Creating a “buzz” about your book is what it is all about. Independent publishers or self publishing authors play a critical role in book sales. Authors need to make a connection with their readers as well as sell themselves. 

 A few years ago, I attended a publishers “college.” I met a woman that I will never forget, nor her book! Her book was called “Grandma’s Magic Scissors.” First of all, the author was a grandmotherly type, through and through. She dressed unlike grandmothers of today, but like grandmothers of days gone bye.  Best way I can describe it was “matronly.” In short, she played the part to the hilt, and was as nice as can be – you know, “grandmotherly.” To top it all off, she wore a fabulous hat. Her book was about paper cutting. How to fold paper and cut it into fabulous designs like snowflakes, castles, birds, chess peices. All I wanted to do was buy a copy of the book and sit down, scissors in hand, with this fabulous woman and learn the craft of paper cutting!

She sold her book well, her craft well, and her brand was recognizable!

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