March 14, 2012
“Look, all you can do when you find your niche is go with it.” ~ Vincent D’Onofiro
Independent publishers, have you put any creative thought into selling your goods in out-of-ordinary places? Many independent publishers have great success when they find the proper niche market and then capitalize on that. Non-fiction, in particular, lends itself well to selling in non-traditional places where your publication compliments a main line of business. For instance:
- If you are an independent musician who has produced a CD of music that leads a listener into quietness, meditation and contemplation, a massage therapist may welcome having a reinforcing product to offer his or her clients.
- A home goods store selling refurbished or salvaged furniture and accessories may be itching to get their hands on a book to sell in the store about creating a beautiful home by “turning trash into treasure.”
- Realtors may want to purchase publications on “How to Ready your Home for a Successful Sale” as a premium product to offer to their prospective clients.
Independent publishers are known for publishing books, films and music that is different than what can be found in bookstores and in traditional retail environments. You never know, your publication may be just “the thing” a catalog company, an association/organization or a retail environment (other than a bookstore) is scratching to find.
Leave no stone unturned when putting your marketing plans together for your independent publication. As an independent publisher and independent business-owner it means researching non-traditional spaces and places to sell your book. Start locally and find what works, then expand your visibility into other communities where your niche publication fits.
Remember, packaging and branding is important too. Corner your niche market with a quality ,desirable and unique publication, market it well and you will see fulfilling, positive results.
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Posted by sueleonardCFS
March 12, 2012
Last night the Bud Werner Memorial Library, shook things up with a theatrical performance called Shinsai Steamboat: Theater for Japan. www.steamboatlibrary.org. It was just one of seventy like events that are happening on stages in the United States to honor the victims of the earthquake that devastated Japan a year ago. However, the library in this town was the only library in the world to host the event.http://n.pr/A1e8TC.
A local contingent of readers quickly brought the performance together after having heard about the event through Anne Cattaneo, of the Lincoln Center Theatre. www.lct.org when she was visiting Steamboat last week.
The pressure was on the readers for this last minute event.The five 10 minute plays were staged with focus on the dialogue, rather than other elements of theatre such as set and costume design. The short plays effectively communicated the concerns of Japanese government and their citizens in rebuilding their lives in the aftermath of these two back to back natural catastrophes.
Kudos to the organizer of this fundraising event, Stuart Handloff and to the readers, too! Well done.
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Posted by sueleonardCFS
March 9, 2012
“A word is not the same with one writer as with another. One tears it from his guts. The other pulls it out of his overcoat pocket.” ~Charles Peguy
Looking for weekend entertainment that includes the arts, screenwriters, creative freedom, exploring the writing process, artists selling their souls, playwrights, scripts and memorable lines from books and movies? Take in a movie with narrative threads that includes all of these elements and more.
There have been many popular films over the decades that successfully and creatively tell stories about the torture and inspiration in a writer’s life. Here are list of ten films that examine what a lifestyle in the literary world involves.
- Adaptation (2002)
- Sunset Blvd(1950)
- Wonder Boys (2000)
- Henry Fool (1997)
- Whisper of the Heart (1995)
- Through A Glass Darkly Lit (1961)
- Stranger than Fiction (2006)
- Squid and the Whale (2005)
- Barton Fink (1991)
- Misery (1990)
Although none of these movies are current titles, most of them can be located through the Internet Movie Data Base. www.imdb.com a wonderful resource for searching out new productions and classic films.
Take in a film this weekend everyone! Come back on Monday for more independent thoughts, words and views.
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Posted by sueleonardCFS
March 7, 2012
“Children are made readers on the laps of their parents.” — Emilie Buchwald
Book buyers base their decisions on feelings. Yes, they look at the ink and the quality of paper but the ultimate decision comes down to what is in this book for me? If a consumer is buying fiction – they may ask “Will his book send me on a grand adventure, a magical fantasy or a romantic interlude?” If the buyer is purchasing non-fiction, the decision is based on whether the knowledge, inspiration or help that they need is inside the cover of the book.
Decision-making in book buying now includes another yet another option. Shall it be hardcover, a perfect bound soft-cover book, an e-book or audiobook? E-books have seen spectacular growth. The Wall Street Journal http://on.wsj.com/hZCMtj is predicting e-book revenues in 2012 of 2.0 billion dollars.
Why? Because people are discovering it does not matter what kind of platform you read on as long as you find fulfilling content. It is as plain and simple as that.
With the arrival of e-books, young people have all kinds of digital content at their dispose on the devices that never leave their hands. Will this new generation become life long readers with the help of e-books? It is difficult to forecast, only time will tell.
Foster a love of reading in your home. Parents, when buying books consider what kind of reading platform would best engage your child.
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Posted by sueleonardCFS
March 6, 2012
“I have seen how the foundations of the world are laid, and I have not the least doubt that it will stand a good while.” ~ Henry David Thoreau
We are smack dab in the middle of Read an e-Book Week!
More and more Americans are gaining access to the internet through WiFi. No longer tethered to desktop computers, communicating through digital devices in most communities, is possible even when we are on the go. Many people have traded in their telephone landlines for wireless phones. Smart Phones and i-phones are very handy for accessing electronic bookstore catalogs if you do not have a Kindle, a Nook or any other brand of digital reader.
If you have a hand-held device already, why not join in on Read an e-Book Week? It involves no monetary investment at all. There are plenty of e-books you can download for free or for less than the cost of a cup of coffee. A trip to the bookstore or to the library is no longer necessary to pick up a good read. You probably have what you need to locate and download a fulfilling book right in your hand!
What do you like to read? Fiction, non-fiction, mystery, chick lit, mind-body-spirit, detective stories or comic books? E-books are now available in most genres or categories of literature. Books for young readers and academic textbooks in are available in digital format, too.
Think what sustainable publishing will mean to this new generation of readers as they grow up. They are witnessing the building of a strong foundation for green publishing now. Print on demand publishing and e-books means a reduced number of books will end up in landfills. That is a good thing!
Although Read an e-Book Week is designated from March 4 to 11th, the beauty of independent on-line bookstores is you can gain access 24/7! No locked doors at any time. Pick up a book whenever you want – the store is always be open.
It is a very exciting time for independent publishers. Do you have story to tell? Join in!
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Leave a Comment » | Affirmative thinking and living, American Library Association, Art, art benefiting community, art books for children, articles on e-commerce and e-marketing, Artists, Authors and independent publishers, Book marketing, Book Printing, book publishing, book selling, Books, books, Books and religion, Building community through partnerships, Business, Careers, children, children and the arts, childrens books, Christian books, christian literature, Christian Writers, Colleges, colorado independent publishers books, Communites of people, cornerstonefulfillmentservice, desktop publishing, development in digital technology, digital devices and electronic communication, digital publishing, e-book catalogs, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, Economical and sustainable publishing, ecosystems, Education, Event, family memoirs, fiction writing, fulfillment in the Arts, global order fulfillment, Historical Art Fiction, historical fiction writing, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Indie Bound Bookstores, Inspiration, landfills, leadership, Learning, Libraries, Libraries and e-books, Library Science, literacy, literary arts -writing and publishing, Management, Marketing for Independent Publishers, media and communication, mind body and spirit connection, Next Generation of Careers in the Arts, options in book printing, order fulfillment for independent publishers, patrons in the Arts, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, research and development for independent publishers, Responsible and ethical practices, romantic women's fiction, Science and creativity, small presses and micro-presses, supporting communities, sustainability and recycling, technical writing, Textbooks, textbooks for e-readers, The Arts, Uncategorized, using e-readers and e-books, Visionary fiction, Women, women in business, Women in Business, women's historical fiction writing, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: Books, brands of digital readers, Business, communicating through digital devices, cornerstone fulfillment service, digital readers for e-books, e-books, e-books for young readers, e-readers, e-textbooks, electronic bookstore catalogs, gaining access to e-books through the internet, green publishing, independent on-line bookstores, independent publishers, independent publishers e-books, joining in on independent publishing, Kindle, laying the foundation for next generation readers, laying the foundation for sustainable publishing, Nook, order fulfillment for independent publishers, Read an e-Book Week, reading all genres and categories of literature on e-books, reducing numbers of books in landfills, sustainable publishing, telling stories through e-books, wireless phones for downloading digital books, Writing | Permalink
Posted by sueleonardCFS
February 23, 2012
“Make visible what, without you, might perhaps never have been seen.” ~ Robert Bresson
I have never had a good system for keeping track of the books I want to read. Believe me, working in the independent publishing industry I always have a grand and growing list of books to read, films to watch and music to listen to. I make mental notes, filing my “want to read /watch/listen list” among all the other things stored in my brain. Often prone to forgetting the titles, I am reminded when I see a book review or receive a recommendation from someone else.
A few weeks ago, I made progress in establishing a good system of making of list of books I want to read. After picking up a copy of Book Page at our local library, I carefully went through it circling the all books that interest me. My Kindle came in handy when I downloaded sample copies of each of the books that are available in e-book format.
After reading the e-book samples, I make a decision whether to scrap the book on my list, download the full e-book or check whether the book in-print is available through our interlibrary loan.
Although this system is better than none at all, most of the books in Book Page are traditionally published books. Until now the gateway into public libraries has, in large part, been open to only traditional publishers.
How do you find what books are available in the independent publishing world?After doing a little research, I have found a new on-line site, called Review Direct: Exciting New Titles from America’s Emerging Authors. It is a way for the independents, to become visible to libraries and independent bookstores. For more information, please visit this site http://bit.ly/1DpnK4.
If you are an independent publisher, consider having your book listed in Review Direct. It is an economical and efficient way of getting information about your book to libraries digitally.
Come on back tomorrow! This site is dedicated to providing fulfilling resources and help for independent publishers.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
February 21, 2012
“Reading is to the mind what exercise is to the body.” ~Sir Richard Steele
This is the third Tuesday of February. A lot of independent publishers in this town know exactly what that means. It is time for our monthly meet-up group to gather and network about all things independent publishing here in Steamboat Springs,Colorado.
For those who may not be able to attend our get together at 4:00pm today, I am going to release some important news.
I am so pleased to announce that Steamboat Springs, Colorado has been chosen as a select community to be involved with UNESCO’s World Book Night on April 23rd.
At a meeting two months ago, I brought the idea forward of joining in with World Book Night. SHe Writes Steamboat members were enthused. I submitted an application along with a short essay about why our community should be included in this event designed to encourage literacy among light or non-readers.
The organizers of World Book Night have determined that Steamboat Springs, Colorado is a community that values literacy , reading and writing. We will be included in this world-wide event.
Thank you in advance to members of SHe Writes Steamboat who have volunteered to participate on the night of April 23rd. More information will follow soon about the title of the book our members will be distributing in our town and the organizations that will benefit from this literacy event.
If you are interested in becoming a member of SHe Writes Steamboat, join us this afternoon at 4pm at City Café on 10th Street. Or email me at SheWritesSteamboat@gmail.com. We will add you as a Facebook friend of SHe Writes Steamboat.
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1 Comment | Affirmative thinking and living, Art, Art, art benefiting community, Art Councils in Routt County Colorado, Art supporting non-profits, Artists, Authors and independent publishers, book publishing, Books, books, Books and religion, Building community through partnerships, Business, Careers, children and the arts, CO and Routt County, Communites of people, cornerstonefulfillmentservice, development in digital technology, digital publishing, e-book publishing, e-marketing for independent business, Economical and sustainable publishing, Education, Event, fiction writing, foreign relations, fulfillment in the Arts, global business development, global order fulfillment, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, leadership, Learning, Libraries, Libraries and e-books, literacy, literary arts -writing and publishing, Management, Marketing for Independent Publishers, media and communication, mind body and spirit connection, news and media, Of Living, order fulfillment for independent publishers, partnering business with non-profits, partnering with non-profits, patrons in the Arts, Personal fulfillment, Psychology, Psychology and Art, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, Rebuild spirit through Art, relationships, research and development for independent publishers, Responsible and ethical practices, SHe Writes Steamboat, shipping books cds and dvds, small presses and micro-presses, supporting communities, The Arts, Uncategorized, UNESCO, Volunteering, Women, women in business, Women in Business, World Book Night, world wide shipping, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: all things independent publishing in Steamboat, April 23 World Book Night, becoming a member of SHe Writes Steamboat, book distribution world wide, Books, Business, communities encouraging reading and literacy, community benefiting from World Book Night, community values literacy reading and writing, cornerstone fulfillment service, distributing books for World Book Night, encouraging literacy through World Book Night, exercising the mind through reading, independent publisher help, independent publishers, independent publishers in Steamboat Springs Colorado, monthly meet-up for independent publishers in Steamboat Springs Colorado, networking in Steamboat about all things independent publishing, order fulfillment for independent filmmakers, reading, She Writes Steamboat, SHe Writes Steamboat and World Book Night, SHe Writes Steamboat members volunteer with World Book Night, Steamboat selected for World Book Night, Steamboat Springs, UNESCO, volunteering in Steamboat with World Book Night, Writing | Permalink
Posted by sueleonardCFS
February 20, 2012
“What the caterpillar calls the end of the world the master calls a butterfly. ” ~ Richard Bach
At our weekly meeting of the Kiwanis Club of Steamboat Springs,Colorado http://bit.ly/w1qdgz a staff member from the local Indie Bound Bookstore came to update us on a program that our organization supports.
Thousands and thousands of Advance Reader Copies and galley copies are sent to bookstores and libraries all over the country each and every year. ARCs are uncorrected proofs that can not be resold in retail in environments or placed on shelves in libraries. They serve as advance promotion and advertising for publications soon to be released.
The Kiwanis Club of Steamboat assists with funding shipping costs to send Advance Reader Copies of books to families of military troops. www.operationpaperback.org For those who do not have access to a variety of books ARCs are a perfect way of fulfilling a need for literature for children and adults in far off places of the world.
As we discussed this wonderful program, that saves hundreds of thousands of books from ending up in landfills each and every year, I began to think how a complete systemic change in the way ARCS are delivered would save a lot of postage and delivery charges for publishers and as well as time and money for those disposing of the ARCS once they have been read and reviewed.
Making wise choices and changes from printing to marketing is all a part of sustainable publishing. Do you think sample chapters of books on-line is enough to make an informed decision as to whether a book is worth purchasing or not? We would like to hear from you.
This blog brought to you by www.CornerstoneFulfillmentService.com.
Leave a Comment » | Affirmative thinking and living, Art, art benefiting community, Art supporting non-profits, Artists, Authors and independent publishers, Book Printing, book publishing, book selling, Books, Books and religion, Building community through partnerships, Business, Careers, children and the arts, childrens books, Christian books, Colleges, colorado independent publishers books, Communites of people, desktop publishing, development in digital technology, digital devices and electronic communication, digital publishing, e-book catalogs, e-book publishing, e-book publishing, e-marketing and e-commerc, Economical and sustainable publishing, ecosystems, Education, family memoirs, fiction writing, foreign relations, fulfillment in the Arts, global business development, global order fulfillment, help and healing through art, historical fiction writing, Humanitarian efforts and art, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Indie Bound Bookstores, Integrity in Business, Kiwanis, landfills, leadership, Libraries, Libraries and e-books, Library Science, literacy, literary arts -writing and publishing, Management, media and communication, military service, mind body and spirit connection, Non-profit Organizations in Steamboat Springs, order fulfillment for independent publishers, order fulfillment for independent publishers, parents and children together, partnering business with non-profits, partnering with non-profits, Personal fulfillment, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, recycling and reusing, relationships, research and development for independent publishers, Responsible and ethical practices, romantic women's fiction, shipping, Shipping and commerce, shipping books cds and dvds, small presses and micro-presses, sustainability and recycling, Textbooks, textbooks for e-readers, using e-readers and e-books, veterans affairs, War and military service, warehousing books film and music, women's historical fiction writing, world wide shipping, Writing, writing, writing and publishing, writing and publishing | Tagged: advance promotion and advertisint for publications soon to be released, Advance Reader Copies and Galley Proofs of books, ARCs delivered by e-books, Books, bookstores and libraries receiving ARCS, cornerstone fulfillment service, fulfilling need for literature for children and adults in far off places of the world, Indie Bound Bookstores, Kiwanis Club of Steamboat funds shipping of books to military families, Kiwanis Club of Steamboat provides funding for shipping books to children, Kiwanis Club of Steamboat Springs, making informed decisions about whether a book is worth purchasing, Operation Paperback, providing access to literature for people in far off places of the world, publishers saving money for shipping by publishing e-books, sample chaps of e-books, sample chapters of books on-line, saving books from ending up in landfills, saving postage and delivery costs on books, shipping, systemic change in delivery of ARCs by e-books, uncorrected proofs of books, uncorrected proofs of books can not be placed on library shelves, uncorrected proofs of books can not be sold in retail environments, wise choices for sustainable publishing | Permalink
Posted by sueleonardCFS
February 15, 2012
On Monday I posted a blog called the Art of Listening. I promised to share more information on All Things Fulfilling about H.A.Levin’s book “A History of Horses Told by Horses: Horse Sense for Humans.” So here it is ~
This book is told from the perspective of a horse. Thoughts are communicated from horse to human (the author) telepathically. Essentially – What would horses say about humans and their world if they could talk?
Hal, the author, is a spiritual healer who communicates with animals. Through his telepathic capacities he points out from a horse’s point of view, that our society has grown too complex, leaving a detachment between people and the natural world. The reason women and horses form particularly close relationships is that women are more open to inspiration and enlightenment. Horses want women to gain self confidence through their relationships with equines, so they will feel the ability to change the course of the world. How about it women? Are you up to the task?
Author H.A. Levin (Hal) travels to many countries to learn about various species of horses and how man and animal have accomplished things together throughout civilization. There are chapters on the history of numerous kinds of equine species, such as:
- sporting horses
- work horses
- war horses
- race horses
- performance horses
This author has planned a series of books about the history of animals and their place in our world, please visit http://bit.ly/AuzEE3 Habitat for Humanity is a publishing partner in the The History of Horses Told by Horses.
For non-animal lovers, ”Letters to An Angel: How to Love Life and “ Quotations for Successful Living“ are more books from H.A. Levin. They share with the reader how Hal has “learned to look for a rich and fulfilling life despite obstacles or fear of failure.”
This blog brought to you by www.CornerstoneFulfillmentService.com.
3 Comments | Affirmative thinking and living, aging well, ancient civilizations, Art, art benefiting community, Art supporting non-profits, Artistic journeys, Artists, Authors and independent publishers, Baby Boomers, book publishing, book selling, Books, books, Books and religion, Building community through partnerships, Business, Careers, children, children and the arts, Cinema production, colorado independent publishers books, Communites of people, cornerstonefulfillmentservice, creation, Creativity, desktop publishing, Economical and sustainable publishing, Education, emotional response to art, faith, families in the Arts, fiction writing, from god, fulfillment in the Arts, global business development, global order fulfillment, grief and loss, Healing Arts, Healing Arts, Healthy living and healthy relationships, help and healing through art, History, holistic healing, Humanitarian efforts and art, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Inspiration, inspiration from nature, Integrity in Business, Learning, Libraries, literacy, literary arts -writing and publishing, living positive lives, Living simply and happy, loss and grief, Loss and grief, Marketing, Matters of heart and soul, media and communication, Medical, medical, Mental Health, mind body and spirit connection, Nature as art, Nature as inspiration and beauty, Of Living, parents and children together, partnering business with non-profits, partnering with non-profits, Personal fulfillment, Power of Positive thinking, Psychology, Psychology and Art, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, Rebuild spirit through Art, relationships, research and development for independent publishers, Responsible and ethical practices, science, Science, Science and creativity, Self esteem in girls, Self Help, small presses and micro-presses, Social work and counseling, spirituality, spirituality, spirituality, supporting communities, teaching values to children, Travel, Uncategorized, Visionary fiction, Volunteering, Women, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: A History of Horses Told by Horses, abilities of women to change the world, author H.A. Levin, Books, books about horses and humans, cornerstone fulfillment service, equine relationships and place in the world, Habitat for Humanity as a publishing partner to H.A. Levin book, history of performance horses, history of race horses, history of sporting horses, history of war horses, history of work horses, how to love life, humans and the world, Inspiration, Letters to an Angel by H.A. Levin, looking for a rich and fulfilling life, man and horse working together throughout history, messages in books to inspire, non-profit organizations, personal fulfillment, perspectives of horses and human relationships, quotations for successful living, receptive to messages telepathically, replace self limiting thoughts and fear of failure, self confidence in women through relationships with horses, species of horses and their history, spiritual healer and animal communicator H.A. Levin, telepathic capacities in people, the art of listening, The Arts, women an enlightenment, women and inspiration, women changing the course of the world, women changing the world, Writing | Permalink
Posted by sueleonardCFS
February 13, 2012
“Horses leave hoof prints on your heart” ~ H.A. Levin
Steamboat Springs, Colorado is an interesting town; a mix of ski resort and ranching communities all wrapped up in beautiful scenery and people who have chosen a way of life that may not be for everyone. Once I began poking around this place, I found out it is an amazing microcosm of people with diverse talents and interests. A very friendly community, too!
I met H.A. Levin (Hal) a writer and independent publisher back in June, when I formed a meet-up group, called She Writes Steamboat. It is a networking group of independent publishers who gather monthly. The mission of the group is to foster independent publishing success. Part way through our first meeting, I noticed a sole male presence quietly sitting in the back.
After we wrapped up our meeting, Hal (H.A. Levin) came over to talk . I don’t recall exactly how our conversation went but he said something like “I hope you don’t mind that a male writer came today, I saw the notice in the Steamboat Pilot that this group was going to meet.”
I told Hal that I was delighted to have him, and that the name of the group that I had chosen had nothing to do with excluding the male population of writers. I am a member of an on-line group called www.SheWrites.com . I wanted to our group to have affiliation with a national group. We have since slightly revised the name of our meet up group to SHe Writes Steamboat, to encourage male independent publishers to attend, and it has worked!
Since meeting Hal, I have learned that he has some very interesting talents and his writing emerges from his gifts of intuitive thought and communication with animals. In fact, in his book A History of Horses Told by Horses, there is some fascinating conjecture about women, their place in the world at large and the relationships that they have with horses.
Amelia Kincaide, www.ameliakincaide.com author of the books The Language of Miracles and Straight from the Horses Mouth has this to say this about Hal’s book “Bless you and thank you for devoting your life to speaking for those who ache to be heard.”
On Wednesday on All Things Fulfilling we will be featuring H.A. Levin’s book. Don’t miss out tomorrow either, I would love to share a few minutes of February 14th with you.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
Leave no stone unturned when putting your marketing plans together for your independent publication. As an independent publisher and independent business-owner it means researching non-traditional spaces and places to sell your book. Start locally and find what works, then expand your visibility into other communities where your niche publication fits. 
