Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

E-Book Sales 2012

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“You can tap on a word to see what it means and you can make the words big or small.”  ~ 9 year old girl, Virginia

The first quarter of 2013 will soon be coming to an end, and reports on book sales in 2012 have been complied and released from many sources. E-books continue to increase in popularity, as technology continues to offer improved products such as digital readers, and tablets. 

e-book softwareAccording to The Kids and Family Reading Report, published by Scholastic, “as much of 46% percent of children have read an e-book.” They are being used more frequently in the classroom and for this tech savvy generation of children, e-books designs are incorporating interactive features that children like. 

The Kindle Fire, a digital book reader had presales back in September 2011 of one million units per week. According to Dave Limp, V.P. of Amazon “Kindle Fire is the most successful product we’ve ever launched- it’s the bestselling product across all of Amazon for 11 straight weeks.” 

Attached is an article from Venturebeat.com about e-book sales in 2012. I’ll let the information speak for itself, rather than try to interpret it for you. http://bit.ly/Zq5L8s

Not convinced this is a fair assessment of the e-book market? Here are a few other articles which also cite a growing demand for digital books. 

http://bit.ly/YkT2Dg  

http://on.mash.to/Zq6YwO

From analyzing the reports, there is a healthy market for e-books. The growing use technology in our lives, an increased focus on sustainable, green living, the affordability of e-books and the ability to store books in a computer or handheld digital device rather than on bookshelves that take up space in rooms, in my opinion explain why e-book sales is a growing market.

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Individual Expression

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“Some days there won’t be a song in your heart. Sing anyway.”
Emory Austin 

In the January/February issue of Art of the West Magazine, there is an article by artist, Logan Maxwell Hagege, called My Voice is Coming Through. Hagege’s interests in art began in animation, but they eventually turned to fine art. Yet, the influence and his previous experience with animation can be seen to a certain extent, in his paintings. Many of his paintings reflect a southwest environment, but there is also a collection of paintings depicting the northeastern part of the country that truly reflect everyday life on the water. To see Hagege’s website, follow this link. http://bit.ly/Rv5ukg

We pick up cultural and societal influences throughout our lives –  in our travels, and through our encounters with people.  Reading the title of Hagege’s article My Voice is Coming Through made me think of how our own voices are reflected in everything we create. Whether we are practicing the art of living through our relationships, writing, painting, making films, composing music, making jewelry or any other kind of art. In the end, our creations are a picture of our imaginations, thoughts and emotions. 

self-reflection-in-mirrorOur voices even come through in the children we raise, steer and mold. We hope some of our words of wisdom to our kids will be remembered and thought about. Sometimes our attitudes come echoing back to us through our offspring, and we regret some of the things we ever said! I don’t think there has ever been a parent who hasn’t experienced that. 

In this digital age, we create profiles of ourselves through the images and words we post on the internet. Be aware of that, and post appropriate content. Believe it or not, potential employers now look at the internet to see what they can find out about someone they might hire. 

Individual expression is one reason why people find using social media fulfilling, but make sure it truly reflects who you are and what you are all about. 

More independent thoughts, words and views from www.CornerstoneFulfillmentService.com   tomorrow!

Reaching Readers Worldwide

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HAPPY NEW YEAR, EVERYONE! Today we will look back on All Things Fulfilling, over the past year and look ahead to the future.

FAQ: Does blogging work to promote books and business? My answer is YES! It provides promotion and advertising that would be, for most independent publishers, prohibitive if you used direct mailing or ads in print publications. Because we wholeheartedly believe in the power of e-marketing, I am opening up our year end report to our readers, so you can see our blogs effectiveness in reaching interested people all over the world. 

Our company’s blog All Things Fulfilling reached an astonishing 140 countries last year! Can you imagine the cost to reach people in those countries with direct mailing?

If you have never used social media to promote your business before, start in 2013, and www.CornerstoneFulfillmentService.com can educate and work with you to help you understand the marketing landscape in this digital age. A small investment reaps big rewards in exposure and visibility for your independent publication or independent business (publishing or other) through social media marketing (e-marketing).

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 18,000 views in 2012. If each view were a film, this blog would power 4 Film Festivals

Click here to see the complete report.

Thank you to our readers in 2012. We look forward to sharing more with you about the independent publishing industry and all kinds of fulfilling things in 2013.

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Shopping with the Click of a Mouse

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Communications is at the heart of e-commerce and community.” ~ Meg Whitman 

Tis the Season! According to the Green Bay Press Gazette, http://gbpg.net/U9ALXu Cyber Monday had a 20% increase in on-line buying this year. Other sources report as much as 30%. Fulfillment centers everywhere have increased their staffing to accommodate for the buying and shipping activity that will take place over the next month, until Christmas. People filling orders are like Santa’s little helpers – selecting items, wrapping and packaging. What would bring you personal fulfillment this holiday season? Almost every imaginable item is now sold through internet commerce. 

Remember the days when the neighborhood store ran a tab and you went to the retail establishment to make your installment payments? You had to face the man who lent you the money! It felt more risky. And you wanted to stay on good terms with the shop keeper.  “Buying things on time” in the 1950’s was so vastly different than buying on credit today, sixty years later. 

On-line buying has become so easy! All it takes is a few clicks of a “mouse,” and you’ve got it – that thing you desire. No need to get in the car to mail your installment payment. Bill paying on-line reinforces the convenience. 

What you would spend in gas going to a retail store and mailing your payment at the Post Office, can be put toward buying another present. A carrier will even deliver the goods to your door! What with the price of gasoline these days, that’s not a bad thing. What do you need? Express, priority or standard shipping? How much of a hurry are you in to have it? 

Products are shipped worldwide, in short-order thanks to digital communication, logistics, computers, merchant services allowing for electronic funds transfer of currency – even money exchange from other countries is no big deal. 

Welcome to the world of e-commerce! Happy Holiday Shopping, everyone!

This blog brought to you by www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Eureka! Wonders of the Web

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If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.

Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the  then Governor of Maryland called The Art of Eloquence.

The other day, more than a year and a half after the blog had been posted, I received a comment to the blog!  It came from a woman who was a neighbor of the Uncle I had featured.  She contacted me  to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren). 

It was not spam! It was the real thing!   She went on to describe the color and style of their home, their address and the name of their daughter. All correct! 

It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder?  She now resides many states away from her childhood home of Baltimore.  I, the author of  the blog, am now located far from my east coast family roots of  Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do! 

This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet,  your potential book buyers can not find you. As Bill Gates once said  “The Internet is becoming the town square for the global village of tomorrow.  There is a lot of truth in that!

This blog brought to you by www.CornerstoneFulfillmentService.com.