Fulfillment – What does it mean? It is “a sequence of steps involved in processing an order (invoicing and payment processing), making changes to inventory and sales records, packaging and shipping an order.”

Sounds straight forward enough, right? Well, it is actually more time consuming and more complicated than that. There are so many options available for shipping – first class mail, parcel post, media mail, 2nd day air, overnight express not to mention various carriers. Then there is the dilemma of what option and carrier will be the most economical so  maximum profitability on a sale can be retained.

Foreign shipments are another ball of wax. With the power of the internet, foreign orders are almost a given in this day and age. Especially if a publication has been well marketed using the latest techniques of social media marketing. Word spreads far and wide!

Most independent publishers would much rather stay focused on their craft of writing and publishing than the  business aspect of sales and inventory reporting, invoicing, payment processing and shipping. There are order fulfillment companies for any kind of product made in the US of A. My suggestion would be to look for a fulfillment company that specializes in order fulfillment for independent publishers.

This blog brought to you by www.CornerstoneFulfillmentService.com