December 8, 2011
“What the mind of man can conceive and believe, it can achieve.” ~ Napoleon Hill
Today, on All Things Fulfilling, we are going to turn our attention back to the very reason some readers return to this website time and time again.
The publishing industry is increasingly changing and we use this space to keep our readers up to date about new developments in independent publishing. Now at a time where independent publishing represents more than 50% of all publishing revenue, every day someone new decides to tell their story through the written word. No longer do you have to have an agent or a letter of acceptance from a publishing house in order to move forward with publishing a book. Anyone can be an independent publisher and sell their books, films or music through e-commerce and learn to promote it through e-marketing. For best results, however, some education is needed to learn how to become visible and effectively reach potential book buyers through the internet.
The Colorado Independent Publishers Association (CIPA )is a great resource, and especially for beginning independent publishers. There are valuable downloadable webinars available that will provide you with a basic introduction to the industry and help you along the way. The webinars are affordable and will help you explore and navigate your way through the independent publishing process. To start you along the journey, take an 18 minute tour of “On the Fast Track: The Independent Publishing Industry.” http://bit.ly/oIkV2g.
Before you jump in with your publishing project, my advice would be to learn what you can through downloadable webinars, join an independent book publishers association in your State of residence and attend independent publishing conferences.
Here in Colorado, the Colorado Independent Publishers Association is at the forefront of developing a fulfilling relationship with libraries for e-book selling. Learn about this partnership, through this article http://bit.ly/dNEX6N.
Check back with us tomorrow, and we will bring you more independent thoughts, words and views about an industry that is fulfilling the needs of many people who want to be visible through their written words.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
November 15, 2011
“Only one shopping day left ’til tomorrow.” ~Author Unknown
I am always in awe of people who begin their holiday shopping before Thanksgiving. Shopping from the computer, through e-commerce has become routine. Catalogs in print, arriving through the mail, have been reduced. Many of the big catalog companies now have catalogs on the web. That is a positive move toward sustainability – a very good thing. It will save a lot of trees!
There has been a dramatic uptick over past ten years in digital and electronic gadgets that appear on Christmas lists. Everything from laptops, to i-phones, i-pods to digital cameras and more are the most wanted gifts on any adult and children’s wish lists.
In 2011, e-books are selling at a rapid rate. As sales of electronic reader devices increases (such as the Kindle, the Nook, i-Pads and Sony readers), there becomes a proportionate increase in electronic books sales, too. Some e-book authors are selling 9,000 or 10,000 books per month.
Let’s face it – e-books, are on the fast track of independent publishing. http://bit.ly/oIkV2g. They have provided, to the reader, the most convenient and affordable way of purchasing new books.
To view a catalog of authors who make their titles available through independent publishing, follow this link. http://bit.ly/qs0jUN . Authors in this holiday guide are among leaders in the independent publishing industry. There are others available and they can be found by searching the internet for “top selling e-books or independently published books.”
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
October 19, 2011
“If information and knowledge are central to democracy, they are the
conditions for development.” ~ Kofi Annan
As much as we try to keep our readers in the loop with what is happening in the world of independent publishing, the fact of the matter is
the industry is changing so very rapidly that we can only do our best to share some of the information on this blogsite.
The Independent Publisher: The Voice of the Independent Publishing Industry is another great resource for finding out the most current news of the industry on-line. It is a good site to book-mark and return to time and time again.
If you are looking for information about their four sponsored book award contests, The IPPY Awards, Moonbeam Awards, Axiom Business
Book Award Contest and Living Now Awards you will find it there.
In the current issue, there is an interesting article on the controversy revolving around library e-book lending and traditional publishing
houses. Harper Collins for one, controls lending of their e-books to a limited number of circulations per copy. These regulations mean availability of top selling books and other e-books is restricted, thus threatening access to information. To gain a better understanding of the restrictions many traditional publishing houses are placing on libraries, please visit http://bit.ly/qfc68w.
The Colorado Independent Publishers Association has signed an historic agreement with libraries in the State with regard to e-book lending. This contract could very well serve as a model for libraries in other States. It will also be fulfilling to the demands of library patrons to wish to
have unrestricted access to books that are heavily circulated. For more information on this agreement, visit http://bit.ly/eYPEix.
Thinking outside the box of the traditional publishing paradigm is what is driving the independent publishing industry to it’s success. There
is a newly released, downloadable webinar called On the Fast Track: The Independent Publishing Industry that will give you an overview of the new generation in publishing. Please follow this link. http://bit.ly/oIkV2g.
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Posted by sueleonardCFS
October 4, 2011
”As soon go kindle fire with snow, as seek to quench the fire of love with words.”
~William Shakespeare
October is here! That means time to clean out the chimney of cobwebs and creosote. Don’t forget to clean out the mounds of ash in the fire
box from last year, too! Get ready for a new heating season. Colder days and nights mean cozying up to the fireplace or woodstove with lots of good books!
There are few excuses anymore for not having a good book to read. Even when winter blizzards bear down and prevent us from driving to the
library, anyone with a computer or an electronic reader can now browse e-book catalogs and find a fulfilling read.
Libraries are kindling the flame when it comes to getting library patrons to join in on the next generation of books. Not only are e-books being added to library catalogs, but libraries are igniting the interest of library patrons to try reading on digital devices. Libraries in New Jersey, Maryland and other states are now loaning e-readers along with e-books. You can now try before you buy!
The obstacle of not being able to borrow from hometown libraries while traveling has been removed. No matter how far away you are from your hometown library, using your library card to borrow books is now possible through on-line library software programs and e-book catalogs. The Library Funding and Technology Access Study indicates 67% of libraries now have e-pubs!
Looking for a best selling book? Bookmark this site. It has a list of top selling e-books and a list of free-books that are the most read in the new generation of publishing. http://amzn.to/mYu88G.
Surely there is a book on the list that kindles your interest! What will it be?
Another day of independent words, thoughts and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
September 21, 2011
“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide
Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers.
Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns.
My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.
There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g.
Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.
That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
September 15, 2011
“Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson
As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and determine the costs, too.
For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self.
- Are you equipped with good computer skills to tackle DIY publishing?
- Do you have time to engage in the process?
- Are you a self-motivated person?
- Do you finish what you start?
- Would you find satisfaction in learning the process?
If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help. E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs.
Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
September 14, 2011
” Goals allow you to control the direction of change in your favor.” ~ Brian Tracy
Last week, our SHe Writes Steamboat meet-up group hosted the Colorado Independent Publishers Association www.cipacatalog.com for an event at the Bud Werner Memorial Library. The afternoon sessions were educational in nature and the President of the organization talked about various options in publishing and also the costs of independent publishing.
Over the weekend I reflected on what was presented and truly, there are so many variables that it is difficult to answer this question of what independent publishing costs without knowing which options best fits a persons needs. The presentation reinforced the importance of researching all the options, and also the importance of identifying your goals and objectives in independent publishing. Are you independently publishing a book for:
- a personal project – for family and friends only (such as a family memoir)?
- advancing your career and for gaining recognition in a field?
- becoming a professional speaker and for using your book as a resource in your speaking engagements?
- starting a small or medium sized independent publishing company?
Determining your reasons for publishing will help you narrow down whether your project will be low-end budget (personal project) or whether it will involve a more substantial investment and commitment of resources. Also, would an e-book suit your needs as a starting point? Consider that.
Tomorrow we will be addressing more questions that you should ask yourself before starting the process of independent publishing. Do return!
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
September 12, 2011
“Man’s mind, once stretched by a new idea, never regains its original dimensions.” ~ Oliver Wendell Holmes
Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best.
What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess.
Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text insertions.
In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011.
Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs.
On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit http://bit.ly/oIkV2g.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
September 8, 2011
“Knowledge is Power.” ~ Sir Francis Bacon
Tomorrow, SHe Writes Steamboat will be hosting the Colorado Independent Publishers Association at the Bud Werner Library. www.steamboatlibrary.org. What an opportunity this will be to find out more about writing your own story. Learn about the educational programs, vendor affiliations and services that are available from CIPA to help you through the process of independently publishing your story.
We are so rich in individual narratives in this corner of Northwestern Colorado and the Elk River Valley. Retirees, career professionals, and interesting individuals who have unique stories to tell of their lives in other places seek out this part of the country so they can begin a new chapter of their lives – one that includes fulfilling dreams, passions and interests.
If you have ever had the thought “I could write a book about that!” join us, tomorrow at 9:30 am at the Bud Werner Memorial Library in Library Hall. The morning informational session is free and open to the public. Stay for the afternoon, but do pre-register, please, through this link. (look for the September 9 Steamboat seminars) http://bit.ly/p9GbYG.
Can’t come, but still interested? There is an 18 minute webinar now available on-line that will give you an overview of the independent publishing industry. It explains how a new generation of book publishing including e-commerce and e- marketing has evolved. The publishing universe in this new century now includes anyone willing to tell their story. That includes you! http://bit.ly/oIkV2g.
See you tomorrow at 9:30 am sharp!
Another day of independent thoughts, words and a views from www.CornerstoneFulfillmentService.com
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Posted by sueleonardCFS
August 23, 2011
As we broke away from our interview on Thursday with author Mara Purl, we began to talk about the hardcover release of “What the Heart Knows” and the new cover design painted by watercolorist Mary Helsaple. Today, we will engage in conversation about the creative artistic marketing of the book as well as Mara’s life as a multi-dimensional artist.
The Interview Continues -
Sue: What other creative things are you doing with marketing and merchandising as part of your new arrangement with Bellekeep Books?
Mara: I have written a short story “When Hummers Dream” which is a prequel to “What the Heart Knows” available through Amazon’s Kindle and Barnes and Noble’s Nook e-readers. It is free until Labor Day. “When Hummers Dream” is a Best Seller on the Kindle free e-book list. After I wrote the short story, I realized there are many bird enthusiasts that follow all kinds of hummingbirds. I got invited to speak at a Hummingbird Garden in Phoenix. I look forward to that!
We are having an internet launch on September 27 and there will be some bonus items included in the purchase of the hardcover “What the Heart Knows.” We also incorporated a heart cockleshell dingbat on the pages and each subsequent book in the series will have a different kind of shell dingbat aside the chapter numbers. Also, as part of the merchandising, there will be shell charms that people can purchase to match the dingbats in the books. They can begin to build their charm bracelets. It is our way of incorporating books and art. I created my protagonist Miranda Jones, a painter out of my love for art.
Also, at the back of the book “What the Heart Knows” there will be questions to the reader to ask them whether they are listening……are they listening to their own hearts?
Sue: Mara, you have worn many artistic hats over the course of your life time, as performing artist, award-winning author, screenwriter, songwriter and journalist. Were your parents always supportive of your career in the Arts?
Mara: Yes! Tremendously supportive…always.
Sue: A little while after we met, I found out that you graduated from Bennington College with a degree in the Arts. As you know now, my place of residence of almost 30 years was in Bennington County,Vermont. Has your career matched your vision when you decided upon this field of study many years ago?
Mara: Yes.Vermont is a magical place with independent spirit. Winter was long but the solitude became a cauldron for internal development. The mentors at Bennington College were wonderful and had extraordinary influence on me. I met two Bennington grads as a teen and both said it would be a good fit. The decision ended up a heart decision for me. There were small classes and I learned how to talk in front of people. You had to contribute because there was little other structure and few others in the class. I learned to be a self starter there.
Sue: I was going to ask you to what do you attribute your success in working in so many dimensions of the Arts, but you may have just answered my question, in part.
Mara: Yes, I did. I found that in the quiet came self growth. And you ask yourself what are you here to do? I learned in my college years that the rest doesn’t happen unless you become a self-starter. I have concern about kids today and all the external they are exposed to – the TV, the iPods, the cell phones, all the digital devices. They can’t be quiet and be with themselves in quiet spaces. They are plugged into something constantly.
Sue: What has it meant to you personally to be able to follow your dreams and pursue your passions in the Arts?
Mara: It’s funny, years into my career, I came across a guy that I had known way back, he said to me “you didn’t sell out.” At first I didn’t know what he meant, but what he meant is I stuck with what I wanted to do. But, I didn’t know what else to do. I was just being me. For some people painful choices have to be made but I say it is never too late to come back to your core mission.
Sue: To wrap things up, what words of advice can you give to the younger generations who are interested in pursuing careers in the Arts?
Mara: Listen to your heart and soul. Look for mentors that have walked the path in what you want to do. There will be well meaning people and ask their advice but there has to be internal and external balance. Finally consult with yourself only you really know.
Sue: This has been a busy month for you. You have been on virtual blog tours for weeks and you have a few more to go. Mara, I appreciate so much your taking the time to stop by All Things Fulfilling and giving us insight into your books and also into your career as a person who has so successfully made their living in the Arts.
Sue: One last question – where can we look for “What the Heart Knows?”
Mara: In bookstores, through links on my own website www.marapurl.com, on Amazon and Barnes and Noble, on i-Readers. Just Google and you will find it.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
The publishing industry is increasingly changing and we use this space to keep our readers up to date about new developments in independent publishing. Now at a time where independent publishing represents more than 50% of all publishing revenue, every day someone new decides to tell their story through the written word. No longer do you have to have an agent or a letter of acceptance from a publishing house in order to move forward with publishing a book. Anyone can be an independent publisher and sell their books, films or music through e-commerce and learn to promote it through e-marketing. For best results, however, some education is needed to learn how to become visible and effectively reach potential book buyers through the internet. 
