May 23, 2012
“Always walk through life as if you have something new to learn and you will.”
~Vernon Howard
My husband, son and I stumbled upon Vladimir Kush’s work at the Chalk Farm Gallery “The World’s Leading Gallery for Visionary Art” in Santa Fe, New Mexico.
Kush’s metaphorical artwork grabbed me line, hook and sinker with symbolic images that tell stories through their relationships to each other. Hidden meanings and unexpected likenesses and connections all combined into one composition left me with one puzzle to ponder after another. The parallels Kush draws between objects inspires the viewer to think creatively, abstractly and with great depth and insight.
Each piece of work featured in The Chalk Farm Gallery compliments the theme of visionary art; spiritual and metaphysical in nature. Some of the other artists represented by Chalk Farm Gallery include:
- Daniel Merriam
- Robert Bissell
- Michael Parkes
- Tomasz Kopera
If you are on the East Coast, Daniel Merriam will be featured at The Allentown Art Museum, At the Edge: Art of the Fantastic from June 3rd to September 9th, check it out. Fans of Maxfield Parrish will appreciate his work. You can see the influence in Merriam’s work. Merriam has several exquisite coffee table books, including “The Art of Daniel Merriam: The Eye of a Dreamer.” For more information, please visit this site http://bit.ly/KJIB99.
We returned twice throughout the day to Chalk Farm Gallery. It was one of our favorites on Canyon Road. Fascinating work that none of us would thought we would have been particularly drawn to. We couldn’t help but appreciate the elements of carefully constructed thought that went into the making of each composition.
To read about these artists and many creatives that are represented by Chalk Farm Gallery, please visit http://bit.ly/Jns3Qr.
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Posted by sueleonardCFS
May 21, 2012
“No person was ever honored for what he received. Honor has been the reward for what he gave.” ~ Calvin Coolidge
We are full of excitement here at Cornerstone Fulfillment Service, LLC! Spring means book awards. On Thursday evening, four SHe Writes Steamboat members came away with EVVY awards from the Colorado Independent Publishers Association. The award ceremony and reception was held at the beautiful Lone Tree Art Center in Lone Tree, Colorado.
Trevor’s Boehm’s book Louie’s Saxophone won first place in the legacy category. Parents Leslie, Darnell and his sister Ali were on hand to accept the award. The sales of this very inspirational book go toward supporting NAMI – the National Association of Mental Health. http://bit.ly/L2BR1t.
Karen Gilroy’s book, Discovering the Healer Within took first prize in the Health/Fitness category. Karen is a RouttCounty resident fromHayden,Colorado. She also is business owner of All Natural. http://bit.ly/qRB1lm.
At Home in the Elk River Valley, by Mary B Kurtz took two prizes – a Merit award for cover design and an award in the category of Non-Fiction/Experience. http://bit.ly/K0d3u7.
Mission Possible by Dawn V Obrecht, M.D. garnered an EVVY award in the Legacy category. Mission Possible also recently won a Montaigne Medal at the Eric Hoffer Awards this spring. Congratulations are also in order for Dr. Obrecht’s release of her newest publication From the Edge of the Cliff, published in April 2012 by Richer Press. http://bit.ly/KnFqxW.
A total of 190 books were entered into s and can now add “award winning author” to their personal CVs. To see where these books may be purchased, please go to each individual author’s websites.
Karen Gilroy, Dawn V Obrecht, M.D., Ali Boehm. Missing from photo Mary Kurtz
To read more about this event, please visit this link to the Steamboat Pilot article, published on May 19, 2012. http://bit.ly/K3xDtG.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 17, 2012
“The whole of art is an appeal to a reality which is not without us but in our minds.” ~ Desmond McCarthy
I’ve been known to buy a book on gardening or home decorating and design based on a single picture I liked! Crazy, you might say but, it is the truth of the matter.
The other day, I began thinking of instances that have led me into the action of buying a book rather than just perusing the publication’s dust jacket. Finding an interesting book among other things that I like (complimentary products) has prompted me to buy.
Some of the most successful bookstores I have ever entered, pull merchandising off real well. One year, all in one fell swoop, I created the best Mother’s Day present ever. I went into a great bookstore, and they had an attractive table display geared toward the gardener. Within a few minutes time, I had picked up a small, beautifully designed picture book of heirloom perennial flowers, some heirloom garden seeds, Burt’s Bees gardener’s skin cream and soap, a garden hand tool and a garden container, perfect for creating a gift basket. Viola! I was all set.
My decision of whether or not to buy that book was driven by the convenience and beauty of the display! Why not, everything I needed for a beautiful gift was right there. Booksellers, here is a good article on merchandising http://bit.ly/ggZDq3.
Some bookstores do a better job of merchandising than others. A feature of “Book of the Month” with complimentary products may help drive sales. After all, in book selling you are trying to appeal to the heart and soul of the readers interests, are you not? For instance, in the dead of winter, a cozy display of knitting books and yarns and other like accessories might just strike a chord. It is worth a try and it will make for added interest among rows and rows of books, that make decision-making often difficult.
The art of the display could mean no investment at all, just a extra little time and effort. An attractive arrangement of coordinating merchandise and books already found throughout the store, gathered into one creative display may bring added focus to the publications. Sounds like fun to me! A treasure hunt! Put the composition front and center and ask your customers how they like it. Perhaps when it is time to switch-up the display, raffle-off a small gift from the collection as a token of thanks for bookstore browsers. Could this be a way of identifying customers with niche market interests? It may help determine what flies.
Independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
Leave a Comment » | Affirmative thinking and living, Art, Art, Art, art benefiting community, art curriculum, art of gardening, Artistic journeys, Artists, Authors and independent publishers, Book marketing, book selling, Books, books, Business, Careers, Communites of people, cornerstonefulfillmentservice, Creativity, Education, emotional response to art, fiction writing, fulfillment in the Arts, help and healing through art, historical fiction writing, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, independent recording artists, Indie Bound Bookstores, Inspiration, Learning, literacy, literary arts -writing and publishing, living positive lives, marketing and promotion, Marketing for Independent Publishers, Matters of heart and soul, media and communication, Medical, mind body and spirit connection, music, order fulfillment for independent publishers, patrons in the Arts, Personal fulfillment, Psychology, Psychology and Art, Publishing, Publishing, Publishing and sustainability, publishing resources, Rebuild spirit through Art, relationships, research and development for independent publishers, romantic women's fiction, Self Help, small presses and micro-presses, The Arts, Travel, Uncategorized, visual effects, Women, women in business, women's historical fiction writing, Writing, writing, writing and publishing, writing and publishing | Tagged: art of book display, Book of the Month, Books, books as gifts, booksales driven by convenience and beauty of display, bookstores with creativity, Business, cornerstone fulfillment service, gardening books, home decorating books, identifying niche market interests in bookstores, independent publishers, Inspiration, merchandising in bookstores, The Arts | Permalink
Posted by sueleonardCFS
May 14, 2012
“Wherever you go, go with all your heart.” ~ Confucius
Last week I had an enjoyable three days exploring the art scene in Park City and Sundance, Utah. Both places you’ll you find yourself nestled between steep canyons that have a high emphasis on nature, recreation, art and culture; literary, visual , performing arts and filmmaking.
I came across two wonderful bookstores while exploring downtown, historic Park City. Dolly’s Bookstore http://bit.ly/dfGVjX is a small, independent bookstore but the selection of titles was impeccable. The organization of the store was flawless with a cheerful, bright atmosphere. 
They must have known I was coming! One of the first books I noticed as I walked into the store was a book that has been nagging at me for a long time, yet I have not read it. This time, without blinking, I bought! It has been said that it takes 10 times for someone to see a book before they decide to buy. I believe it! Good argument for the need for continual marketing!
My book of my choice was Bird by Bird: Some Instructions on Writing and Life by Anne Lamott. What a surprise when I turned to the author’s bio. I discovered Anne Lamott studied writing at Goucher College http://bit.ly/huNMDI - a University well-known for it’s outstanding writing program, in the town where I grew up -Towson, Maryland. Perhaps the reason so many have told me to read the book!
The second bookstore was called the Expanding Heart http://bit.ly/KdulFo - a retail place filled with books, music and other wares all focused upon spirituality and personal fulfillment; subjects such as angels, miracles, yoga, meditation, mysticism, religion, the power of attraction, miracles, chakras, and much more filled the shelves. So much to absorb; I could have spent forever in that space.
If you are ever in the area of the Wasatch Mountains in Utah, do stop by both Park City bookstores! Plan on extra time so you can visit historic Main Street in its entirety! Their retail establishments and restaurants, including Robert Redford’s Zoom are outstanding. I can understand why Park Cityand Sundance draws a huge audience to their annual film festival. It is a great place to visit or live!
Tomorrow, I’ll give you an overview of my fulfilling trip to Sundance and an upcoming literary event which is scheduled for this coming weekend. More independent thoughts, words and views from www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 9, 2012
“People in good moods are better at inductive reasoning and creative problem solving.” ~ –From Emotion, Disclosure, and Health, 1995
Over the next few days, I am working from a different geographical location – the art scene in Park City and Sundance, Utah. About to step out, it just occurred to me am dressed like an Orange Julius. I’ve never had much use for the color orange in my wardrobe, but lately I have been sporting it. Why not? Orange reflects my mood. I am ravenous for creativity and new perspectives. Perhaps I’ll pin a sprig of fresh spearment to my lapel. According to the book The Language of Flowers, it will add warmth to my spirit.
Stepping away from routine always brings new thoughts and mental stimulation. Sundance and Park City,Utah are great places to start working on a few e-marketing plans for some newly published authors. One book involves a serious subject that affects many people, in every community. I believe the book is written in a voice that reaches the right people in a very effective way. It has already received wonderful recognition from a national association.
Other independent publishers I will be working with have written books that are fictional in nature with global issues. They have interesting storylines that just beg for conversation and thought.
All of the book’s themes supposes how life would be in different circumstances. Putting together a good e-marketing approach for each one will mean transporting my mind from life as I know it, into different cultural scenarios. I’ll have to dig deep into the emotions that come as a result of that. E-marketing is mentally and creatively stimulating, I like the challenge and love what I do.
You are probably asking at this point “What are the books titles?” I plan to share them with you at a later date. Giving the books themes due diligence is the first order of business and then I need to consider markets of potential buyers. When I am ready, I will reveal.
Ok – I’m off to Sundance! It will be a fulfilling morning, I just know it! http://bit.ly/Iz5V3S. Observing colorful work of amazing artists is guaranteed to inspire. How will colors other than orange, affect my thinking? I’m confident seeing fresh galleries and studios will generate a full spectrum of creative thought. This afternoon and this evening, I ’ll attack my work with new focus and gusto.
More independent thoughts, words and views tomorrow. Come on back to the blogsite of www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 8, 2012
Today is May 8th and it is Celebrate Teachers Day. Although it is not an easy thing for me to do, I am going to take this opportunity to be a little smug. I am feeling rather proud of myself!
I have become something of a teacher. Who would have imagined it? Over the course of the past few years, I have had a growing string of clients, both independent publishers and independent businesses who have hired me to consult with them and teach them the ropes about this new dimension of advertising and promotion called e-marketing. It has been a fulfilling metamorphosis which has come purely as the result of using my creativity in writing, vision and thought.
My knowledge in the field has not been entirely self-taught, however. I have had teachers along with way that I must acknowledge. I have attended independent publishing conferences, seminars and on-line webinars; a real commitment. Today, I would like to say thank you to all the mentors that I have been exposed to over the past few years . I greatly appreciate the inspiration you have given me.
Independent publishing will continue to be a dynamic , growing industry with more changes on the way. Working in the arts can be a life long and personally fulfilling journey. I am going to stay on-board!
A year or so ago, I had a wonderful opportunity, through the Colorado Independent Publishers Association, to meet motivational speaker Tama Kieves. She was awesome! Her presentation made it clear to me that we all need push for our passions , celebrate our successes, and give ourselves permission to pat ourselves on the back when we’ve made personal change. Check –out what she has to say in her books http://bit.ly/Vz1Bt.
If you are interested in learning how you can follow your dream of writing your own story or share your knowledge and expertise through independent publishing, I would suggest this on-line webinar published by the Colorado Independent Publishers Association. It starts with the basics! http://bit.ly/oIkV2g.
This blog brought to you by www.CornerstoneFulfillmentService.com.
1 Comment | Affirmative thinking and living, aging well, Art, Art, Art, art benefiting community, art curriculum, Art supporting non-profits, Artists, Audio Books, Authors and independent publishers, Baby Boomers, Book marketing, book publishing, book selling, Books, books, Building community through partnerships, Business, Businesses supporting independent publishers, Careers, Christian Writers, CO and Routt County, colorado independent publishers books, Communites of people, cornerstonefulfillmentservice, creation, Creativity, desktop publishing, development in digital technology, digital devices and electronic communication, digital publishing, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, Economical and sustainable publishing, Education, Education through films, faith, families in the Arts, fiction writing, film marketing, Filmmaking, filmmaking, fulfillment in the Arts, Healthy living and healthy relationships, illustrators and publishers, Independent Business, Independent filmmakers, Independent Publishers Conferences and Workshops, Independent Publishers Resources, Independent Publishing, independent recording artists, Inspiration, leadership, Learning, Library Science, literacy, literary arts -writing and publishing, living positive lives, Marketing, marketing and promotion, Marketing for Independent Publishers, Matters of heart and soul, media and communication, Medical, mind body and spirit connection, music, Next Generation of Careers in the Arts, order fulfillment for independent publishers, patrons in the Arts, Personal fulfillment, Power of Positive thinking, Psychology, Psychology and Art, Publishing, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, Rebuild spirit through Art, relationships, research and development for independent publishers, Self Help, small presses and micro-presses, spirituality, spirituality, spirituality, supporting communities, Textbooks, The Arts, Uncategorized, Visionary fiction, Women, women and spirituality, Women in Business, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: Books, Business, Colorado Independent Publishers Association, cornerstone fulfillment service, independent publisher help, independent publishers, Independent Publishing, Inspiration, life long learning in the Arts, personal fulfillment, rebuild your life, The Arts, Writing | Permalink
Posted by sueleonardCFS
May 3, 2012
“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman
I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”
Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?
This concept further complicates book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.
I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.
Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.
Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”
- Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!”
See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be further developing the syllabus for a class in ”Finding Fulfillment in a Book Sale.”
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
May 2, 2012
“For pleasure has no relish unless we share it.” ― Virginia Woolf, The Common Reader: First Series
Used to be once a manuscript was complete and accepted by a publisher, most of the control over the book was handed over to someone else. Traditionally published authors are now being expected to be more deeply involved in the post publication process of marketing, promotion and selling.
There is interesting information that I came across the other day from the Indie Writers Alliance. Granted, this organization encourages and supports independent publishing, but with the changes that have taken place in the publishing industry, it leaves one wondering why publish another way? http://bit.ly/pZzfhM.
The surge of independent publishing has not just been as a result of first time authors taking that route. Many who have been already been traditionally published are changing course.
If you are looking for an on-line resource about e-books and print-on-demand publishing, sign up and have the Indie Writers Alliance newsletter delivered to your mailbox. The IWA will expose you to those who have had experience with independent publishing and those who have turned from traditional publishing to independent.
Becoming a successful independent publisher means understanding the industry. The Indie Publishers Alliance is a good resource to keep you on top of the developing news in this dynamic and ever-changing industry.
This blog brought to you by www.CornerstoneFulfillmentService.com.
1 Comment | Art, Art, Art, art benefiting community, Artists, Authors and independent publishers, Book marketing, book publishing, book selling, Books, Books and religion, Building community through partnerships, Business, Businesses supporting independent publishers, Careers, desktop publishing, digital publishing, e-book publishing, e-book publishing, e-marketing and e-commerc, e-marketing for independent business, Economical and sustainable publishing, Education, fiction writing, fulfillment in the Arts, global business development, illustrators and publishers, Independent Business, Independent Publishers Resources, Independent Publishing, Learning, Libraries and e-books, literacy, literary arts -writing and publishing, Marketing, Marketing for Independent Publishers, media and communication, order fulfillment for independent publishers, Publishing, Publishing, Publishing and sustainability, Publishing for non-profits, publishing resources, research and development for independent publishers, small presses and micro-presses, supporting communities, The Arts, Uncategorized, Women in Business, writers, Writing, writing, writing and publishing, writing and publishing | Tagged: becoming a successful independent publisher, Books, Business, cornerstone fulfillment service, independent publishers, Independent Publishing, Indie Writers Alliance, marketing, marketing books, on-line resource for e-boks and print on demand publishing, post publication process of marketing promotion and selling, promoting books, publishing manuscripts independently, selling books, support independent publishing, traditionally published authors changing course to independent publishing, Writing | Permalink
Posted by sueleonardCFS
April 30, 2012
To bring anything into your life, imagine that it’s already there. ~ Richard Bach
On Friday’s blog, I reminisced about a popular TV character from the 1950’s – a nostalgic look back. If you missed it, scroll below to the previous blog “The Power of Imaginative Intelligence.”
The king of reaching children’s hearts through creative concepts and images is Disney! Although Mr. Disney himself is no longer with us in this world, his legacy lives on . The engine that powers all Disney Enterprises is a strong vision and knowledge about human imagination and intelligence.
In May, a new theme park will open in Florida, Disney’s Art of Animation Resort. Children will no longer just dream about the world of their favorite animated characters as they sleep, they will have an even more fulfilling experience surrounded by fantasy lands created inside the hotel rooms of the destination resort. http://bit.ly/9IAT5J .
In Friday’s blog we also discussed the line of merchandise that developed as a result of the Howdy Duty Show; that’s smart business. Disney Publishing Worldwide (DPW) “is the world’s largest publisher of children’s books and magazines, reaching more than 100 million readers each month in 75 countries.” www.Disneystore.com sells books, DVDs, art and other consumer products branded with the Disney trademark.
Other independent publishers can learn from that! When in the development stage of your independent publishing project, think …Is it possible the theme of your book could be parlayed into another brand product? Consider that and use your power of imaginative intelligence to create.
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
April 26, 2012
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer
Back in February, as author of All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website. http://bit.ly/IpusLy.
Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with creativity – independent words, views and thought.
Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers. E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t that the objective, if you want to sell your independent publications?
What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!
So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging, I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!
This blog brought to you by www.CornerstoneFulfillmentService.com.
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Posted by sueleonardCFS
My husband, son and I stumbled upon Vladimir Kush’s work at the Chalk Farm Gallery “The World’s Leading Gallery for Visionary Art” in Santa Fe, New Mexico. 
