May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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Posted by sueleonardCFS
March 7, 2012
“Children are made readers on the laps of their parents.” — Emilie Buchwald
Book buyers base their decisions on feelings. Yes, they look at the ink and the quality of paper but the ultimate decision comes down to what is in this book for me? If a consumer is buying fiction – they may ask “Will his book send me on a grand adventure, a magical fantasy or a romantic interlude?” If the buyer is purchasing non-fiction, the decision is based on whether the knowledge, inspiration or help that they need is inside the cover of the book.
Decision-making in book buying now includes another yet another option. Shall it be hardcover, a perfect bound soft-cover book, an e-book or audiobook? E-books have seen spectacular growth. The Wall Street Journal http://on.wsj.com/hZCMtj is predicting e-book revenues in 2012 of 2.0 billion dollars.
Why? Because people are discovering it does not matter what kind of platform you read on as long as you find fulfilling content. It is as plain and simple as that.
With the arrival of e-books, young people have all kinds of digital content at their dispose on the devices that never leave their hands. Will this new generation become life long readers with the help of e-books? It is difficult to forecast, only time will tell.
Foster a love of reading in your home. Parents, when buying books consider what kind of reading platform would best engage your child.
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Posted by sueleonardCFS
March 6, 2012
“I have seen how the foundations of the world are laid, and I have not the least doubt that it will stand a good while.” ~ Henry David Thoreau
We are smack dab in the middle of Read an e-Book Week!
More and more Americans are gaining access to the internet through WiFi. No longer tethered to desktop computers, communicating through digital devices in most communities, is possible even when we are on the go. Many people have traded in their telephone landlines for wireless phones. Smart Phones and i-phones are very handy for accessing electronic bookstore catalogs if you do not have a Kindle, a Nook or any other brand of digital reader.
If you have a hand-held device already, why not join in on Read an e-Book Week? It involves no monetary investment at all. There are plenty of e-books you can download for free or for less than the cost of a cup of coffee. A trip to the bookstore or to the library is no longer necessary to pick up a good read. You probably have what you need to locate and download a fulfilling book right in your hand!
What do you like to read? Fiction, non-fiction, mystery, chick lit, mind-body-spirit, detective stories or comic books? E-books are now available in most genres or categories of literature. Books for young readers and academic textbooks in are available in digital format, too.
Think what sustainable publishing will mean to this new generation of readers as they grow up. They are witnessing the building of a strong foundation for green publishing now. Print on demand publishing and e-books means a reduced number of books will end up in landfills. That is a good thing!
Although Read an e-Book Week is designated from March 4 to 11th, the beauty of independent on-line bookstores is you can gain access 24/7! No locked doors at any time. Pick up a book whenever you want – the store is always be open.
It is a very exciting time for independent publishers. Do you have story to tell? Join in!
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Posted by sueleonardCFS
February 23, 2012
“Make visible what, without you, might perhaps never have been seen.” ~ Robert Bresson
I have never had a good system for keeping track of the books I want to read. Believe me, working in the independent publishing industry I always have a grand and growing list of books to read, films to watch and music to listen to. I make mental notes, filing my “want to read /watch/listen list” among all the other things stored in my brain. Often prone to forgetting the titles, I am reminded when I see a book review or receive a recommendation from someone else.
A few weeks ago, I made progress in establishing a good system of making of list of books I want to read. After picking up a copy of Book Page at our local library, I carefully went through it circling the all books that interest me. My Kindle came in handy when I downloaded sample copies of each of the books that are available in e-book format.
After reading the e-book samples, I make a decision whether to scrap the book on my list, download the full e-book or check whether the book in-print is available through our interlibrary loan.
Although this system is better than none at all, most of the books in Book Page are traditionally published books. Until now the gateway into public libraries has, in large part, been open to only traditional publishers.
How do you find what books are available in the independent publishing world?After doing a little research, I have found a new on-line site, called Review Direct: Exciting New Titles from America’s Emerging Authors. It is a way for the independents, to become visible to libraries and independent bookstores. For more information, please visit this site http://bit.ly/1DpnK4.
If you are an independent publisher, consider having your book listed in Review Direct. It is an economical and efficient way of getting information about your book to libraries digitally.
Come on back tomorrow! This site is dedicated to providing fulfilling resources and help for independent publishers.
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Posted by sueleonardCFS
February 20, 2012
“What the caterpillar calls the end of the world the master calls a butterfly. ” ~ Richard Bach
At our weekly meeting of the Kiwanis Club of Steamboat Springs,Colorado http://bit.ly/w1qdgz a staff member from the local Indie Bound Bookstore came to update us on a program that our organization supports.
Thousands and thousands of Advance Reader Copies and galley copies are sent to bookstores and libraries all over the country each and every year. ARCs are uncorrected proofs that can not be resold in retail in environments or placed on shelves in libraries. They serve as advance promotion and advertising for publications soon to be released.
The Kiwanis Club of Steamboat assists with funding shipping costs to send Advance Reader Copies of books to families of military troops. www.operationpaperback.org For those who do not have access to a variety of books ARCs are a perfect way of fulfilling a need for literature for children and adults in far off places of the world.
As we discussed this wonderful program, that saves hundreds of thousands of books from ending up in landfills each and every year, I began to think how a complete systemic change in the way ARCS are delivered would save a lot of postage and delivery charges for publishers and as well as time and money for those disposing of the ARCS once they have been read and reviewed.
Making wise choices and changes from printing to marketing is all a part of sustainable publishing. Do you think sample chapters of books on-line is enough to make an informed decision as to whether a book is worth purchasing or not? We would like to hear from you.
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Posted by sueleonardCFS
February 8, 2012
Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love. ~ Lao Tzu
One of the activities outside of my work life that I really enjoy is volunteering at a community Thrift Store in Steamboat Springs, Colorado on Saturdays. I help sort the goods and wares that come in. Some of the donated items are put in the Thrift Store for sale, and others are passed along to The New Horizons Mennonite mission in Canon City and Pueblo,Colorado. http://bit.ly/x5n7Fw.
Last week, I was given a flyer that evidenced the fruits of the labor of approximately 100 people that help out on a volunteer basis. In 2011, the volunteers logged in 9,800 hours. Impressive in its own right, but what is most evident among the statistics was the diversity of help and assistance Lift-Up gives to people in the community.
The non-profit, Lift-Up, http://bit.ly/yPtOqb goes about fulfilling financial needs in so many ways. Here are just a few:
- Emergency Food and Personal Products 9,248 bags of food, personal products and perishables were given to those in need
- The Emergency Lodging, Fuel and Transportation fund gave $8,608 in donations
- Special Needs Funds – 127 households were assisted, totaling $50,014 in aid.
- Energy Outreach to households needing utility assistance to 170 families
- Community Coat Drive distributed 222 warm coats to people needing clothing.
- Healthcare fund – emergency medications and medical help came to 122 people.
This is only a small list from a much longer list of aid that was given. The statistics evidenced on the yearly report, indicates there is real need and real purpose in the services this non-profit, Lift-Up provides.
Before you discard unwanted books in print, audio books, DVDS, cds, clothing or other household items into a landfill, remember that there are people in communities all over without or needing to rebuild their life. Seek out a community thrift store in your area and give.
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Posted by sueleonardCFS
February 7, 2012
“Your work is to discover your world and then with all your heart give yourself to it. “ ~Buddha
Have you noticed that the way we select reading material has changed with the arrival of e-books? Now we have more to go by than just reading reviews on the back cover and the flaps of the book. Many authors are offering sample chapters or abbreviated versions of their books on-line to get us hooked. It works!
Last night I searched Google i-books and downloaded a sample of a non-fiction publication by Susan Cain. The title of the e-book is Quiet: The Power of Introverts in a World that Can’t Stop Talking. A monkey is now on my back!
Being a life time consumer of self-help books, the sample left me wondering whether I am truly an introvert. Just prior to the end of the sample book, is a brief test that is designed to determine if you are a true introvert. It is similar to a Myers-Briggs personality test. My score indicates that perhaps I am an ambivert. In other words, I have tendencies toward being both introverted and extroverted.
I must read on to begin fulfilling my need to examine the degree of introversion that I possess and how to best use my traits for success.
Good job, Susan Cain. Your book sample grabbed me enough to want to finish the book. Now, I must just find the time to purchase it and carry on.
For more information on this fascinating read that analyzes the psyche and how an introverted personality can be used to your advantage in life and business, please follow this link. http://bit.ly/ywojam.
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Posted by sueleonardCFS
January 30, 2012
Remember those words sung by Dionne Warwick from many years ago –
“What’s it all about, Alfie?
Is it just for the moment we live?
What’s it all about when you sort it out, Alfie?”
Over the past ten or twelve years, these same types of questions have been asked by readers and writers everywhere. They want to know – What is the independent publishing industry really all about?
On Thursday evening, February 2nd at 7pm, I will be giving a presentation at the Hayden Library in Hayden, Colorado on the evolution (or revolution, as some may see it) of independent publishing and the arrival of e-books to the publishing scene.
Join me and feel free to ask “What is it all about, Suzie?” I have spent many years sorting out this constantly changing, exciting and growing industry of independent publishing, as best as I possibly can! And, no! It is not just for the moment we live – books live on and on, and many “independent minded people” publish as a way of leaving a legacy to their families, friends and for many more reasons, too.
Again – we will be discussing fulfilling dreams of publishing on February 2nd at 7pm in Routt County, Colorado at the Hayden Library. You will see “the possibilities are endless… one merely needs to step forward.”
SHe Writes Steamboat http://on.fb.me/oOWKWm because of their affiliate membership with the Colorado Independent Publishers Association http://bit.ly/w2f0gu has all the educational resources and vendors available to help authors along the way to becoming a successful independent publisher.
Come along. Jump on the Fast Track of Independent Publishing. It’s a New Year, and a great time in publishing! Join in.
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Posted by sueleonardCFS
January 27, 2012
“We never know how far reaching something we may think, say or do today will affect the lives of millions tomorrow.” – B.J. Palmer
Today, we are featuring first time author Darcie Chan. She will be the first of many to come authors who have found success as an independent publisher of an electronic book. Darcie Chan is an environmental lawyer who has entered into the contemporary publishing market with her novel The Mill River Recluse.
The story, set in Vermont, is about a wealthy occupant in mysterious marble house. The main character suffers from a social disorder, limiting her to communicate through her bedroom window with a few key characters in her town. Chan weaves a story of love and friendship that has landed this fictitious novel on the New York Times best seller e-book list. Indie Reader touts the book “as real page turner.” Excellent reviews have come from Kirkus and it also holds a place on the USA Today’s list of best selling books, too.
More of 430,000 copies of Darcie Chan’s novel have been sold. It is downloadable from the leading on-line booksellers at a very affordable price of 99 cents. She has already made more than she in all likelihood would have been paid as an advance from a traditional publisher.
Darcie Chan is just one example of an author who has decided to go the digital publishing route, and has found success as an unknown writer. She has been approached by film studios who want to produce an book to film adaptation of her story, too. For more information on The Mill River Recluse, please visit www.darciechan.com.
We will continue to feature other inspiring stories about e-book authors on All Things Fulfilling. Check back with this blog site.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
January 26, 2012
“In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett
In this new generation of publishing, e-books are being discovered by readers all over the planet. For those who have never read an e-book there is a mix of curiosity and not knowing what to expect. Once engaged in a fulfilling e-book, the reader sees the familiar and realizes a ‘good read is a good read” whether it comes by way of digital format, in-print on paper or through audio sound.
Our life’s journey sometimes takes us into the unknown. We all have pivotal moments in our lives when we are confronted with dealing with new things. Like facing a blank canvas, getting started is the hardest part. For some, uneasiness comes with striking up a relationship with some newfangled electronic device. Whether we embrace a fresh opportunity, or not, is something that only each of us can decide for ourselves.
For those who have taken a step in buying e-books, many have found there are wonders that come with taking a risk to explore:
- Electronic reading devices allow fonts to be enlarged and clearly displayed.
- E-book selections are large and diverse.
- You can order a very affordable book and download it in less than 60 seconds.
- Electronic reading devices come in pocket size and are lightweight – some less than 6 ounces.
Still skeptical? Kindle is now available for computers at no cost and there are plenty of free e-books to download. There is no risk in that.
In 2012, www.AllThingsFulfilling.com will be highlighting authors who have given contemporary independent publishing a chance. We will be featuring writers who have invested themselves in e-book publishing and are doing quite well. Join us tomorrow for the first, of many to come, feature of e-book authors and their electronic books.
This blog brought to you by www.CornerstoneFulfillmentService.com.
Cheers! Here’s to a New Generation in Publishing!
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Posted by sueleonardCFS
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman 
