friday, we have scouted out just a few popular dog films, most all available on DVD:
- Old Yeller (1957)
- Homeward Bound (1993)
- Marley & Me (2008)
- Turner & Hooch (1989)
- Beethoven (1992)
- Eight Below (2006)
“You’ve already seen these?” you say. Here is a link to 70 of the most popular dog films ever http://bit.ly/r5lWzx.
Have a fun-filled film weekend, everyone! And remember, things are heating up in many areas of the country. Fulfill your animal’s needs for plenty of clean water and be pet smart! Don’t leave your dog in your car!
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 2, 2012
“For pleasure has no relish unless we share it.” ― Virginia Woolf, The Common Reader: First Series
Used to be once a manuscript was complete and accepted by a publisher, most of the control over the book was handed over to someone else. Traditionally published authors are now being expected to be more deeply involved in the post publication process of marketing, promotion and selling.
There is interesting information that I came across the other day from the Indie Writers Alliance. Granted, this organization encourages and supports independent publishing, but with the changes that have taken place in the publishing industry, it leaves one wondering why publish another way? http://bit.ly/pZzfhM.
The surge of independent publishing has not just been as a result of first time authors taking that route. Many who have been already been traditionally published are changing course.
If you are looking for an on-line resource about e-books and print-on-demand publishing, sign up and have the Indie Writers Alliance newsletter delivered to your mailbox. The IWA will expose you to those who have had experience with independent publishing and those who have turned from traditional publishing to independent.
Becoming a successful independent publisher means understanding the industry. The Indie Publishers Alliance is a good resource to keep you on top of the developing news in this dynamic and ever-changing industry.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 1, 2012
“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey
It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in Egypt.
All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.
Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.
This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.
It is an exciting development in many respects, for publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.
This blog brought to you by www.CornerstoneFulfillmentService.com.
2 Comments | Uncategorized, Art, Books, Writing, Business, Independent Publishing, Publishing for non-profits, Book Printing, order fulfillment for independent publishers, Education, Learning, Careers, Independent Publishers Resources, global order fulfillment, ecosystems, cornerstonefulfillmentservice, fiction writing, global business development, Independent Business, fulfillment in the Arts, research and development for independent publishers, writing and publishing, e-marketing and e-commerc, technical writing, computer technology, publishing resources, small presses and micro-presses, literacy, The Arts, writing, literary arts -writing and publishing, Christian Writers, Artists, Libraries and e-books, media and communication, digital devices and electronic communication, development in digital technology, book selling, book publishing, digital publishing, sustainability and recycling, supporting communities, art benefiting community, Publishing and sustainability, Colleges, Textbooks, Publishing, e-book publishing, Book covers, Expresso Book Machine, options in book printing, Economical and sustainable publishing, desktop publishing, Shipping and commerce, Books and religion, writers, illustrators and publishers, Library Science, Authors and independent publishers, writing and publishing, Indie Bound Bookstores, Next Generation of Careers in the Arts, Publishing, Businesses supporting independent publishers | Tagged: Books, Writing, order fulfillment for independent publishers, cornerstone fulfillment service, Expresso Book Machine, innovative book printing, Northshire Bookstore in Manchester Vermont, perfect bound books from Expresso Book Machine, printing out of print books, printing a book in many languages, Xerox and Expresso Book Machines, Expressso Book Machine in bookstores universities and libraries, book production and printing, brick and mortar bookstores with Expresso Book Machines, print-on-demand books | Permalink
Posted by sueleonardCFS
April 30, 2012
To bring anything into your life, imagine that it’s already there. ~ Richard Bach
On Friday’s blog, I reminisced about a popular TV character from the 1950’s – a nostalgic look back. If you missed it, scroll below to the previous blog “The Power of Imaginative Intelligence.”
The king of reaching children’s hearts through creative concepts and images is Disney! Although Mr. Disney himself is no longer with us in this world, his legacy lives on . The engine that powers all Disney Enterprises is a strong vision and knowledge about human imagination and intelligence.
In May, a new theme park will open in Florida, Disney’s Art of Animation Resort. Children will no longer just dream about the world of their favorite animated characters as they sleep, they will have an even more fulfilling experience surrounded by fantasy lands created inside the hotel rooms of the destination resort. http://bit.ly/9IAT5J .
In Friday’s blog we also discussed the line of merchandise that developed as a result of the Howdy Duty Show; that’s smart business. Disney Publishing Worldwide (DPW) “is the world’s largest publisher of children’s books and magazines, reaching more than 100 million readers each month in 75 countries.” www.Disneystore.com sells books, DVDs, art and other consumer products branded with the Disney trademark.
Other independent publishers can learn from that! When in the development stage of your independent publishing project, think …Is it possible the theme of your book could be parlayed into another brand product? Consider that and use your power of imaginative intelligence to create.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 27, 2012
“Everyone has a photographic memory… some just don’t have film.” ~ Unknown
It’s another fun-filled day on All Things Fulfilling. Once again, it is time to do my duty by saying “Howdy…Good Morning, to fans of independent publishing.” Blogging is my way of getting my creative juices flowing in order to complete the work that is ahead for the day.
If you were on this earth in the 1950s, you know that Howdy Doody, was an innovative character for children’s television programming. A pioneer in imaginative intelligence! Howdy Doody was a puppet for his creator’s thoughts. Bob Smith’s use of a marionette was a unique channel for reaching children through TV media. A line of merchandise developed as a result! How hunky dory was that?
Interested in taking a nostalgic look back at other vintage puppet friends of the freckle face boy Howdy Doody that were created for the show? Please go to this link http://bit.ly/5vqXK8.
Don’t freak out because this blog is short and sweet. I am going to break-away since I have other things to attend to. I hope I have reached my objective and have brought you, my readers, something fulfilling to reminisce about today.
See ya later, alligator! Come on back tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
Ok – I’m off to Sundance! It will be a fulfilling morning, I just know it! http://bit.ly/Iz5V3S. Observing colorful work of amazing artists is guaranteed to inspire. How will colors other than orange, affect my thinking? I’m confident seeing fresh galleries and studios will generate a full spectrum of creative thought. This afternoon and this evening, I ’ll attack my work with new focus and gusto.
