May 16, 2012
“Feeling a part of that community is my greatest reward.” ~ Paul Parker
Last Saturday, I attended the last monthly meeting of the Colorado Independent Publishers Association meeting until September. It was well attended and members voted in the new Board of Directors for next year. Thank you to outgoing President Dan Miller, the Executive Director, Karen Reddick and the Board of Directors for serving over the last year. Great strides were made over the past year by increasing membership and also in forming an e-book partnership with the Douglas County Libraries. Great job!
Tomorrow night is the grand celebration of the year for the Colorado Independent Publishers Association.(CIPA). The EVVY book awards will be held at the Lone Tree Art Center, in Lone Tree,Colorado. I am especially excited this year because we have finalists in the contest from our independent publishers group, SHe Writes Steamboat! Best of luck to the following authors:
- Trevor Boehm’s book Louie’s Saxophone submitted by Leslie & Ali Boehm
- Karen Gilroy Discovering the Healer Within
- Mary Kurtz At Home in the Elk River Valley
- Dawn V. Obrecht, M.D. Mission Possible
A total of 190 books were submitted and judged for the EVVY Awards this year.All contestants all should be proud of their accomplishments of writing and publishing their books. From the list of finalists, it appears there will be some wonderful books added to the CIPA catalog; titles that are unique and out of the ordinary – the beauty of independent publishing.
If you are someone who is considering independently publishing, I highly recommend that no matter what state you reside in that you research whether there is an independent publishing association that you can join. The benefit and support is well worth it.
Colorado is very fortunate to have one of the largest and most active independent publishing associations in the country. To read about the benefits of becoming a member, please visit this link. http://bit.ly/w2f0gu.
I look forward to being at the EVVY awards tomorrow night. Next week, I hope to post some photographs of the event!
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Posted by sueleonardCFS
May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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Posted by sueleonardCFS
March 8, 2012
“I think that it is very good for people to talk about their paranormal experiences and share stories about things that they cannot explain.” ~ Rosemary Ellen Guiley
Evidently paranormal romance is big among young-adult fiction readers. Amanda Hocking will attest to that.
Amanda Hocking was not previously known as an author until April 2010, approximately two years ago. In fact, she was a group home worker until she began selling 9,000 e-books a day. Yes, that is right… a day! Her 17 novels were written in her free time and she has sold over one million of nine of them, earning two million dollars in just a few short years. Some of Amanda Hocking’s books, because of their initial popularity as e-books, are now being sold as perfect bound paranormal romance paperbacks. What is para-normal romance? Visit this site http://bit.ly/zx6KqT.
While many might say – “No wonder why she has sold so many, she is only selling some of them for $.99 cents,” my reply is “That is great! She has made some bucks and has found her niche market, too. She is fulfilling a need and her objectives of selling books that people want. Not every author, traditional or independent publisher, can tout that!”
This may be an example of out of the ordinary sales for most e-book authors, but in my own opinion, with the growth of e-book fans, we may be seeing more very successful e-book publishers coming down the pike.
What do you think? Don’t be too quick to judge unless you have checked out the new generation of publishing in – e-books. There is some fascinating stuff that just can not be found elsewhere.
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Posted by sueleonardCFS
March 7, 2012
“Children are made readers on the laps of their parents.” — Emilie Buchwald
Book buyers base their decisions on feelings. Yes, they look at the ink and the quality of paper but the ultimate decision comes down to what is in this book for me? If a consumer is buying fiction – they may ask “Will his book send me on a grand adventure, a magical fantasy or a romantic interlude?” If the buyer is purchasing non-fiction, the decision is based on whether the knowledge, inspiration or help that they need is inside the cover of the book.
Decision-making in book buying now includes another yet another option. Shall it be hardcover, a perfect bound soft-cover book, an e-book or audiobook? E-books have seen spectacular growth. The Wall Street Journal http://on.wsj.com/hZCMtj is predicting e-book revenues in 2012 of 2.0 billion dollars.
Why? Because people are discovering it does not matter what kind of platform you read on as long as you find fulfilling content. It is as plain and simple as that.
With the arrival of e-books, young people have all kinds of digital content at their dispose on the devices that never leave their hands. Will this new generation become life long readers with the help of e-books? It is difficult to forecast, only time will tell.
Foster a love of reading in your home. Parents, when buying books consider what kind of reading platform would best engage your child.
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Posted by sueleonardCFS
March 6, 2012
“I have seen how the foundations of the world are laid, and I have not the least doubt that it will stand a good while.” ~ Henry David Thoreau
We are smack dab in the middle of Read an e-Book Week!
More and more Americans are gaining access to the internet through WiFi. No longer tethered to desktop computers, communicating through digital devices in most communities, is possible even when we are on the go. Many people have traded in their telephone landlines for wireless phones. Smart Phones and i-phones are very handy for accessing electronic bookstore catalogs if you do not have a Kindle, a Nook or any other brand of digital reader.
If you have a hand-held device already, why not join in on Read an e-Book Week? It involves no monetary investment at all. There are plenty of e-books you can download for free or for less than the cost of a cup of coffee. A trip to the bookstore or to the library is no longer necessary to pick up a good read. You probably have what you need to locate and download a fulfilling book right in your hand!
What do you like to read? Fiction, non-fiction, mystery, chick lit, mind-body-spirit, detective stories or comic books? E-books are now available in most genres or categories of literature. Books for young readers and academic textbooks in are available in digital format, too.
Think what sustainable publishing will mean to this new generation of readers as they grow up. They are witnessing the building of a strong foundation for green publishing now. Print on demand publishing and e-books means a reduced number of books will end up in landfills. That is a good thing!
Although Read an e-Book Week is designated from March 4 to 11th, the beauty of independent on-line bookstores is you can gain access 24/7! No locked doors at any time. Pick up a book whenever you want – the store is always be open.
It is a very exciting time for independent publishers. Do you have story to tell? Join in!
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Posted by sueleonardCFS
February 23, 2012
“Make visible what, without you, might perhaps never have been seen.” ~ Robert Bresson
I have never had a good system for keeping track of the books I want to read. Believe me, working in the independent publishing industry I always have a grand and growing list of books to read, films to watch and music to listen to. I make mental notes, filing my “want to read /watch/listen list” among all the other things stored in my brain. Often prone to forgetting the titles, I am reminded when I see a book review or receive a recommendation from someone else.
A few weeks ago, I made progress in establishing a good system of making of list of books I want to read. After picking up a copy of Book Page at our local library, I carefully went through it circling the all books that interest me. My Kindle came in handy when I downloaded sample copies of each of the books that are available in e-book format.
After reading the e-book samples, I make a decision whether to scrap the book on my list, download the full e-book or check whether the book in-print is available through our interlibrary loan.
Although this system is better than none at all, most of the books in Book Page are traditionally published books. Until now the gateway into public libraries has, in large part, been open to only traditional publishers.
How do you find what books are available in the independent publishing world?After doing a little research, I have found a new on-line site, called Review Direct: Exciting New Titles from America’s Emerging Authors. It is a way for the independents, to become visible to libraries and independent bookstores. For more information, please visit this site http://bit.ly/1DpnK4.
If you are an independent publisher, consider having your book listed in Review Direct. It is an economical and efficient way of getting information about your book to libraries digitally.
Come on back tomorrow! This site is dedicated to providing fulfilling resources and help for independent publishers.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
February 20, 2012
“What the caterpillar calls the end of the world the master calls a butterfly. ” ~ Richard Bach
At our weekly meeting of the Kiwanis Club of Steamboat Springs,Colorado http://bit.ly/w1qdgz a staff member from the local Indie Bound Bookstore came to update us on a program that our organization supports.
Thousands and thousands of Advance Reader Copies and galley copies are sent to bookstores and libraries all over the country each and every year. ARCs are uncorrected proofs that can not be resold in retail in environments or placed on shelves in libraries. They serve as advance promotion and advertising for publications soon to be released.
The Kiwanis Club of Steamboat assists with funding shipping costs to send Advance Reader Copies of books to families of military troops. www.operationpaperback.org For those who do not have access to a variety of books ARCs are a perfect way of fulfilling a need for literature for children and adults in far off places of the world.
As we discussed this wonderful program, that saves hundreds of thousands of books from ending up in landfills each and every year, I began to think how a complete systemic change in the way ARCS are delivered would save a lot of postage and delivery charges for publishers and as well as time and money for those disposing of the ARCS once they have been read and reviewed.
Making wise choices and changes from printing to marketing is all a part of sustainable publishing. Do you think sample chapters of books on-line is enough to make an informed decision as to whether a book is worth purchasing or not? We would like to hear from you.
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Posted by sueleonardCFS
February 7, 2012
“Your work is to discover your world and then with all your heart give yourself to it. “ ~Buddha
Have you noticed that the way we select reading material has changed with the arrival of e-books? Now we have more to go by than just reading reviews on the back cover and the flaps of the book. Many authors are offering sample chapters or abbreviated versions of their books on-line to get us hooked. It works!
Last night I searched Google i-books and downloaded a sample of a non-fiction publication by Susan Cain. The title of the e-book is Quiet: The Power of Introverts in a World that Can’t Stop Talking. A monkey is now on my back!
Being a life time consumer of self-help books, the sample left me wondering whether I am truly an introvert. Just prior to the end of the sample book, is a brief test that is designed to determine if you are a true introvert. It is similar to a Myers-Briggs personality test. My score indicates that perhaps I am an ambivert. In other words, I have tendencies toward being both introverted and extroverted.
I must read on to begin fulfilling my need to examine the degree of introversion that I possess and how to best use my traits for success.
Good job, Susan Cain. Your book sample grabbed me enough to want to finish the book. Now, I must just find the time to purchase it and carry on.
For more information on this fascinating read that analyzes the psyche and how an introverted personality can be used to your advantage in life and business, please follow this link. http://bit.ly/ywojam.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
February 6, 2012
Last Thursday evening I was welcomed to the Hayden Library in Hayden, Colorado with wonderful hospitality and the aroma of good food, too! Their library Director, Ana Feldhake Lash invited me in to speak with a book club about the dynamic and growing industry of independent publishing.
The discussion of the evening was about the changes that have evolved in publishing over the past 10 or so years and the possibilities that are now available for ordinary people to tell extraordinary stories through independent books, films and music. Of course, e-books, the newest platform for reading and publishing was on the agenda for the night, too!
I would like to take this opportunity to say thank you to Ana and the Hayden Library inviting me to speak to the group. It fulfilled my need to share with others my excitement about this ever changing, exciting industry of independent publishing.
All of us at SHe Writes Steamboat, a meet-up group of independent publishers extend a hearty welcome to any library patrons and community members from Hayden interested in writing their own story to our monthly meetings. The mission of our group is to “provide networking opportunity and foster independent publishing success.” Our February meeting will take place on the 21st at the City Café on 10th Street in Steamboat Springs. Anyone is welcome aboard the Fast Track of Independent Publishing! http://bit.ly/oIkV2g.
Again, thanks to the Hayden Library.http://bit.ly/ylD6zu.
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Posted by sueleonardCFS
February 1, 2012
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
~ Stewart Henderson Britt b. June 17, 1907
I found in this quote in H.A. Levin’s book Quotations for Successful Living. Even 100 years after the quote was written it has relevance today. What an appropriate quotation for independent publishers to take notice of.
“How can anyone NOT know what you are doing in this day and age of digital technology?” I ponder. With the power of the internet, it is hard not to be seen.
Knowing how to use digital technology and the world-wide-web to sell any kind of product or service can be a very powerful thing. It takes a little education and training for businesses to learn how to promote themselves and become visible on world-wide-web.
If you are an independent publisher selling your books, music or films over the internet through e-commerce, e-marketing is a must. They go hand in hand. A mistake that too many independent publishers make is forgetting to think of themselves as business owners. Being successful in a business means promotion and advertising. Publishing is not just about the manuscript. It means bookselling, too. There is an article that is a good resource about this very issue.http://bit.ly/aPEx0B.
E-Marketing (social media marketing) has added a whole new dimension to advertising and promotion. It can be overwhelming and confusing at the start. Help is available, search for a company that specializes in e-commerce and e-marketing for independent publishers. They will help you come out of the dark and into the light.
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Posted by sueleonardCFS
Tomorrow night is the grand celebration of the year for the Colorado Independent Publishers Association.(CIPA). The EVVY book awards will be held at the Lone Tree Art Center, in Lone Tree,Colorado. I am especially excited this year because we have finalists in the contest from our independent publishers group, SHe Writes Steamboat! Best of luck to the following authors: 
