Tag Archives: order fulfillment

Begin the Buzz

Leave a comment

“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Looking Out for Others

7 Comments

“In my life, I had two Mothers, Macedonia who gave me birth and America who adopted me.”  ~ Stoyan Christowe 

Have you ever made friends with someone who is a stranger from a strange land, yet they reverse the role and make you, the American, feel more at home? 

Two and a half years ago, I moved from my 35 year Vermont residence to the West. I came to this town, Steamboat Springs, Colorado, site unseen and had no idea what to expect. Within a few months time, I met a woman, about my age from Macedonia. Heretofore I had never known a soul from Macedonia, and was not even sure where the on the map the country lies. 

Two years into our friendship, my friend told me a story of an immigrant orphan from Macedonia, Stoyan Christowe, who arrived in 1897 in my “adopted home” state of Vermont. He started a new life and eventually became a Vermont State Senator, journalist and author. http://bit.ly/n94kTO . He lived out the rest of his life in America and during that time, he six published books including “This is My Country.” 

A film is currently being produced about the life of Stoyan Christowe by the Macedonian Arts Council. http://bit.ly/pPj1SC. I look forward to seeing this film and I hope it well captures the feeling that Mr. Christowe expressed about his native land and his adopted country. 

Today, I celebrate my Macedonian friend’s birthday. She made such a positive difference in my life. She helped me to assimilate into a new community nearly effortlessly. I can think of no better way to say Happy Birthday to her than to tell her how deeply grateful I am for her kindness and her help. 

After many years of living in the U.S., she and her family have returned to her Motherland. Although the distance between us is now great, I can not help but feel our two countries of the United States and Macedonia, have grown just a little bit closer by the fulfilling friendship and bond my friend and I have formed. We hope to continue our friendship for many years to come. 

Happy Birthday, Vesna!

“Explosive Growth” says Bowker

Leave a comment

“The great thing in the world is not so much where we stand, as in what direction we are moving.” ~ Oliver Wendell Holmes 

We are breaking away from our Friday film routine today because finally, I have found what I have been looking for. The storehouse of all publishing statistics, Bowker, has finally released their numbers for the year 2010. And it is indeed fulfilling news! 

Traditional publishing grew a 5% last year, whereas, “non-traditional publishing” continued along its path of “explosive growth” says Bowker. There were 1,033,065 non- traditionally published books put out into the marketplace in 2009 and these figures more than doubled in 2010 to 2,776,260, thanks in part to the availability of print on demand. The majority of these non-traditional titles are sold and marketed over the internet and are about “micro-niche” subjects. One can safely say, people are looking for publications that are different and unique. To read the entire Bowker report, please go to http://bit.ly/mBW02G. 

Although e-book sales are exceeding the sales of paperback books, http://huff.to/5f6hAJ, books in print are by no means a thing of the past. Many self-publishing authors and independent publishers (otherwise known as non-traditional publishers) opt for selling both print and e-books, so their presence is known in both digital markets and brick and mortar stores, libraries, colleges and other retail environments. 

So that’s the latest word folks, on this ever changing and fascinating world of publishing in this 21st century. We will see what next week brings.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Glimpse into the Colorado Film Industry

1 Comment

“Design creates culture. Culture shapes values. Values determine the future.”  ~ Robert L. Peters 

On this Film Friday, let’s look in on the independent film industry in Colorado, once again. It has been about a year since we have visited the filmmaking scene in the State “where the columbines grow.” 

Did you know that there has been a newly formed Colorado Creative Industries Division? The Colorado Council on the Arts and the Art in Public Places programs merged, last July, to form this new division, which is overseen by the Office of Economic Development and International Trade. http://1.usa.gov/jauOKx. 

The mission of this division is to promote and expand an industry that already creates over 54,000 jobs and $20 billion in revenue in Colorado as a result of making feature films, television commercials and shows, still photography, emerging mass media projects and music videos. The Colorado Creative Industries Division hopes to position the State as a leader in providing jobs and revenue through creative enterprises and entrepreneurs. There are incentives available to entice imaginative and innovative filmmakers to the State. For more information on the application process, and funding for film projects here in the State of Colorado, please visit http://www.coloradofilm.org/incentives.html. 

Perhaps  an independent filmmaker here in Colorado should produce a full length, feature film interpreting author Daniel H. Pink’s vision of a world ruled by right brained thinkers. It would make for interesting viewing and a fascinating case study to look back at the film fifty years from now to see if the world is anything like what Pink envisioned. 

What is your opinion of what a right thinking world would be like? Would it be a world filled with free spirits and dreamers not getting much done or can creative spirit set us on a new path toward a fulfilling, vibrant, unique economy in the 21st century? We would like to hear from you!

This blog brought to you by www.CornerstoneFulfillmentService.com.

You are Audible. I Can Hear You!

2 Comments

“To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation.” ~ Chinese Proverb 

June is Audio Book Month!  Right here, right now, lest we forget, we need to acknowledge the folks who bring enlightenment, entertainment and enjoyment to our lives all through audio books. During those laboriously long 8- 12 hour trips in the car what did we ever do with ourselves before the days of “books on tape”? 

This spring on All Things Fulfilling, we have celebrated the IPPYS, the EVVYs and the Ben Franklin Awards. But “What about the AUDIES?” I can hear the fans of “books on tape” screaming, lofty and loud! 

Books in 28 categories were nominated for the 2011 AUDIE Awards.  The list of all those in contention for the prize is lengthy, so we will name just a few of the outstanding award winners: 

There are many, many more prize-winning selections. To see the entire list of 2011 AUDIE award winners, please visit

http://www.theaudies.com/ 

Uh, oh! ….Who is that I hear now? It’s RITA! She wants her award winners mentioned too! I don’t know, though. Her awards aren’t really focused on independent writers. But, you know RITA, she is the drama queen. When she doesn’t get her own way, she can get pretty melodramatic, fiery and steamed-up. We will see what we can do…. maybe some other day when you are all ready to listen.

 

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Pilot Program for Independent Publishers

3 Comments
“It is not easy to be a pioneer – but oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.” ~ Elizabeth Blackwell 

According to Jamie LaRue, the Director of Douglas County Libraries in Colorado, “this is the most exciting time in publishing since the invention of the printing press. Until now, books coming through the gateway of the library have been restricted to only those that have been published by the big traditional publishing houses.” The new agreement that has been signed between the Douglas County Library System http://douglascountylibraries.org/  and the Colorado Independent Publishers Association www.cipabooks.com  will allow a system whereby independent publications can be found by library patrons and libraries will essentially be fulfilling a need for the independents by helping them to find readers, too. How cool is that? 

The magnitude of opportunity and possibilities that this agreement opens up for libraries all across the country and for independent publishers, too, is mind boggling. “Take this another few steps further”, a Colorado Independent Publishers Association member remarked at the signing of the agreement, “and think what this agreement can do for independent publishers of film and music, too.” 

Of course, providing top quality books has always been the objective of libraries, and this will remain unchanged. Being put into place is a “rating system” that will allow the best  to be included in catalog of e-booksthat will be sold to libraries. 

Jamie LaRue told his story of how his mind-set had been changed toward independent publishers. He used to interview authors, and as he began to feature a few independent publishers, he realized there is a whole new generation of publishers who have outstanding, valuable stories to share but the big traditional publishing houses are passing them by. It seems his objective is to provide excellence in literature for his library patrons, whether traditionally published or not. 

To read more about this e-book Pilot program agreement between the Colorado Independent Publishers Association and the Douglas County Libraries, please visit http://bit.ly/eYPEix. 

You can be sure, we will be following this story as this agreement unfolds. Keep in touch with what is happening in the dynamic and changing world of independent publishing through All Things Fulfilling. This blog site is dedicated to those who have independent thoughts, words and views, that will truly change the world of publishing.

This photograph is the signing of the e-book agreement between Colorado Independent Publishers Association President, Nancy Mills and Director of Douglas County Library System, Jamie LaRue.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Living the Royal Life

3 Comments

“The roots of all goodness lie in the soil of appreciation for goodness.”
Dalai Lama

There is tremendous media coverage these days on the upcoming nuptials of Prince William and Kate Middleton. Over the Easter weekend, we talked with our son about all the preparations that are being made at Reelz Channel www.reelzchannel.com  for the broadcast of the Royal Wedding.  Don’t miss the brilliant airing of this very special live event. It is bound to be the Bees Knees. 

Admittedly, I am a groupie of Britain’s Royal Family. I watch every TV special I come across on the history of the monarchy and the family of the Queen of England. I love seeing it all:

  • The carriages
  • The royal garb
  • The swords
  • The royal etiquette
  • The pageantry 

We all know that it doesn’t take being a royal family member to have some of finest things in life. Our own mindset can make the difference between feeling as if we live a life of privilege or not. By recognizing what basics are really important to us in life, and living according to what is true and right within our souls, we can feel as if were given the birth right of a dynasty. The most fulfilling moments come in our lives, when we focus on appreciating the little things. Many of us already have the greatest wealth available without even recognizing it. We are greatly endowed if we have: 

  • Good health
  • Satisfying relationships with family and friends. Non-feuding, I might add!
  • Clean air to breathe
  • Enough food and water to nourish and sustain us
  • Decent shelter over our heads
  • An appreciation of nature and the other gifts the Universe provides. 

If we have common sense enough to know that  happiness is independent of great material ‘ things”, then we are very rich.  Yes,  we can still live a life of  prosperity without great monetary accumulation, indeed!   

My personal invitation for Prince William and Kate Middleton’s wedding has not yet arrived from the royal family. But, thanks to modern day broadcasting, it will be aired so each one of us can attend www.reelzchannel.com. We, in America, can have front row seats from the comfort of our homes. Get up extra early, fix yourself a proper cup of tea, a scone, a biscuit or some kippers, toast and eggs and enjoy! Remember – the key to your dynasty of personal fulfillment is to always treat yourself and others like royalty!!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Change of Scenery

Leave a comment

“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Gift of an Irishman

Leave a comment

 “These things, I warmly wish for you- Someone to love, some work to do,
A bit of o’ sun, a bit o’ cheer. And a guardian angel always near.”~ Irish Blessing 

Are you wearing the green today? On this St. Patty’s Day, as I have for the past 35 years, my shamrock pin is placed over my heart on my lapel. The shamrock pin was given to me as a gift from my Irish in-laws. Just before I met my mother-in law and father in-law, they had taken a trip to Ireland and had brought the shamrock pin back as a souvenir. The gift of the shamrock, to me, represented a fulfilling sign of approval – I had passed “the test!”

My in-laws are no longer on this earth. Every March 17th I think, with appreciation, about their gift of the four leaf clover and what it represented to them and to me:

  • Faith – A chance to learn a little about their beliefs. My in-laws had a strong faith in the Catholic Church, as many Irish do.
  • Love – We reciprocated plenty of that. From day one they accepted me unconditionally as the daughter they never had.
  • Hope – My in-laws hope was for an enduring marriage for their son. When we announced the arrival of the greatest gift of all, the birth of a little leprechaun, my in-laws really danced an Irish jig!
  • Luck. As luck would have it, my relationship to my in-laws was nothing but wonderful. I don’t have a single “I Hate my In-Laws” story or joke to tell. 

There is a little sadness in this day for me. Six months after our “little leprechaun” was born, my father-in-law passed away. Our son never got to know his Grandfather Leonard. When he asks what his grandfather Leonard was like, I tell him “he gave me the gift of a shamrock and all that it represents.”

Happy St. Patrick’s Day to all of you Irish men and Irish ladies! Drink a little green beer, dance a little Irish jig, listen to award-winning Irish independent recording star Mary Black. Her music has taken America and other countries by storm!  http://www.mary-black.net/ Enjoy this day of celebration of Irish heritage.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Near and Dear to My Heart

12 Comments

“Memory is a way of holding on to the things you love, the things you are, the things you never want to lose.” ~ Kevin Arnold 

On this Valentine’s Day, I thought I would write about a cause that is near and dear to the hearts of many. There are millions and millions of families affected by cancer each and every year. The number of books written by cancer survivors and by family members of the deceased helps us to realize that cancer directly or indirectly touches everyone’s hearts at some time in their lives. Books on this subject are helpful to others, because it brings to the forefront the enormity of the disease. Writing about cancer serves great purpose in fulfilling a need for survivors and family members to share their hurt, their physical and emotional trauma and sometimes, very happily, their triumph over the disease. By reading stories of others who have experienced the effects of this disease, it helps survivors and families realize that they are not alone.

Events such as The Race for Life raises awareness of the need to raise money for cancer research. Teams that participate in the annual Race for Life Relay, Nordic Style are dedicated to keeping the spirit of their loved one alive and to raising money for research. Amy’s Angels will be competing for a second year at the Trapp Family Lodge (of Sound of Music fame) www.trappfamily.com  in Stowe, Vermont, and defending their title as the top fundraising team. The Race for Life Relay, Nordic Style kicks off on March 19 and 20th, 2011. 

If you are unable to put together a team to compete in one of the Race for Life fundraising events, held across the country annually, but still wish to support cancer research or honor the spirit of a loved one that you have lost to cancer, please visit this link, and make your pledge to the American Cancer Society this Valentine’s Day. www.relayforlife/nordicstyle.org. 

I will be routing for the women on Amy’s Angels team come March from Steamboat Springs, CO. My friend, Amy whom I lost to breast cancer almost two years ago, is near and dear to me in spirit every day. Her legacy lies within the minds of hundreds of children that she educated, mentored and loved in her 30 years of teaching in Vermont.

 Go Amy’s Angels, go!