May 21, 2012
“No person was ever honored for what he received. Honor has been the reward for what he gave.” ~ Calvin Coolidge
We are full of excitement here at Cornerstone Fulfillment Service, LLC! Spring means book awards. On Thursday evening, four SHe Writes Steamboat members came away with EVVY awards from the Colorado Independent Publishers Association. The award ceremony and reception was held at the beautiful Lone Tree Art Center in Lone Tree, Colorado.
Trevor’s Boehm’s book Louie’s Saxophone won first place in the legacy category. Parents Leslie, Darnell and his sister Ali were on hand to accept the award. The sales of this very inspirational book go toward supporting NAMI – the National Association of Mental Health. http://bit.ly/L2BR1t.
Karen Gilroy’s book, Discovering the Healer Within took first prize in the Health/Fitness category. Karen is a RouttCounty resident fromHayden,Colorado. She also is business owner of All Natural. http://bit.ly/qRB1lm.
At Home in the Elk River Valley, by Mary B Kurtz took two prizes – a Merit award for cover design and an award in the category of Non-Fiction/Experience. http://bit.ly/K0d3u7.
Mission Possible by Dawn V Obrecht, M.D. garnered an EVVY award in the Legacy category. Mission Possible also recently won a Montaigne Medal at the Eric Hoffer Awards this spring. Congratulations are also in order for Dr. Obrecht’s release of her newest publication From the Edge of the Cliff, published in April 2012 by Richer Press. http://bit.ly/KnFqxW.
A total of 190 books were entered into s and can now add “award winning author” to their personal CVs. To see where these books may be purchased, please go to each individual author’s websites.

Karen Gilroy, Dawn V Obrecht, M.D., Ali Boehm. Missing from photo Mary Kurtz
To read more about this event, please visit this link to the Steamboat Pilot article, published on May 19, 2012. http://bit.ly/K3xDtG.
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May 16, 2012
“Feeling a part of that community is my greatest reward.” ~ Paul Parker
Last Saturday, I attended the last monthly meeting of the Colorado Independent Publishers Association meeting until September. It was well attended and members voted in the new Board of Directors for next year. Thank you to outgoing President Dan Miller, the Executive Director, Karen Reddick and the Board of Directors for serving over the last year. Great strides were made over the past year by increasing membership and also in forming an e-book partnership with the Douglas County Libraries. Great job!
Tomorrow night is the grand celebration of the year for the Colorado Independent Publishers Association.(CIPA). The EVVY book awards will be held at the Lone Tree Art Center, in Lone Tree,Colorado. I am especially excited this year because we have finalists in the contest from our independent publishers group, SHe Writes Steamboat! Best of luck to the following authors:
- Trevor Boehm’s book Louie’s Saxophone submitted by Leslie & Ali Boehm
- Karen Gilroy Discovering the Healer Within
- Mary Kurtz At Home in the Elk River Valley
- Dawn V. Obrecht, M.D. Mission Possible
A total of 190 books were submitted and judged for the EVVY Awards this year.All contestants all should be proud of their accomplishments of writing and publishing their books. From the list of finalists, it appears there will be some wonderful books added to the CIPA catalog; titles that are unique and out of the ordinary – the beauty of independent publishing.
If you are someone who is considering independently publishing, I highly recommend that no matter what state you reside in that you research whether there is an independent publishing association that you can join. The benefit and support is well worth it.
Colorado is very fortunate to have one of the largest and most active independent publishing associations in the country. To read about the benefits of becoming a member, please visit this link. http://bit.ly/w2f0gu.
I look forward to being at the EVVY awards tomorrow night. Next week, I hope to post some photographs of the event!
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May 9, 2012
“People in good moods are better at inductive reasoning and creative problem solving.” ~ –From Emotion, Disclosure, and Health, 1995
Over the next few days, I am working from a different geographical location – the art scene in Park City and Sundance, Utah. About to step out, it just occurred to me am dressed like an Orange Julius. I’ve never had much use for the color orange in my wardrobe, but lately I have been sporting it. Why not? Orange reflects my mood. I am ravenous for creativity and new perspectives. Perhaps I’ll pin a sprig of fresh spearment to my lapel. According to the book The Language of Flowers, it will add warmth to my spirit.
Stepping away from routine always brings new thoughts and mental stimulation. Sundance and Park City,Utah are great places to start working on a few e-marketing plans for some newly published authors. One book involves a serious subject that affects many people, in every community. I believe the book is written in a voice that reaches the right people in a very effective way. It has already received wonderful recognition from a national association.
Other independent publishers I will be working with have written books that are fictional in nature with global issues. They have interesting storylines that just beg for conversation and thought.
All of the book’s themes supposes how life would be in different circumstances. Putting together a good e-marketing approach for each one will mean transporting my mind from life as I know it, into different cultural scenarios. I’ll have to dig deep into the emotions that come as a result of that. E-marketing is mentally and creatively stimulating, I like the challenge and love what I do.
You are probably asking at this point “What are the books titles?” I plan to share them with you at a later date. Giving the books themes due diligence is the first order of business and then I need to consider markets of potential buyers. When I am ready, I will reveal.
Ok – I’m off to Sundance! It will be a fulfilling morning, I just know it! http://bit.ly/Iz5V3S. Observing colorful work of amazing artists is guaranteed to inspire. How will colors other than orange, affect my thinking? I’m confident seeing fresh galleries and studios will generate a full spectrum of creative thought. This afternoon and this evening, I ’ll attack my work with new focus and gusto.
More independent thoughts, words and views tomorrow. Come on back to the blogsite of www.CornerstoneFulfillmentService.com.
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May 8, 2012
Today is May 8th and it is Celebrate Teachers Day. Although it is not an easy thing for me to do, I am going to take this opportunity to be a little smug. I am feeling rather proud of myself!
I have become something of a teacher. Who would have imagined it? Over the course of the past few years, I have had a growing string of clients, both independent publishers and independent businesses who have hired me to consult with them and teach them the ropes about this new dimension of advertising and promotion called e-marketing. It has been a fulfilling metamorphosis which has come purely as the result of using my creativity in writing, vision and thought.
My knowledge in the field has not been entirely self-taught, however. I have had teachers along with way that I must acknowledge. I have attended independent publishing conferences, seminars and on-line webinars; a real commitment. Today, I would like to say thank you to all the mentors that I have been exposed to over the past few years . I greatly appreciate the inspiration you have given me.
Independent publishing will continue to be a dynamic , growing industry with more changes on the way. Working in the arts can be a life long and personally fulfilling journey. I am going to stay on-board!
A year or so ago, I had a wonderful opportunity, through the Colorado Independent Publishers Association, to meet motivational speaker Tama Kieves. She was awesome! Her presentation made it clear to me that we all need push for our passions , celebrate our successes, and give ourselves permission to pat ourselves on the back when we’ve made personal change. Check –out what she has to say in her books http://bit.ly/Vz1Bt.
If you are interested in learning how you can follow your dream of writing your own story or share your knowledge and expertise through independent publishing, I would suggest this on-line webinar published by the Colorado Independent Publishers Association. It starts with the basics! http://bit.ly/oIkV2g.
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May 7, 2012
“It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley
What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!
What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns.
In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6. To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX.
Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC. To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW.
Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of independent publishing and finding fulfillment in the Arts.

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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May 2, 2012
“For pleasure has no relish unless we share it.” ― Virginia Woolf, The Common Reader: First Series
Used to be once a manuscript was complete and accepted by a publisher, most of the control over the book was handed over to someone else. Traditionally published authors are now being expected to be more deeply involved in the post publication process of marketing, promotion and selling.
There is interesting information that I came across the other day from the Indie Writers Alliance. Granted, this organization encourages and supports independent publishing, but with the changes that have taken place in the publishing industry, it leaves one wondering why publish another way? http://bit.ly/pZzfhM.
The surge of independent publishing has not just been as a result of first time authors taking that route. Many who have been already been traditionally published are changing course.
If you are looking for an on-line resource about e-books and print-on-demand publishing, sign up and have the Indie Writers Alliance newsletter delivered to your mailbox. The IWA will expose you to those who have had experience with independent publishing and those who have turned from traditional publishing to independent.
Becoming a successful independent publisher means understanding the industry. The Indie Publishers Alliance is a good resource to keep you on top of the developing news in this dynamic and ever-changing industry.
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Art, Art, Art, art benefiting community, Artists, Authors and independent publishers, Book marketing, book publishing, book selling, Books, Books and religion, Building community through partnerships, Business, Businesses supporting independent publishers, Careers, desktop publishing, digital publishing, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, Economical and sustainable publishing, Education, fiction writing, fulfillment in the Arts, global business development, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Learning, Libraries and e-books, literacy, literary arts -writing and publishing, Marketing, Marketing for Independent Publishers, media and communication, order fulfillment for independent publishers, Publishing, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, research and development for independent publishers, small presses and micro-presses, supporting communities, The Arts, Uncategorized, Women in Business, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: becoming a successful independent publisher, Books, Business, cornerstone fulfillment service, independent publishers, Independent Publishing, Indie Writers Alliance, marketing, marketing books, on-line resource for e-boks and print on demand publishing, post publication process of marketing promotion and selling, promoting books, publishing manuscripts independently, selling books, support independent publishing, traditionally published authors changing course to independent publishing, Writing |
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May 1, 2012
“Innovation is the process of turning ideas into manufacturable and marketable form.” ~ Watts Humprey
It’s been a while since I’ve shared the latest news about the Expresso Book Machine, which has been in the development stage over the past years. Some four years ago, I had the opportunity to see the Expresso Book Machine, in action, at the Northshire Book Store in Manchester,Vermont. At the time there were only five such machines in the world including one in the UK, Canada, New Orleans and in Egypt.
All within a fifteen to twenty minute period, the machine downloads PDF files of a manuscript, prints the book and the cover, binds the book and trims the pages, producing a perfect bound paperback just like that. It also has the capability of printing a book in many languages.
Today, in collaboration with Xerox, it is projected that by the end of this year, more than 150 Expresso Book Machines will be in bookstores, at universities and libraries worldwide.
This means of production will help to reduce waste by printing books on an “as needed basis;” reducing returns and inventory space; ultimately resulting in higher margins for publishers. Books that are out of print, can also be located and reprinted as per customer requests.
It is an exciting development in many respects, for publishers and for brick and mortar stores. To read the full article on the latest news on the print-on-demand scene of publishing, please visit this link. http://bit.ly/mCgyBC.

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April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
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Posted by sueleonardCFS
April 25, 2012
When you have vision it affects your attitude. Your attitude is optimistic rather than pessimistic.” ~ Charles R. Swindoll
All winter it felt as if I was trying to describe a scene, while looking through dirty windows; everything was cloudy and blurred. No matter how hard I tried, I could not find a clear vision for my writing project.
Suddenly, it is as if a shade has been lifted from the window pane, and things are now crystalline. I have made more progress over the past few days on my project than I had in a few months.
Did the rant I posted the other day entitled “Moving Heaven and Earth” actually work? Or did change come with the official arrival of spring? What is it that has given rise to a renewed spirit and creativity? Perhaps it is inside of me.
It really does not matter what the catalyst behind the incoming stream of inspiration is. Now I’ve got better focus! A clear direction and faith in what I am writing about. I will keep going and not stop until I have reached my goals.
Today’s blog post is just one way to celebrate the arrival of a shipment of fulfilling thought. There are plenty more ideas on how I can celebrate success as I move closer to the culmination of my endeavor, here’s a list http://bit.ly/A8gXuR.
Today, I will simply lionize by saying “I feel great and have the courage and momentum needed to finish this publishing project!”
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Posted by sueleonardCFS