Tag Archives: e-marketing

Blogging and the Noggin’

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social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Intuition in Children

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“Intuition is a spiritual faculty and does not explain, but simply points the way.” – Florence Scovel Shinn

Last week at the TED conference, a two or three minute video clip of children talking about being were scared was aired. The children voiced their solutions of moving away from the emotive feelings that come with being scared by thinking of happy things – such as pizza, puppy dogs, pretty images.

How astute for young children to realize the value of visualization and to know the importance of the power of the brain to bring about change in our emotions.

In my opinion, raising perceptive children in this day and age is so important. Beyond teaching children they have the ability to change how they are feeling themselves, being well-tuned into our intuition can mean the difference between sensing if our safety is in jeopardy. This is useful for children and adults. A heightened sense of perception can also help steer children in the right direction in life, and aid them in having a strong moral compass.

A psychologist in one segment of the TED presentation spoke of the dangers of parents inhibiting a crucial developmental step in children by not letting children learn by their own mistakes and make their own decisions, within reason. As a person who has always been interested in psychology, this TED session was fascinating.

Raising intuitive childrenCheck out this publication, available in e-book format,Raising Intuitive Children  by authors Caron B Goode and Tara Paterson.

Co-author Dr. Goode is the founder of the e-learning school, the Academy for Coaching Parents International, which trains and certifies coaches for parents and families. She is also the founder of the HeartWise.™ Click for info & ordering more books by Caron B Goode

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

True, Inspiring Entrepreneurial Stories

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“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson, Entrepreneur

Entrepreneurial stories. Perhaps you have a yarn to share of your own exploration, exploits and success in business. Have you ever thought to relate it in book form? Now is as good a time as ever, all through independent publishing.

In this day and age, you don’t necessarily even have to pay for storage and warehousing of inventory and many other hassles that come with selling paperback and hardbound publications. No, I am not telling you a wild story, I’ll leave that to the Banana Republic. I am talking about the growing industry of e-book publishing.

In the recounting of their business adventure that started out with no previous business start-up experience, and a $1500 investment, Mel and Patricia’s passion for fashion, adventure and innovation built their company to behemoth status internationally.

wild companyWild Company: The Untold Story of the Banana Republic may give you insight into how to share your own business’ success story. Check it out.Click here for info & ordering Wild Company.

If you have already had proven business or entrepreneurial success, you would probably be a “natural” at independent publishing. You probably already have the right spirit; perhaps technical skills to become an independent publisher utilizing digital platforms. If you need help,ask a company that specializes in e-commerce and e-marketing for independent publishers , they  can  support your efforts.

Want to know more about independent publishing before you get started? There is an on-line webinar published by the Colorado Independent Publishers Association called On the Fast Track: The Independent Publishing Industry http://bit.ly/10cCp1Y  that will provide you with basic knowledge about  the new generation of publishing whereby ordinary people are telling extraordinary stories and benefiting from telling  them however they want to, creatively.

This blog brought to you by www.CornerstoneFulfillmentService.com

Creative Bookselling

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“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~Ayn Rand

On Friday evening at the Bookworm of Edwards, I and two others presented an evening writer’s workshop on marketing books. We focused mainly on e-marketing/social media marketing, selling books through public speaking and placing books in retail and bookstore environments. The discussion led to other ideas for creatively finding potential book buyers.

The morning after the event I visited the Minturn Market, a fresh-air shopping experience . I noticed a booth filled with children’s books from Osborne Publishing, a U.K. company. Must be a local distributor is in the area. I tried to approach the vendor, but, the booth was too crowded.

Just as I was ready to leave the market area, I noticed a woman folding tee-shirts. As I walked by she asked me “Whether I was familiar with the Burrow Race?” I admitted that I wasn’t; I was a visitor to the area from Steamboat. She said the tee-shirts were being sold in conjunction with the annual Burrow Race that goes up the mountain and the sales of the shirts were to support literacy; a program of the Avon-Vail Libraries. http://bit.ly/Rbl52C. That explained my sightings of borrows  with packs on their backs wandering around about town.

Literacy and books surround us in our daily lives, and we never know where we will find opportunities to sell books of regional interest. There is a book that has created “buzz” in the Vail, Colorado area. It is called Women of Vail – Those Who Walked This Bridge 1962 – 1970  Click on the title for more information and ordering.

Where is the book being sold? According to the Vail Daily, it is available at the Minturn Market, however, this seasonal market is coming to an end in two more  Saturdays.

“Women of Vail” would make an excellent Christmas present for those who know and love Eagle County, Colorado.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Engage in Results Based Marketing

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“Being entirely honest with oneself is good exercise.” ~ Sigmund Freud

I’ve never thought that I have an addictive personality – could care less about chocolate, drugs have never been my thing and I tend to avoid big blasts of caffeine. A morning and afternoon cup of honey-laced tea is for me. Don’t even mingle with a just few sips of alcohol. It puts me off my feet. I’m not fitness-crazed; only the recommended daily walk.  Yet I have developed a co-dependency, there is no doubt!

Addictive personality traits help people deal with life, and in my case, addiction to social media brings gratification to the heart of the business. The substance behind the addiction of internet marketing is communication. How can anyone isolate themselves and not do business without engaging in social media? It does not work. Fact of the matter is, and I am not just trying to rationalize, in this day and age does anyone have a better choice?

All Things Fulfilling is my enabler. The blog connects me with other folks who live, breathe and talk independent publishing and find fulfillment in the creative arts.  My addiction to blogging is fueled by results.

This is one addiction worth hanging on to. If you are an independent business owner of any kind (including those who work in the creative arts) who is getting few positive results from  old fashioned marketing tactics, such as in-print ads and direct mailings, there is help available. Remember, we are now in the digital age.

Contact a company that specializes in e-commerce and e-marketing for independent publishers. Learn about the new dimension in advertising and promotion that is far reaching and relatively low cost. It is worth getting hooked ..

This blog brought to you by www.CornerstoneFulfillmentService.com.

Winking in the Dark Does Not Work

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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

~ Stewart Henderson Britt   b. June 17, 1907

I found in this quote in H.A. Levin’s book Quotations for Successful Living. Even 100 years after the quote was written it has relevance today. What an appropriate quotation for independent publishers to take notice of.

“How can anyone NOT know what you are doing in this day and age of digital technology?” I ponder. With the power of the internet, it is hard not to be seen.

Knowing how to use digital technology and the world-wide-web to sell any kind of product or service can be a very powerful thing. It takes a little education and training for businesses to learn how to promote themselves and become visible on world-wide-web.

If you are an independent publisher selling your books, music or films over the internet through e-commerce, e-marketing is a must. They go hand in hand. A mistake that too many independent publishers make is forgetting to think of themselves as business owners. Being successful in a business means promotion and advertising. Publishing is not just about the manuscript.  It means bookselling, too. There is an article that is a good resource about this very issue.http://bit.ly/aPEx0B.

E-Marketing (social media marketing) has added a whole new dimension to advertising and promotion. It can be overwhelming and confusing at the start. Help is available, search for a company that specializes in e-commerce and e-marketing for independent publishers. They will help you come out of the dark and into the light.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Take Charge in 2012

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Have you  made your New Year’s Resolution yet? I have and it was easy, too.

I’ll write it and it will consist of eight words. 

“IT IS GOING TO BE A GREAT YEAR!”  

Now, it is up to me to begin fulfilling it!  I’ve got to get on with it. Time’s a wastin’!

 Cheers!  All the Best in 2012!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Behind the Scenes Looks

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“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination and dedication. Remember all things are possible for those who believe.” ~ Gail Devers 

What do you get when you put together art, religion, crisis, history and architecture together? The basis for a great televised mini-series, of Ken Follett’s novel Pillars of the Earth, adapted for film. 

Tonight and tomorrow (12/2 and 12/3/11) , on the Channel known for bringing outstanding behind the scenes Specials about films to viewers everywhere, a look at the making of the Pillars of the Earth  mini-series will be featured! Don’t miss out. 

For broadcast times and channels, please visit the website of Reelz Channel. Here you go, I will hook you up! http://bit.ly/rYU4km. 

Congratulations go out to the crew that brings these Weekly Specials to broadcast on a regular basis! I am proud to say, our favorite filmmaker is part of the team, as lead editor. Way to go Marc! A Shout Out to you and the others dedicated at  Reelz to bringing outstanding productions to the viewers. For more information on the visual effects and film editing work of Marc R Leonard, please visit http://bit.ly/tWdLnk.

Have a great weekend everyone! I will be back on Monday with more independent words, thoughts and views on www.AllThingsFulfilling.com.

Eureka! Wonders of the Web

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If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.

Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the  then Governor of Maryland called The Art of Eloquence.

The other day, more than a year and a half after the blog had been posted, I received a comment to the blog!  It came from a woman who was a neighbor of the Uncle I had featured.  She contacted me  to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren). 

It was not spam! It was the real thing!   She went on to describe the color and style of their home, their address and the name of their daughter. All correct! 

It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder?  She now resides many states away from her childhood home of Baltimore.  I, the author of  the blog, am now located far from my east coast family roots of  Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do! 

This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet,  your potential book buyers can not find you. As Bill Gates once said  “The Internet is becoming the town square for the global village of tomorrow.”  There is a lot of truth in that!

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