“We need to look hard at the stories we create, and wrestle with them. Retell and retell them, and work with them like clay. It is in the retelling and returning that they give us their wisdom.” – Marni Gillard
Last week I sat down with author and playright Jorge Avila, a member of We Write Steamboat, to discuss the gigantic leap of success that he has just experienced. To read a short summary of his musical, please go to the blog from last Thursday.
(Photo left: Jorge Avila and his wife Maribel)
Jorge had just returned a week previously to his hometown of Steamboat Springs, Colorado from a very busy six months in California. His live theatre musical, adapted from his book Maricopa Men in Pink had a three day run at the Plaza de la Raza, Cultural Center for the Arts & Education on Mission Road in Los Angeles. Avila was ebullient as he answered the questions I had for him to learn more about his experience. Here is part of our discussion about going from local author to playright in a very short few years:
Sue: Jorge, when was Maricopa Men in Pink published?
Jorge: In 2010 it was published. A short time afterward I sent it off to a friend who is a stage designer in L.A. to get his opinion. He reviewed it and gave me some feedback about adapting it for a play. I decided that my vision for the work was a live theatre musical production. So I rewrote it exactly 2 years, nine months ago in script format along with song lyrics. Caleb Encompos, a resident who helps with the music program at the Christian Center here in Steamboat, composed the music to accompany the lyrics. I approached the Chief Theatre here in town, but it didn’t seem to be the right venue. So,then we sent it off to three production companies in California.
Sue: So, what was the response?
Jorge: I’d like to say that there have been few Latino or controversial political musicals that I am aware of other than In the Heights and Hamilton and the Book of Mormon. So I was happy to even get a response and it was positive response from two of them. I chose one of the production companies that I felt best understood my vision. I was offered a small sum of money from the production company, but I took half of that because I wanted to be directly involved in the entire process, so that the final product would be what I envisioned.
So, I began over the next six months going to L.A. one week out of every month. For the next six months, Caleb Encompos and I chose vocalists and actors for the live musical production. Once we heard my lyrics put to music and saw it performed by the actors we had chosen, there were some tweeks that were made before the opening.
Sue: So, tell me about the three night run.
Jorge: The turnout was outstanding compared to what I had anticipated. I was told for an unknown author/playright, typical sales would be 60% of the seats. The first and third nights we had 95% of all tickets sold, and the middle evening 75%. Surprising, considering I read in a New York Times article that out of 318 million Americans, 58 million agreed with Sheriff Joe Arpaio’s handling of inmates in Tent City Jail in Arizona. Seventy eight million disagreed, and the whole rest of the population knew nothing about the news story.
Sue: How did that feel? To see your musical come before live audience like that?
Jorge: Surreal! I feel flattered and proud but it was very stressful. I even started up a bad habit – smoking. I hadn’t smoked in six years and I ate too much and gained a little weight.
The musical was even mentioned on National TV on Spanish stations. While we were waiting for the production to begin on opening night, I stepped outside and there were 120 people in line to get a ticket – to my show! I couldn’t believe it and I counted every one of them!



The rest of this interview on All Things Fulfilling will be posted the week after Christmas. Do return because we will be talking about Avila’s rewards in terms of personal fulfillment which were a result of his determination, persistance and his belief that what he had was fitting for a quality live musical production that still has great potential for future audiences. We will be sharing more about his special award from the City of Los Angeles also!
This blog is brought to you by Sue Batton Leonard, EVVY award-winning author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected.