Eureka! Wonders of the Web

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If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.

Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the  then Governor of Maryland called The Art of Eloquence.

The other day, more than a year and a half after the blog had been posted, I received a comment to the blog!  It came from a woman who was a neighbor of the Uncle I had featured.  She contacted me  to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren). 

It was not spam! It was the real thing!   She went on to describe the color and style of their home, their address and the name of their daughter. All correct! 

It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder?  She now resides many states away from her childhood home of Baltimore.  I, the author of  the blog, am now located far from my east coast family roots of  Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do! 

This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet,  your potential book buyers can not find you. As Bill Gates once said  “The Internet is becoming the town square for the global village of tomorrow.  There is a lot of truth in that!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Labor of Love

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“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”      ~Martin Luther King          

I tried, I really did! I had made a promise to myself that I would lay low and stay off  the computer this Labor Day weekend. It didn’t work very well. 

The weekend before last I was presented with an e-marketing project for a new client. I decided that I would “sit with it” for a while to make sure my heart and soul were ready to take on the task. I didn’t want to jump into the project until I had thought deeply about the book and had zeroed in on what I felt was the right vision and approach. I am honored to be handling this project. It deserves utmost respect. The obligation to handle the e-marketing of this book, with great sensitivity, weighs heavily on my mind. 

In coming weeks, I look forward to sharing this book with you. But in the meantime, I will tell you that my work on this project has been nothing but a labor of love. Through this task I have gained great affection for the author, received transference of the heartache carried by my client and feel appreciation for the inspiring message that this simple and straightforward book will bring to it’s readers. It is a message of help and hope that speaks to not only target communities of people but to each one of us living and working on God’s Earth. 

Yeah, I should scold myself for working on Labor Day weekend. In this case, I could not help myself. After all, isn’t that what fulfilling work is ideally supposed to be? A labor of love? 

Happy Labor Day, Everyone!

This blog brought to you by www.CornerstoneFulfillmentService.com.