What is Your Focus?

April 26, 2012

 “Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer 

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought. 

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications? 

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that! 

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.


Moving Heaven and Earth Day

April 23, 2012

“Expectancy is the atmosphere for miracles.” ~ Edwin Louis Cole 

Yesterday was Earth Day. Today, I am left wondering “Why on earth did I do it?” Wasn’t I told many, many months ago when I began writing a book “never, never trash any of your work?” Hadn’t I already gone through mourning the loss of a film script with my son? His computer had  a serious meltdown sometime ago and his work in progress was devoured with no chance of recovery. “He  would move heaven and earth ” he said “if only he could retrieve the script again.” 

Why, oh why, didn’t I learn from that? 

And, why, dear God, didn’t  I listen to Harriet? She’s the co-leader of the Steamboat Writers Group; full of wisdom and good advice. My source of encouragement! “Keep it going,” She says. “Don’t stop!” 

Now, this leaves me with a confession to make. I am in  desperate need of some of the writing I had cast aside as no good. I can never get it back; it’s trashed. Some of what I now see as my best laid chapters are kaput! Sure, I can try to recreate, but that is a difficult thing to do. I am no longer in the same mindset. 

According to an article, the first step in learning from our mistakes is to acknowledge where you went wrong. Ok, I’ve done that. Then, you have to stop blaming others. I’ve already said “sending my writing to the trash bin was my own fault. ”

 All I can think to write right now is - 

  • Don’t delete, modify!
  • Don’t delete, modify!
  • Don’t delete, modify!
  • Don’t delete, modify!

A third step in learning from our mistakes is to categorize. http://bit.ly/ySPFr. Trash  is no longer an option. All words can be modified. I have already started a new file called  Don’t delete, modify

Why, oh, why am I still hindered in creating more text for this book?

That’s it. I am finished; I am done. I will  no longer bemoan the fact that what I trashed is lost. I am moving ahead. Nothing good will come out of wondering “Why on earth did I do it?”  I am also moving Earth Day to every 4 or 5 years. That way I’ll have more time to celebrate every time the heavens open up and I receive a new fulfilling shipment of creative thought.

When I finally publish my book, I will indeed be celebrating a miraculous birth. “I am a believer; it can be done. ” I will shout out. “Hallelujah and Amen.”

This blog brought to you by www.CornerstoneFulfillmentService.com.


Climbing out from Behind the Screen

April 19, 2012

I don’t always set stories in villages, more often in towns. But always in smallish communities because the characters’ actions are more visible there, and the dramatic tension is heightened. ” ~ Joanna Trollope

On Tuesday we held our monthly meeting of SHe Writes Steamboat. It is a networking group of people who are in all stages of independently publishing. Once again, the male population of writers was not put off by the moniker chosen for this group. We had a new member, another male author, show up to introduce his book Newton’s Ark. 

It was interesting to speak with D.A. Hill about his first time publishing attempt. He is a “computer techy-type” by profession; he enjoys and excels at his work. But, when I asked him about what it felt like to now be a published author, he said “it was the most fulfilling thing I have ever done in my life.” He has now moved forward on writing Part II of his sci-fi trilogy. 

So as not to spoil all the fun for the author, I am going have him tell you what Newton’s Ark is all about. A synopsis of the book can so easily be found by going to the author’s link on the internet. http://bit.ly/HNrzAU.

 Author D.A. Hill has used his computer skills to electronically publish, as is the trend. But, the book is available in paperback, too, giving the book buyer a choice in reading platforms.

 In this small city of Steamboat Springs, Colorado, a population of just over 10,000 people, more and more independent publishers are popping up. As they continue to climb out from behind their computer screens to introduce their work, we will feature many of them on this website All Things Fulfilling. 

It’s a beautiful day in the neighborhood, when I learn of another author who has digitally published their own book and offers it for sale in various formats- either in paperback, as an  audio book or through electronic publishing (e-book). The ability to offer choice is the advantage of e-commerce – buying and selling books over the internet. 

P.S. After you have read D.A. Hill’s book, don’t forget to return to his site. He wants to connect with his readers and get some feedback.

This blog brought to you by www.CornerstoneFulfillmentService.com.


Embracing the Future in Publishing

April 18, 2012

Dreams are renewable. No matter what our age or condition, there are still untapped possibilities within us and new beauty waiting to be born.” ~- Dale Turner

Mark Your Calendar! The 2nd Annual New England Publishing Conference Embracing the Past, Imagining the Future is just ten days away. 

The Independent Publishers of New England will be sponsoring this two day event which includes seminars with valuable information on book production, distribution and financing your publishing project. There will be vendor exhibits and information about the new generation of digital publishing which means book selling through e-commerce and e-marketing and producing video trailers for book promotion.

  • Dates of the Event:  April 27, 2012 at 3:00 PM – April 28, 2012 at 5:30 PM
  • Location of the Event:  Holiday Inn,Boxborough,MA
  • How to register:  Please visit this link: http://www.ipne.org 

For first time authors, attending publishing conferences is one of the best ways to become educated about the process.  Traditionally published authors, are learning that since the year 2000 the industry has undergone dramatic change; it is necessary to keep up with new technology and progress. There is a lot that can be learned from the independents. 

Don’t miss out on this great opportunity. Register right away and begin writing a new chapter in your life. Here are some tips to help you begin fulfilling your dreams as an writer http://bit.ly/f4EOGX . It is a great time to rebuild your life -become an independent publisher.  

This blog brought to you by www.CornerstoneFulfillmentService.com.


Film for the Inner Child in You

April 13, 2012

Joy is not in things; it is in us.” ~Richard Wagner

Talk about a feel good family movie - last Thursday evening I was flipping through the channels and came to Rocky Mountain PBS. The documentary  “Being Elmo: A Puppeteer’s Journey” by filmmaker Constance Marks, was being aired. What a delightful film – I couldn’t help but love it! 

Kevin Clash, the puppeteer behind the Sesame Street character, Elmo, is from my native soil of Baltimore. At 10 years old, Kevin began creating characters with foam, fleece and other materials that suited his needs. His puppet creations almost ran his parents out of their house! 

If you followed our blog last Friday, entitled Living with Easter Spirit, Kevin is a perfect example of living with joy and delight. His career necessitates that he dwell in the world of awe and wonder and the emotions of a child. 

Kevin’s advice  ”focus on what makes you happy” clearly has brought him fulfilling things in life including success.  His heartfelt dedication to his industry and his creative abilities has given him the opportunity to work with Stu Kerr at CBS Channel 2 in Baltimore and also with Bob Keeshan’s show Captain Kangaroo, which aired for more than 30 years. Finally, as his talent was recognized by Jim Henson, he forged a successful career with the folks at Sesame Street. 

For more information on the film and how to purchase this fabulous award-winning documentary, aired through PBS’ Independent Lens, please visit this site http://bit.ly/ekBVJ4.

Although Christmas is many months away, it will be at the top of my list as a gift for our filmmaker/visual effects artist son, Marc. Shhhh! Don’t tell him! He may not be able to wait; he may beat me to the punch and purchase it himself.

This blog brought to you by www.CornerstoneFulfillmentService.com.


Artist’s Interactive Magazine Keeps Publishing Green

April 3, 2012

This winter, a new quarterly art magazine, independently published,  was launched. It is called Artists on Art. Although it is not supported through ad space, it is available digitally and by PDF download at a very fair price. Not only is the magazine published in a “green” format, sparing a lot of trees, it is an interactive magazine with step by step guides to painting techniques; a way for art students and connoisseurs of fine art to connect with master painters. 

Each issue contains fulfilling articles, written by artists, sharing ideas, philosophy and knowledge that can be read on mobile phones and touch screen devices such as the iPad and on personal computers, too. As the magazine continues to issue new content, archived issues will be available to download for a small additional price. 

To explore and discover why this innovative idea in magazine publishing gives a leading edge to artists, because of it’s interactive qualities, visit this website and watch the video designed to help you to decide whether or to subscribe or not. http://bit.ly/HBnq6k.

This blog brought to you by www.CornerstoneFulfillmentService.com.


We All Matter, As a Matter of Fact

March 28, 2012

I feel the capacity to care is the thing which gives life its deepest significance.”                ~ Pablo Casals 

Did you know that today is “I Matter, You Matter” Day all over the world? Truly, it is.

This International day of recognition, established by www.youareneveralonefoundation.org  celebrates the value of each person’s life as friends, family, community members and to the world at large. 

You Are Never Alone Foundation is a “small Vermont grassroots non-profit organization that shares a message of caring, connection and hope by reminding each person they matter.” “Caring coins” distributed by this organization are small tokens inscribed with the words “You are Never Alone.” First given to troubled teens, to senior citizens, to hospice patients and to military troops from Vermont headed to war in Afghanistan, little by little, “the good news of hope” has gathered momentum worldwide. These coins are now available in English and Spanish and have traveled to places far beyond  Vermont such as Uganda, Guatemala, Bangladesh and Ecuador! 

In celebration of “I Matter, You Matter” Day, a newly-designed wooden coin is now available with these very simple, yet meaningful words. Great as small, affordable gifts, they maybe ordered individually or in larger sets, perfect for anyone who needs to hear that they are cared about. 

Let’s be frank; fact of the matter is there are lots of ways you can tell someone you care without spending a dime. Looking for other fulfilling ways to touch people’s hearts on this “I Matter, You Matter Day”?  Please visit this link http://bit.ly/54RPmR

Connect with special someone today. Help spread the word that each one of us counts. Have a wonderful day!

This blog brought to you by www.CornerstoneFulfillmentService.com.


Quality Control in Order Fulfillment

March 27, 2012

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” ~ Peter F. Drucker 

If you have ever stepped inside the doors of an order fulfillment center, you know there is a lot of inventory being moved around. It is the nature of the industry. If you are an independent publisher who plans on outsourcing your order fulfillment, there are some steps you can take to reduce the chances of having your product damaged in a warehouse environment and increase the odds of your customer receiving your book, dvd or cd in good condition. 

  • Request a sample of the packaging, from the fulfillment house, that will be used to ship your book, cd or DVD. Does it pass your “crush test?”
  • Shrink wrap your publications; further safeguarding the product from getting beat up and bent up – especially important for paperback books.
  • Visit the fulfillment house, if at all possible; take tour. Check for cleanliness and order.
  • Every so often, have friends or family order your publication and take note of the exterior packaging. Does it meet with the standards and speed of delivery you agreed upon and are paying for? Does the exterior packaging hold the “goods” securely in place during shipping? 

Shrink wrapping may not be necessary for books that will be sold by a wholesale book distributor, in case lots. However, for orders that will be fulfilled individually, shrink wrapping is a great way to protect the edges and corners from being damaged, as it moves through the channels of the warehouse. 

Any respectable fulfillment company should give potential clients a tour of their facility and provide you with a sample of the packaging they use, if you ask. A reputable company understands that a lot of time and money has been put into producing and publishing your product, and you are trying to protect your investment. 

As an independent publisher offering a quality product, do you what you can on your end to help reduce the likelihood there could be some damage to your stock. 

This blog brought to you by www.CornerstoneFulfillmentService.com.


Book Awards Spring Forth

March 15, 2012

Far and away the best prize that life offers is the chance to work hard at worth doing” ~ Theodore Roosevelt 

I’ve been walking with more pep in my step, lately. Spring is on the way!

Winter’s wild ways force writers to hunker down inside. In retrospect, often a blessing and mandatory discipline needed to finish a book. As spring approaches, while winter’s memory begins to melt, the stirrings of voices are heard saying “Rejoice, I have finished my book!” 

 What ensues for many independent publishers is the process of submitting their publications into contests, then waiting and watching mailboxes for the arrival of treasured prize notifications from the EVVYs, the IPPYS, the Eric Hoffer Awards plus many more. 

Whether you covet becoming an award winning author or not – writing a book is a huge task! Sit back, relax and take a well deserved break but not for too long. Your obligations to yourself and your book, as an independent publisher, are not over yet.  Successful sales are a function of marketing efforts. 

“You don’t like fooling around with that marketing stuff. You’ve reached your limit.”  you say? You are not alone in your thoughts. Many authors like to focus on what they do best – write! 

Perhaps it is time to have someone else take a fresh look. There are freelance professionals who can help you develop a full range of marketing strategies – from traditional promotion and advertising to a non-traditional approach that incorporates tactics that are far reaching and more affordable through the internet. Look for a company that specializes in e-commerce and e-marketing for independent publishers. 

Enough talk about that!  The real purpose of this blog today  is to honor and celebrate those who are fulfilling their goals of completing their publishing projects. Way to go!

 This blog brought to you by www.cornerstonefulfillmentservice.com.


Itchy Niches for Books

March 14, 2012

Look, all you can do when you find your niche is go with it.” ~ Vincent D’Onofiro

Independent publishers, have you put any creative thought into selling your goods in out-of-ordinary places?  Many independent publishers have great success when they find the proper niche market and then capitalize on that. Non-fiction, in particular, lends itself well to selling in non-traditional places where your publication compliments a main line of business. For instance: 

  • If you are an independent musician who has produced a CD of music that leads a listener into quietness, meditation and contemplation, a massage therapist may welcome having a reinforcing product to offer his or her clients.
  • A home goods store selling refurbished or salvaged furniture and accessories may be itching to get their hands on a book to sell in the store about creating a beautiful home by “turning trash into treasure.”
  • Realtors may want to purchase publications on “How to Ready your Home for a Successful Sale” as a premium product to offer to their prospective clients. 

Independent publishers are known for publishing books, films and music that is different than what can be found in bookstores and in traditional retail environments. You never know, your publication may be just “the thing” a catalog company, an association/organization or a retail environment (other than a bookstore) is scratching to find.

Leave no stone unturned when putting your marketing plans together for your independent publication. As an independent publisher and independent business-owner it means researching non-traditional spaces and places to sell your book.  Start locally and find what works, then expand your visibility into other communities where your niche publication fits. 

Remember, packaging and branding is important too. Corner your niche market with a quality ,desirable and unique publication, market it well and you will see fulfilling, positive results.

This blog brought to you by www.CornerstoneFulfillmentService.com.