May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
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Posted by sueleonardCFS
April 30, 2012
To bring anything into your life, imagine that it’s already there. ~ Richard Bach
On Friday’s blog, I reminisced about a popular TV character from the 1950’s – a nostalgic look back. If you missed it, scroll below to the previous blog “The Power of Imaginative Intelligence.”
The king of reaching children’s hearts through creative concepts and images is Disney! Although Mr. Disney himself is no longer with us in this world, his legacy lives on . The engine that powers all Disney Enterprises is a strong vision and knowledge about human imagination and intelligence.
In May, a new theme park will open in Florida, Disney’s Art of Animation Resort. Children will no longer just dream about the world of their favorite animated characters as they sleep, they will have an even more fulfilling experience surrounded by fantasy lands created inside the hotel rooms of the destination resort. http://bit.ly/9IAT5J .
In Friday’s blog we also discussed the line of merchandise that developed as a result of the Howdy Duty Show; that’s smart business. Disney Publishing Worldwide (DPW) “is the world’s largest publisher of children’s books and magazines, reaching more than 100 million readers each month in 75 countries.” www.Disneystore.com sells books, DVDs, art and other consumer products branded with the Disney trademark.
Other independent publishers can learn from that! When in the development stage of your independent publishing project, think …Is it possible the theme of your book could be parlayed into another brand product? Consider that and use your power of imaginative intelligence to create.
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Posted by sueleonardCFS
April 27, 2012
“Everyone has a photographic memory… some just don’t have film.” ~ Unknown
It’s another fun-filled day on All Things Fulfilling. Once again, it is time to do my duty by saying “Howdy…Good Morning, to fans of independent publishing.” Blogging is my way of getting my creative juices flowing in order to complete the work that is ahead for the day.
If you were on this earth in the 1950s, you know that Howdy Doody, was an innovative character for children’s television programming. A pioneer in imaginative intelligence! Howdy Doody was a puppet for his creator’s thoughts. Bob Smith’s use of a marionette was a unique channel for reaching children through TV media. A line of merchandise developed as a result! How hunky dory was that?
Interested in taking a nostalgic look back at other vintage puppet friends of the freckle face boy Howdy Doody that were created for the show? Please go to this link http://bit.ly/5vqXK8.
Don’t freak out because this blog is short and sweet. I am going to break-away since I have other things to attend to. I hope I have reached my objective and have brought you, my readers, something fulfilling to reminisce about today.
See ya later, alligator! Come on back tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 25, 2012
When you have vision it affects your attitude. Your attitude is optimistic rather than pessimistic.” ~ Charles R. Swindoll
All winter it felt as if I was trying to describe a scene, while looking through dirty windows; everything was cloudy and blurred. No matter how hard I tried, I could not find a clear vision for my writing project.
Suddenly, it is as if a shade has been lifted from the window pane, and things are now crystalline. I have made more progress over the past few days on my project than I had in a few months.
Did the rant I posted the other day entitled “Moving Heaven and Earth” actually work? Or did change come with the official arrival of spring? What is it that has given rise to a renewed spirit and creativity? Perhaps it is inside of me.
It really does not matter what the catalyst behind the incoming stream of inspiration is. Now I’ve got better focus! A clear direction and faith in what I am writing about. I will keep going and not stop until I have reached my goals.
Today’s blog post is just one way to celebrate the arrival of a shipment of fulfilling thought. There are plenty more ideas on how I can celebrate success as I move closer to the culmination of my endeavor, here’s a list http://bit.ly/A8gXuR.
Today, I will simply lionize by saying “I feel great and have the courage and momentum needed to finish this publishing project!”
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2 Comments | Affirmative thinking and living, aging well, Art, Art, art benefiting community, art curriculum, Artistic journeys, Artists, Authors and independent publishers, Baby Boomers, book publishing, Books, books, Books and religion, Business, Businesses supporting independent filmmaking, Businesses supporting independent publishers, Careers, Christian Writers, Communites of people, cornerstonefulfillmentservice, Creativity, Culture and Religion, desktop publishing, digital publishing, Economical and sustainable publishing, Education, emotional response to art, faith, fiction writing, fulfillment in the Arts, global business development, grief and loss, healing artists, Healing Arts, Healing Arts, Healthy living and healthy relationships, help and healing through art, holistic healing, illustrators and publishers, Independent Publishing, Inspiration, inspiration from nature, leadership, Learning, literary arts -writing and publishing, living positive lives, Living simply and happy, loss and grief, Loss and grief, Management, Matters of heart and soul, media and communication, Medical, medical, medical, Mental Health, mind body and spirit connection, Of Living, Personal fulfillment, Power of Positive thinking, Psychology, Psychology and Art, Publishing, Publishing, Publishing and sustainability, publishing resources, Rebuild spirit through Art, relationships, Science and creativity, Self Help, Social work and counseling, spirituality, spirituality, spirituality, The Arts, Travel, Uncategorized, Universal Law of Attraction, Visionary fiction, Women, women and spirituality, women in business, Women in Business, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: attitudes, Books, Business, catalyst for inspiration, celebrate success, change and renewed spirit, cornerstone fulfillment service, courage to finish projects, creative thought, creativity, fulfilling thought, goals, good business practices, having faith, Inspiration, optimism and momentum, optimistic thoughts, shipping, vision, vision for writing projects, Writing, writing projects and fulfilling goals | Permalink
Posted by sueleonardCFS
April 24, 2012
“Once you learn to read, you will be forever free.” ~ Frederick Douglass
Yesterday, as a volunteer giver for World Book Night, and as a representative of our independent publisher’s meet-up group, SHe Writes Steamboat, I made several stops to distribute the book The Absolutely True Diary of a Part Time Indian.
One of the stops was at the Boys and Girls Club in Steamboat where I met with a group of “junior high students” – middle school students as they are called now. I asked the group several questions; it went like this:
- “How many of you like to go different places?” Every hand went up.
- “Does anyone like to meet new people?” All hands were raised.
- “How many of you like to meet people just like yourself?” All hands went up.
- “How many of you like to meet people different than yourself, maybe even people you think are weird?” Most hands were raised.
- “Does any one like to laugh? Do you like cartoons and comics?” All hands wavied enthusiastically.
- “Does anyone ever wonder what it is like to live on an Indian reservation?” Almost all hands went up.
“Then there is something in this book for you all.” I said. However, I had forewarned the folks at Boys and Girls Club that even though the book was approved for WBN, please make sure the book is reaching only the appropriate age group. I said “it should not be loaned out until it has been reviewed and approved by an adult leader at the Club.”
Over the weekend, I took the time to read it. I loved it! National Book Award winning author, Sherman Alexi could not have written in a better voice to reach today’s middle school students. It is a very important coming of age story with social and societal messages that are relevant for this generation.
Because I was born in a much different time and place, some of the language in the book for me, was a little difficult. I am a bit of an old maid when it comes to that.I’ll have you know, six years ago I asked my son “What would you most like to do before you graduate from high school?” His reply -“Hear you swear, just once!”
“It serves no purpose,” I told him for the one-millionth time.
Thank you, World Book Night, for including Steamboat Springs, Colorado as one of the 5,000 communities involved throughout the U.S., the U.K.and Ireland. And thank you to Off the Beaten Path for being the pick-up point for volunteers.
I am especially pleased that we were able reach out to support teens at such a wonderful organization, The Boys and Girls Clubs, with young adult literature (YAL). I hope to participate again next year!
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Posted by sueleonardCFS
April 17, 2012
“We could never have loved the earth so well if we had had no childhood in it.” ~George Eliot
Ok, I am a push-over for nostalgia, I’ll admit . Last week I stumbled upon a book in the library that satisfied my need to sometimes look back. Patty Jane’s House of Curl tickled me pink with its references to Dippity Do, Motorola televisions, permanent solutions, gingersnaps, jukeboxes, and Duz detergent.
The author of this book, Lorna Landvik, writes with warm humor and has crafted a book of charm without the storyline being too sappy sweet. Much of the special appeal of the tale is a result of where the narrative takes place – in Minnesota among a strong community of Norwegians.
Landvik effectively bridges the gap between an era gone by and present day by approaching issues that have always existed, but were much less talked about. The human emotions of the characters in dealing with topics presented in the book run the spectrum in a very real sense.
I really liked this book. Check it out of your local library! Pour yourself a grape Nehi, settle into your armchair, pull up a footstool and enjoy a delightful read. Have a handkerchief and the antimacassars on the arm of the chair ready to catch the tears of both laughter and sorrow; you may possibly need them. Patty Jane’s House of Curl is a fun and fulfilling read on a very humanistic level.
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Leave a Comment » | Affirmative thinking and living, aging well, Art, Art, Art, art benefiting community, Artists, Authors and independent publishers, Baby Boomers, book publishing, book selling, Books, Books and religion, breast cancer patients, Building community through partnerships, Business, cancer, Careers, Christian Writers, Christianity, Communites of people, cornerstonefulfillmentservice, Culinary artists, culinary arts, Culinary Arts, Culinary arts, Culture and Religion, Education, eldercare, emotional response to art, faith, families in the Arts, family memoirs, fiction writing, fulfillment in the Arts, grief and loss, healing artists, Healing Arts, Healing Arts, Healthy living and healthy relationships, help and healing through art, Hospice, Inspiration, Learning, Libraries, Libraries and e-books, literacy, literary arts -writing and publishing, living positive lives, Living simply and happy, loss and grief, Loss and grief, marriage and relationships, media and communication, Medical, medical, medical, Mental Health, Of Living, parents and children together, Personal fulfillment, Power of Positive thinking, Psychology, Psychology and Art, Publishing and sustainability, Rebuild spirit through Art, relationships, Self Help, Senior care, Social work and counseling, spirituality, spirituality, supporting communities, teaching values to children, The Arts, Uncategorized, Women, women and spirituality, Writing, writing and publishing, writing and publishing | Tagged: Books, books containing laughter and sorrow, books with childhood nostalgia, books with community and place appeal, books with emotional and human issues, cornerstone fulfillment service, fulfilling reads, human emotions in characters of books, Lorna Landvik, Patty Jane's House of Curl, stories take place in Minnesota among Norwegian community | Permalink
Posted by sueleonardCFS
April 13, 2012
“Joy is not in things; it is in us.” ~Richard Wagner
Talk about a feel good family movie - last Thursday evening I was flipping through the channels and came to Rocky Mountain PBS. The documentary “Being Elmo: A Puppeteer’s Journey” by filmmaker Constance Marks, was being aired. What a delightful film – I couldn’t help but love it!
Kevin Clash, the puppeteer behind the Sesame Street character, Elmo, is from my native soil of Baltimore. At 10 years old, Kevin began creating characters with foam, fleece and other materials that suited his needs. His puppet creations almost ran his parents out of their house!
If you followed our blog last Friday, entitled Living with Easter Spirit, Kevin is a perfect example of living with joy and delight. His career necessitates that he dwell in the world of awe and wonder and the emotions of a child.
Kevin’s advice ”focus on what makes you happy” clearly has brought him fulfilling things in life including success. His heartfelt dedication to his industry and his creative abilities has given him the opportunity to work with Stu Kerr at CBS Channel 2 in Baltimore and also with Bob Keeshan’s show Captain Kangaroo, which aired for more than 30 years. Finally, as his talent was recognized by Jim Henson, he forged a successful career with the folks at Sesame Street.
For more information on the film and how to purchase this fabulous award-winning documentary, aired through PBS’ Independent Lens, please visit this site http://bit.ly/ekBVJ4.
Although Christmas is many months away, it will be at the top of my list as a gift for our filmmaker/visual effects artist son, Marc. Shhhh! Don’t tell him! He may not be able to wait; he may beat me to the punch and purchase it himself.
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Leave a Comment » | Affirmative thinking and living, aging well, Art, Art, Art, Art and entertainment notables schooled in Vermont, Art and film, Art and Theatre, art benefiting community, art curriculum, Art education through film, Art supporting non-profits, Artistic journeys, Artists, Authors and independent publishers, Baby Boomers, Building community through partnerships, Business, Businesses supporting independent filmmaking, Businesses supporting independent publishers, Careers, children, children and the arts, Christmas, Cinema, Cinema production, Communites of people, cornerstonefulfillmentservice, creation, Creativity, Culture and Religion, documentary filmmakers, e-marketing and e-commerc, e-marketing for independent business, Economical and sustainable publishing, Education, education, Education through films, emotional response to art, Event, faith, families in the Arts, feature films - documentaries, Film Editing and Filmmaking, Film Reviews, Filmmaking, filmmaking, filmmaking, Films about artists, fulfillment in the Arts, Gifts, global business development, global order fulfillment, healing artists, Healing Arts, Healing Arts, Healthy living and healthy relationships, help and healing through art, Hospice, illustrators and publishers, Independent Business, Independent filmmakers, Independent Publishers Resources, Independent Publishing, Inspiration, Learning, literacy, literary arts -writing and publishing, living positive lives, Living simply and happy, Marc R Leonard visual effects and film editing, Marketing, marketing and promotion, Marketing for Independent Publishers, Matters of heart and soul, media and communication, Medical, Mental Health, mind body and spirit connection, news and media, Next Generation of Careers in the Arts, Of Living, order fulfillment for independent publishers, parents and children together, partnering business with non-profits, patrons in the Arts, Personal fulfillment, Power of Positive thinking, Psychology, Psychology and Art, Publishing, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, Rebuild spirit through Art, relationships, research and development for independent publishers, screenwriting, Self Help, short films - documentaries, spirituality, spirituality, supporting communities, teaching values to children, The Arts, Theatre productions, Travel, Uncategorized, visual effects, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: award-winning documentary by Constance Marks, Baltimore native Kevin Clash, Being Elmo: A Puppeteer's Journey, Bob Keeshan, Business, Captain Kangaroo, careers in the Arts, Christmas gift of feel good films, cornerstone fulfillment service, creative abilities bring opportunity, documentary films, documentary films about puppeteer, DVD fulfillment, dwell in the emotions of a child, dwell in the world of awe and wonder, family, family movies, feel good movies, filmmaker Constance Marks, filmmakers and visual effects artists, focus on what makes you happy, heartfelt dedication to an industry, Jim Henson, Kevin Clash, living with Easter spirit, living with joy and delight, materials to make puppets, Parenting, PBS Independent Lens, personal fulfillment, puppet creations of Kevin Clash, Rocky Mountain PBS, Sesame Street on PBS, Stu Kerr at CBS Channel 2 in Baltimore | Permalink
Posted by sueleonardCFS
April 12, 2012
Why do so many creative people work with great intensity and then crash? Filmmaker Mark Moskowitz of Point of View Productions, delves into this subject in his film Stone Reader.
As an 18 year old, the filmmaker began reading the book “The Stones of Summer.” Despite wonderful reviews, he couldn’t get beyond the beginning. As a mature adult, he returned to the book , and was hooked; struck by what a extraordinarily talented writer Dow Mossman was.
Moskowitz was so enthralled with the book that he wanted to find out everything about the author, Dow Mossman that he could. The authors voice meant as much to him as the storyline. While trying to locate Mossman he found that like many other authors of great American novels, such as Harper Lee, J.D. Salinger, Ralph Ellison, Poe and Margaret Mitchell, Mossman’s book was highly touted for a first time publishing attempt yet disappeared from literary scene with hardly a trace.
“How can this be, with an author as talented as that?” filmmaker Moskowitz asks. He attempts to find answers to this question and tries to make sense of the world of publishing in the production of his film ”Stone Reader.” It takes an in depth look at books that are first rate, loved and then the author vanishes.
“Stone Reader” is an excellent film for discussion for book clubs, writers groups, bibliophiles, college writing programs or writers workshops. Moskowitz made an important contribution in producing this film, The Stones of Summer is no longer out of print! Barnes and Noble is now selling this book.
Check your local library for this wonderful film. It captivated me, and now I want to read “The Stones of Summer” which has been said to be “a book that will change lives.”
More independent words, thoughts and views tomorrow from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 11, 2012
Artist Paul Cezanne said “Genius is the ability to renew one’s emotions in daily experience.“
Have you ever noticed how just changing the arrangement of furniture in a room can give a whole new perspective on things? The same applies when we wear colors we don’t normally choose.
How else can we go about rejuvenating our lives? Embrace getting out of routines and exploring new ways of doing things. It is difficult to renew the spirit in the “chatter” of everyday life. Step away; take daily walks. Regularly tune out from all kinds of digital devices in order to tune in and communicate with yourself. Meditation has been found to stimulate brain growth and provide personal fulfillment.
Don’t ever underestimate the power of small things to bring inspiration and creativity to your life. Pick up a book you would not normally read, draw or doodle, try a brain game. Enrich your environment with art, culture, religion, educational or scientific opportunity.
Spring time is a great time to map a new course in life. Set new goals and achieve them. With satisfaction in getting the job done; comes the desire to achieve more, learn more and do more. Looking for a renewal of spirit during the Vernal Equinox? Here is a list of 50 things you can do to begin your journey to a fulfilling life. http://bit.ly/96w8Ax.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman 
