May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 1, 2012
“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey
It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in Egypt.
All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.
Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.
This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.
It is an exciting development in many respects, for publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.
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Posted by sueleonardCFS
April 12, 2012
Why do so many creative people work with great intensity and then crash? Filmmaker Mark Moskowitz of Point of View Productions, delves into this subject in his film Stone Reader.
As an 18 year old, the filmmaker began reading the book “The Stones of Summer.” Despite wonderful reviews, he couldn’t get beyond the beginning. As a mature adult, he returned to the book , and was hooked; struck by what a extraordinarily talented writer Dow Mossman was.
Moskowitz was so enthralled with the book that he wanted to find out everything about the author, Dow Mossman that he could. The authors voice meant as much to him as the storyline. While trying to locate Mossman he found that like many other authors of great American novels, such as Harper Lee, J.D. Salinger, Ralph Ellison, Poe and Margaret Mitchell, Mossman’s book was highly touted for a first time publishing attempt yet disappeared from literary scene with hardly a trace.
“How can this be, with an author as talented as that?” filmmaker Moskowitz asks. He attempts to find answers to this question and tries to make sense of the world of publishing in the production of his film ”Stone Reader.” It takes an in depth look at books that are first rate, loved and then the author vanishes.
“Stone Reader” is an excellent film for discussion for book clubs, writers groups, bibliophiles, college writing programs or writers workshops. Moskowitz made an important contribution in producing this film, The Stones of Summer is no longer out of print! Barnes and Noble is now selling this book.
Check your local library for this wonderful film. It captivated me, and now I want to read “The Stones of Summer” which has been said to be “a book that will change lives.”
More independent words, thoughts and views tomorrow from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 10, 2012
If you have a garden and a library, you have everything you need. ~Cicero
It is National Library Week. A city or town with a strong, vibrant library breeds a community of readers. The Bud Werner Memorial Library in our town of Steamboat Springs,Colorado is a beautiful gathering place and it’s resources include not only what is housed inside, all the books, music and DVDs, but also a variety of events, programs and book clubs. One can be kept busy attending the special offerings almost every day of the week.
If someone were to ask me what the top reason for residing in this town is, I’d have to say aside from the natural beauty of the environment, our state-of-the-arts library facility ranks very high – perhaps at the top of my list.
Today, as part of National Library Week, we honor library workers everywhere – the Director and the staff who tend to cataloging and purchasing; media specialists, researchers, archivists and more.
On Wednesday, we celebrate Bookmobile Day and the Six Word Story Contest!. Bringing books into remote areas is a wonderful service that libraries in many communities offer. Bookmobiles promote literacy.
Check with your local library to see how to participate in the Six Word Story Contest; sounds like an interesting challenge to me. Join in by writing your own!
Thursday is geared toward teen literature. A good idea! During adolescence, an interest in reading generally declines. A library that draws strong patronage from the teen population is probably staying current with technology and multi-media offerings.
Make a point to visit your local library this week and show your support! For more information on National Library Week, please visit this site. http://bit.ly/z06jxM.
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Posted by sueleonardCFS
March 7, 2012
“Children are made readers on the laps of their parents.” — Emilie Buchwald
Book buyers base their decisions on feelings. Yes, they look at the ink and the quality of paper but the ultimate decision comes down to what is in this book for me? If a consumer is buying fiction – they may ask “Will his book send me on a grand adventure, a magical fantasy or a romantic interlude?” If the buyer is purchasing non-fiction, the decision is based on whether the knowledge, inspiration or help that they need is inside the cover of the book.
Decision-making in book buying now includes another yet another option. Shall it be hardcover, a perfect bound soft-cover book, an e-book or audiobook? E-books have seen spectacular growth. The Wall Street Journal http://on.wsj.com/hZCMtj is predicting e-book revenues in 2012 of 2.0 billion dollars.
Why? Because people are discovering it does not matter what kind of platform you read on as long as you find fulfilling content. It is as plain and simple as that.
With the arrival of e-books, young people have all kinds of digital content at their dispose on the devices that never leave their hands. Will this new generation become life long readers with the help of e-books? It is difficult to forecast, only time will tell.
Foster a love of reading in your home. Parents, when buying books consider what kind of reading platform would best engage your child.
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Posted by sueleonardCFS
March 6, 2012
“I have seen how the foundations of the world are laid, and I have not the least doubt that it will stand a good while.” ~ Henry David Thoreau
We are smack dab in the middle of Read an e-Book Week!
More and more Americans are gaining access to the internet through WiFi. No longer tethered to desktop computers, communicating through digital devices in most communities, is possible even when we are on the go. Many people have traded in their telephone landlines for wireless phones. Smart Phones and i-phones are very handy for accessing electronic bookstore catalogs if you do not have a Kindle, a Nook or any other brand of digital reader.
If you have a hand-held device already, why not join in on Read an e-Book Week? It involves no monetary investment at all. There are plenty of e-books you can download for free or for less than the cost of a cup of coffee. A trip to the bookstore or to the library is no longer necessary to pick up a good read. You probably have what you need to locate and download a fulfilling book right in your hand!
What do you like to read? Fiction, non-fiction, mystery, chick lit, mind-body-spirit, detective stories or comic books? E-books are now available in most genres or categories of literature. Books for young readers and academic textbooks in are available in digital format, too.
Think what sustainable publishing will mean to this new generation of readers as they grow up. They are witnessing the building of a strong foundation for green publishing now. Print on demand publishing and e-books means a reduced number of books will end up in landfills. That is a good thing!
Although Read an e-Book Week is designated from March 4 to 11th, the beauty of independent on-line bookstores is you can gain access 24/7! No locked doors at any time. Pick up a book whenever you want – the store is always be open.
It is a very exciting time for independent publishers. Do you have story to tell? Join in!
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Posted by sueleonardCFS
February 23, 2012
“Make visible what, without you, might perhaps never have been seen.” ~ Robert Bresson
I have never had a good system for keeping track of the books I want to read. Believe me, working in the independent publishing industry I always have a grand and growing list of books to read, films to watch and music to listen to. I make mental notes, filing my “want to read /watch/listen list” among all the other things stored in my brain. Often prone to forgetting the titles, I am reminded when I see a book review or receive a recommendation from someone else.
A few weeks ago, I made progress in establishing a good system of making of list of books I want to read. After picking up a copy of Book Page at our local library, I carefully went through it circling the all books that interest me. My Kindle came in handy when I downloaded sample copies of each of the books that are available in e-book format.
After reading the e-book samples, I make a decision whether to scrap the book on my list, download the full e-book or check whether the book in-print is available through our interlibrary loan.
Although this system is better than none at all, most of the books in Book Page are traditionally published books. Until now the gateway into public libraries has, in large part, been open to only traditional publishers.
How do you find what books are available in the independent publishing world?After doing a little research, I have found a new on-line site, called Review Direct: Exciting New Titles from America’s Emerging Authors. It is a way for the independents, to become visible to libraries and independent bookstores. For more information, please visit this site http://bit.ly/1DpnK4.
If you are an independent publisher, consider having your book listed in Review Direct. It is an economical and efficient way of getting information about your book to libraries digitally.
Come on back tomorrow! This site is dedicated to providing fulfilling resources and help for independent publishers.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
February 20, 2012
“What the caterpillar calls the end of the world the master calls a butterfly. ” ~ Richard Bach
At our weekly meeting of the Kiwanis Club of Steamboat Springs,Colorado http://bit.ly/w1qdgz a staff member from the local Indie Bound Bookstore came to update us on a program that our organization supports.
Thousands and thousands of Advance Reader Copies and galley copies are sent to bookstores and libraries all over the country each and every year. ARCs are uncorrected proofs that can not be resold in retail in environments or placed on shelves in libraries. They serve as advance promotion and advertising for publications soon to be released.
The Kiwanis Club of Steamboat assists with funding shipping costs to send Advance Reader Copies of books to families of military troops. www.operationpaperback.org For those who do not have access to a variety of books ARCs are a perfect way of fulfilling a need for literature for children and adults in far off places of the world.
As we discussed this wonderful program, that saves hundreds of thousands of books from ending up in landfills each and every year, I began to think how a complete systemic change in the way ARCS are delivered would save a lot of postage and delivery charges for publishers and as well as time and money for those disposing of the ARCS once they have been read and reviewed.
Making wise choices and changes from printing to marketing is all a part of sustainable publishing. Do you think sample chapters of books on-line is enough to make an informed decision as to whether a book is worth purchasing or not? We would like to hear from you.
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Posted by sueleonardCFS
February 8, 2012
Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love. ~ Lao Tzu
One of the activities outside of my work life that I really enjoy is volunteering at a community Thrift Store in Steamboat Springs, Colorado on Saturdays. I help sort the goods and wares that come in. Some of the donated items are put in the Thrift Store for sale, and others are passed along to The New Horizons Mennonite mission in Canon City and Pueblo,Colorado. http://bit.ly/x5n7Fw.
Last week, I was given a flyer that evidenced the fruits of the labor of approximately 100 people that help out on a volunteer basis. In 2011, the volunteers logged in 9,800 hours. Impressive in its own right, but what is most evident among the statistics was the diversity of help and assistance Lift-Up gives to people in the community.
The non-profit, Lift-Up, http://bit.ly/yPtOqb goes about fulfilling financial needs in so many ways. Here are just a few:
- Emergency Food and Personal Products 9,248 bags of food, personal products and perishables were given to those in need
- The Emergency Lodging, Fuel and Transportation fund gave $8,608 in donations
- Special Needs Funds – 127 households were assisted, totaling $50,014 in aid.
- Energy Outreach to households needing utility assistance to 170 families
- Community Coat Drive distributed 222 warm coats to people needing clothing.
- Healthcare fund – emergency medications and medical help came to 122 people.
This is only a small list from a much longer list of aid that was given. The statistics evidenced on the yearly report, indicates there is real need and real purpose in the services this non-profit, Lift-Up provides.
Before you discard unwanted books in print, audio books, DVDS, cds, clothing or other household items into a landfill, remember that there are people in communities all over without or needing to rebuild their life. Seek out a community thrift store in your area and give.
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3 Comments | Affirmative thinking and living, aging well, Art, art benefiting community, art books for children, Audio Books, Baby Boomers, Book Printing, book publishing, Books, books, Books and religion, Building community through partnerships, Business, Careers, childrens books, Christian books, christian literature, Christian Writers, CO and Routt County, Colleges, Communites of people, computer technology, cornerstonefulfillmentservice, documentary filmmakers, Economical and sustainable publishing, ecosystems, Education, family memoirs, fiction writing, Filmmaking, filmmaking, fulfillment in the Arts, global business development, global order fulfillment, Healing Arts, Healing Arts, Healthy living and healthy relationships, help and healing through art, Historical Art Fiction, historical fiction writing, Humanitarian efforts and art, Independent Business, Independent Music production, Independent Publishing, Integrity in Business, landfills, Learning, Libraries, Libraries and e-books, literacy, literary arts -writing and publishing, living positive lives, Matters of heart and soul, Medical, medical, mind body and spirit connection, music, Non-profit Organizations in Steamboat Springs, Of Living, order fulfillment for independent publishers, Packaging and cartons for shipping, parents and children together, partnering business with non-profits, partnering with non-profits, Personal fulfillment, Power of Positive thinking, Psychology, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, Rebuild spirit through Art, Religious fiction, research and development for independent publishers, Responsible and ethical practices, romantic women's fiction, shipping, Shipping and commerce, shipping books cds and dvds, small presses and micro-presses, spirituality, supporting communities, sustainability and recycling, teaching values to children, transformative art through recycling, Uncategorized, using e-readers and e-books, Volunteering, volunteering, warehousing books film and music, Women, women in business, Women in Business, women's historical fiction writing, world wide shipping, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: Books, Business, community coat drives, community Thrift Store in Steamboat Springs Colorado, confidence profoundness and love, cornerstone fulfillment service, donating old books cds and DVDs, DVD fulfillment, emergency food in Steamboat Springs Colorado, emergency funds lodging fuel and transportation, energy outreach assistance, energy outreach by volunteering, fruits of labor of volunteers, giving and donating, good business practices, healthcare funds for emergency, household assistance for utilities, kindness in giving, kindness in thinking, kindness in words, Lao Tzu, Lift-Up in Steamboat Springs Colorado, Medical, non-profit organizations fulfilling real needs and real purpose, non-profits fulfilling financial needs in communities, serving community needs through Lift-Up, sorting goods and wares in community donation center, statistics of help and assistance of Lift-Up non-profit in Steamboat Springs Colorado, The New Horizons Mennonite Mission in Canon City and Pueblo Colorado, volunteering | Permalink
Posted by sueleonardCFS
February 7, 2012
“Your work is to discover your world and then with all your heart give yourself to it. “ ~Buddha
Have you noticed that the way we select reading material has changed with the arrival of e-books? Now we have more to go by than just reading reviews on the back cover and the flaps of the book. Many authors are offering sample chapters or abbreviated versions of their books on-line to get us hooked. It works!
Last night I searched Google i-books and downloaded a sample of a non-fiction publication by Susan Cain. The title of the e-book is Quiet: The Power of Introverts in a World that Can’t Stop Talking. A monkey is now on my back!
Being a life time consumer of self-help books, the sample left me wondering whether I am truly an introvert. Just prior to the end of the sample book, is a brief test that is designed to determine if you are a true introvert. It is similar to a Myers-Briggs personality test. My score indicates that perhaps I am an ambivert. In other words, I have tendencies toward being both introverted and extroverted.
I must read on to begin fulfilling my need to examine the degree of introversion that I possess and how to best use my traits for success.
Good job, Susan Cain. Your book sample grabbed me enough to want to finish the book. Now, I must just find the time to purchase it and carry on.
For more information on this fascinating read that analyzes the psyche and how an introverted personality can be used to your advantage in life and business, please follow this link. http://bit.ly/ywojam.
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3 Comments | Affirmative thinking and living, Art, Art, art benefiting community, articles on e-commerce and e-marketing, Artists, Authors and independent publishers, Book covers, Book marketing, book publishing, book selling, Books, books, Books and religion, Building community through partnerships, Business, Businesses supporting independent filmmaking, Careers, children and the arts, Christian Writers, Colleges, Communites of people, cornerstonefulfillmentservice, Creativity, desktop publishing, development in digital technology, digital devices and electronic communication, digital publishing, e-book catalogs, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, Economical and sustainable publishing, Education, emotional response to art, families in the Arts, fiction writing, Filmmaking, filmmaking, fulfillment in the Arts, global business development, global order fulfillment, Healthy living and healthy relationships, help and healing through art, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Integrity in Business, leadership, Learning, Libraries, Libraries and e-books, Library Science, literacy, literary arts -writing and publishing, Management, Marketing, Marketing for Independent Publishers, Matters of heart and soul, media and communication, Medical, medical, mind body and spirit connection, Of Living, order fulfillment for independent publishers, order fulfillment for independent publishers, patrons in the Arts, Personal fulfillment, Psychology, Psychology and Art, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, Rebuild spirit through Art, research and development for independent publishers, Science and creativity, small presses and micro-presses, Social work and counseling, spirituality, spirituality, textbooks for e-readers, The Arts, using e-readers and e-books, women and spirituality, women in business, Women in Business, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: abbreviated versions of e-books for samples, ambiverts, book samples lead to purchase, Books, Business, cornerstone fulfillment service, degrees of introversion, discovering your heart in work, downloading samples of e-books, e-books, fulfilling a need to know through self-help e-books, getting hooked on a book through e-book samples, giving with heart, Google i-books, introverts and books, personal fulfillment, personality traits for success, Quiet: The Power of Introverts in a World that Can't Stop Talking, reading book reviews on backs and inside flaps of books, sample chapters of e-books, search Google i-books, self help e-books, tendencies towards introverted and extraverted, using introvert personality for business success, using personality to advantage in life and business | Permalink
Posted by sueleonardCFS
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman 
