“Look, all you can do when you find your niche is go with it.” ~ Vincent D’Onofiro
Independent publishers, have you put any creative thought into selling your goods in out-of-ordinary places? Many independent publishers have great success when they find the proper niche market and then capitalize on that. Non-fiction, in particular, lends itself well to selling in non-traditional places where your publication compliments a main line of business. For instance:
- If you are an independent musician who has produced a CD of music that leads a listener into quietness, meditation and contemplation, a massage therapist may welcome having a reinforcing product to offer his or her clients.
- A home goods store selling refurbished or salvaged furniture and accessories may be itching to get their hands on a book to sell in the store about creating a beautiful home by “turning trash into treasure.”
- Realtors may want to purchase publications on “How to Ready your Home for a Successful Sale” as a premium product to offer to their prospective clients.
Independent publishers are known for publishing books, films and music that is different than what can be found in bookstores and in traditional retail environments. You never know, your publication may be just “the thing” a catalog company, an association/organization or a retail environment (other than a bookstore) is scratching to find.
Leave no stone unturned when putting your marketing plans together for your independent publication. As an independent publisher and independent business-owner it means researching non-traditional spaces and places to sell your book. Start locally and find what works, then expand your visibility into other communities where your niche publication fits.
Remember, packaging and branding is important too. Corner your niche market with a quality ,desirable and unique publication, market it well and you will see fulfilling, positive results.
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