Important First Steps to Publishing

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It is not in the pursuit of happiness that we find fulfillment, it is in happiness of pursuit.” ~ Denis Waitley

The e-Book Extravaganza on Saturday sponsored by the Colorado Independent Publishers Association (CIPA) was well-worth attending. During one of the breaks, the President of CIPA, Dr. Patricia Ross came over to me and said “Sue, I’d like you to meet one of our new members.” Of course, the usual niceties followed.

I asked the new member if she was enjoying the morning, and she said “Yes, but I feel so uninformed! There is so little I know about independent publishing.” Dr. Ross told her not to be discouraged, and off the President went doing her job of hob-knobbing about the room.

CIPA 9 13 #1As the new member and I stood talking, I said to her, “You know, each and every person in this room started where you began today, knowing nothing. That is the reason you have joined this group -to get help, to learn, to network and become informed about your options.” There is a lot to learn and you have taken a very important first step. You have joined this group!”

“Yes,” the new member replied. “There seems to be plenty of knowledge to learn from in this group.”

Before the break was over and we went to sit in our respective seats, across the room from one another, I had one more thing I had to say. “In your free time, read anything you can get your hands on about the industry, and keep coming to this group. It’s the best thing you can do for yourself.”

To learn more about the Colorado Independent Publishers Association, please visit this link. http://www.cipacatalog.com/join-cipa/. Please note the organization also offers downloadable webinars if you are too far to travel to their meetings.

http://www.cipacatalog.com/categories/CIPA-College-Downloads/

As I drove home, I began to ponder how many first steps I have taken since 1998, when the independent industry was in its infancy. They’ve all been in a quest to learn all I could about the industry and it led to becoming a business.  And the wonders and development of the independent publishing universe never cease to amaze me. I find it fascinating.

This blog brought to you by www.CornerstoneFulfillmentService.com. The space where independent thoughts, words and views are all part of the business. See you tomorrow on All Things Fulfilling.

Celebrating the Publishing Process

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Today, I awake with very mixed feelings. Thrilled that the beginning of May is soon to arrive, it means, for me, escape from still snowy Colorado. In about two weeks I’ll be on my way out of here for some business dealings. The change of scenery and new things to blog about, from another perspective, will be refreshing. I’ll find plenty of inspiration along the way. I look forward to also visiting art galleries, museums, independent bookstores and other things that bring me fulfillment.

Yet, there is regret and sadness that duty calls me away at this time of year. For the first time since I arrived in Colorado four years ago, I will miss the EVVY book award night. Authors from We Write Steamboat who have submitted to the contest are hoping to be award-winners! It has been such a pleasure to connect, network and share information about the industry with We Write Steamboat members and with other people who share connections with me through the Colorado Independent Publishers Association. CIPA is a very resourceful group of professionals  who support, educate and provide services to help authors who have chosen to publish their books in a non-traditional way – on The Fast Track! http://bit.ly/10cCp1Y.

It ‘s hard to describe the pleasure that comes with writing a book. The process is a quite a learning experience.  To become an award-winning author, with an award-winning book, is very satisfying and you can see the JOY on the authors faces as they claim their prizes. Today, I’d like to say “Good Luck to all independent publishers who have submitted to the various book contests this spring.”  Tis the Season and I hope it’s jolly! Even if you don’t come home with an award, look for the rewards that you found in the process.

Wishbone DogReturn tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Life Affirming Elements

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Dreams of the westI love this image by photographer David Stoecklein. http://bit.ly/XpxQiW.  It reminds me of the “no holds barred” attitude of Western living.

Fear of failure is the top reason why people are afraid to take risks in life. Understandable. It does feel better to succeed and fulfill our dreams, than to fail at something. However, getting out of our comfort zones, teaches us valuable life lessons and if failure happens, we learn how to find alternatives or solutions. For entrepreneurs, business people and innovators these are very important life skills to acquire.

There’s an interesting article about careers and job recruitment that states one of the top qualities that employers look for in this day and age is flexibility. If you are not quite sure how adaptable you are compared to others who are in the job  marketplace, the Myers-Briggs Type Indicator will give you some insight into whether you have skills suited for various kinds of employment. If you wish to learn more, please follow this link  http://bit.ly/16mN4Xk .

Creative people love to discover and explore. It’s taken me a while to fully understand that more options come with being flexible in life – I’ve had some exciting opportunities! It has been said “You can lead a horse to water, but you can’t force them to drink.” Thankfully, I have been thirsty and have taken-in a good dose of life affirming elements.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Typography for Independent Publishers

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Without continual growth and progress, such words as improvement, achievement and success have no meaning,” ~ Benjamin Franklin

With each new generation of publishing software for e-books, options for typography, continues to expand. And as with any industry, there is language specific to that technology in the field.

AuthorMichael N Marcus book TypogrTypography for Indie Publishersaphy for Independent Publishers is a reference book that helps authors understand language such as fonts, serifs, outlining, embossing and other words that may be unfamiliar to those who are new to the publishing world.

Typography for e-books is quickly becoming an art. Since the initial offerings of e-books, readers are becoming more discriminating in what they want to see in e-books. Good layout, formatting and cover design is important for hard and soft cover publications and also for e-book buyers. Understanding typography terminology will help authors determine what they want to incorporate in their finished product.

No need to worry that you don’t have room for one more book on your bookshelf. Typography for Independent Publishers comes in e-book format, and it can be referenced from digital handheld devices from anyplace, anytime. Check it out!

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

On the Bookshelf, Eye Level

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Only one thing is impossible for God: To find sense in any copyright law on the planet.”  ~Mark Twain

copyright clearance for creativesWelcome back.  Today, we will provide you with very useful information. If it is not helpful to you now, it may be in the future, so bookmark and save it.

A new book, independently published, titled Copyright Clearance for Creatives: A Guide for independent publishers and their support providers has just been placed in my bookcase, on an eye-level shelf, right where I can find and reach for it easily.

A desperately needed resource book, the publication includes very valuable information on things like:

  • Sample letters for seeking permission on using quotes, photos, song lyrics.
  • Laws and regulations regarding use of copyrighted content
  • How to create a tracking log for permissions
  • On-line search sites for obtaining copyright information for periodicals, books, music and images such as maps, labels, cartoons and fine art images.
  • Visual art permissions agreements
  • The differences between public domain, stock  and private collection images.

Husband and wife team, Joyce L Miller, and Dr. Daniel C Miller, authors of Copyright Clearance for Creatives, provide leading edge information on rules and regulations and licensing of digital content. This book will need to be updated frequently to keep pace with ever changing copyright regulations. Thus, it is available paperback and e-book format, so that it can be easily revised and kept current. Click for Info & Ordering.

joyce l millerA little background about the qualifications of the authors – Joyce L. Miller is a consultant to independent publishers and is co-founder and co-owner of Integrated Writers Services. http://www.writerservices.biz/. She has over twenty years experience in publishing, copyright and copyright compliance including being an intellectual property manager for NASA’s Classroom of the Future.

Dr. C. Daniel Miller has served as dean of the Colorado Independent Publishers Association College (CIPA) and past president of the organization. www.cipabooks.com He has been “a technology consultant to architects to computer design and telecommunicationsdan miller, author infrastructures.” He also served as Executive Director of NASA’s Classroom of the Future and has been a university professor and department chair. His latest venture is “a project manager and researcher to discover relevance in large unstructured data.”

For every writer, musician, filmmaker, or any other individual involved in the art, marketing or design field,  Copyright Clearance for Creatives should be in their library, either in paperbound copy or on as an e-book acquisition.

Return tomorrow to  All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

A “Tweek” to a Word Brings Response

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On Tuesday we had the first meeting of the year for our meet-up group, We Write Steamboat (formerly SHe Writes Steamboat). A decision was made at the end of last year to change the name of our group to encourage more male authors/publishers to participate in this monthly networking opportunity for independent publishers in Steamboat and Routt County, Colorado. 

Guess what? A little “tweek” to a word, brought more male writers to the group. They outnumbered the women, this month. Although we have had male independent publishers attend since the inception of the group, almost two years ago, our goal for the year is to welcome even more. 

EreaderprintThe town of Steamboat Springs and the surrounding Routt County has many writers who are drawn to this area for its inspiring landscape, recreational opportunity and an alternative lifestyle. Creativity, artistry and innovation in this town draw many location neutral businesses. With the development of digital technology, business for some people can be accomplished from anywhere. Living in an urban hub like New York, because you are a publisher, is no longer necessary with the ability to send files and images electronically. The new option of e-book publishing requires no shipping or printing companies.

Feel free to look at the files for our authors we have set up on our We Write Steamboat Facebook page. http://on.fb.me/W7aadC. Check out the diversity of subjects, we Steamboat independent publishers have written about. Our group has award-winning authors with award winning books; some have books in print and others have e-book publications. Some are available in several formats. 

It is going to be a good year for our group, I can just feel it. We Write Steamboat has more publications that are in various stages of production that will be added to the files on Facebook as they are completed.

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True, Inspiring Entrepreneurial Stories

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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”Richard Branson, Entrepreneur

Entrepreneurial stories. Perhaps you have a yarn to share of your own exploration, exploits and success in business. Have you ever thought to relate it in book form? Now is as good a time as ever, all through independent publishing.

In this day and age, you don’t necessarily even have to pay for storage and warehousing of inventory and many other hassles that come with selling paperback and hardbound publications. No, I am not telling you a wild story, I’ll leave that to the Banana Republic. I am talking about the growing industry of e-book publishing.

In the recounting of their business adventure that started out with no previous business start-up experience, and a $1500 investment, Mel and Patricia’s passion for fashion, adventure and innovation built their company to behemoth status internationally.

wild companyWild Company: The Untold Story of the Banana Republic may give you insight into how to share your own business’ success story. Check it out.Click here for info & ordering Wild Company.

If you have already had proven business or entrepreneurial success, you would probably be a “natural” at independent publishing. You probably already have the right spirit; perhaps technical skills to become an independent publisher utilizing digital platforms. If you need help,ask a company that specializes in e-commerce and e-marketing for independent publishers , they  can  support your efforts.

Want to know more about independent publishing before you get started? There is an on-line webinar published by the Colorado Independent Publishers Association called On the Fast Track: The Independent Publishing Industry http://bit.ly/10cCp1Y  that will provide you with basic knowledge about  the new generation of publishing whereby ordinary people are telling extraordinary stories and benefiting from telling  them however they want to, creatively.

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From a Different Perspective

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“Won’t you come into the garden? I would like my roses to see you.”~Richard Brinsley Sheridan

A few weeks ago, my September/October issue of Poets and Writers Magazine www.pw.org  arrived in my mailbox. As I leafed through it, I was stopped by a letter to the editor written by a woman who had disappointments in her life that she was airing. 

What led to her writing the magazine was a letter of rejection she had received for a piece of flash fiction she was hoping to have published. She articulated her frustration at having spent the last nine years writing a novel and fifteen years penning a collection of short stories, with little hope of ever having them published. In the end, she said despite her disappointment, she “will go on” and keep writing. 

First, I felt sympathy for the woman. Her love of writing is obviously heartfelt since she has stated she will keep on writing anyway. 

 Secondly, I would like her to know that she is not alone. Rejections are not unusual. In fact, these days, having an agent to represent you may be one of the few ways to get your foot in the door with a traditional publishing company; they’ve gotten so selective. 

After I read her letter to the editor, I thought, “Why does this woman not know there are other publishing choices and options out there?” I want to help her.

She stated it was very important that her daughter, in particular, be able to read her work thirty years from now and laugh and feel connected. I can understand that and I assume she meant when she was gone, since this woman said she was in her sixties. 

Is that not also a reason why many people decide to independently publish? To pass work along to future generations?Somehow, I think the daughter would still love to have her mothers written words, no matter how it is published. 

Do you think a book would be any less fulfilling to her adult child, knowing the book was independently published? I would like to hear your thoughts on this matter. Feel free to post your comment.

These are my independent thoughts, words and views for today from www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

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Quality Control in Order Fulfillment

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Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” ~ Peter F. Drucker

If you have ever stepped inside the doors of an order fulfillment center, you know there is a lot of inventory being moved around. It is the nature of the industry. If you are an independent publisher who plans on outsourcing your order fulfillment, there are some steps you can take to reduce the chances of having your product damaged in a warehouse environment and increase the odds of your customer receiving your book, dvd or cd in good condition.

  • Request a sample of the packaging, from the fulfillment house, that will be used to ship your book, cd or DVD. Does it pass your “crush test?”
  • Shrink wrap your publications; further safeguarding the product from getting beat up and bent up – especially important for paperback books.
  • Visit the fulfillment house, if at all possible; take tour. Check for cleanliness and order.
  • Every so often, have friends or family order your publication and take note of the exterior packaging. Does it meet with the standards and speed of delivery you agreed upon and are paying for? Does the exterior packaging hold the “goods” securely in place during shipping?

Shrink wrapping may not be necessary for books that will be sold by a wholesale book distributor, in case lots. However, for orders that will be fulfilled individually, shrink wrapping is a great way to protect the edges and corners from being damaged, as it moves through the channels of the warehouse.

Any respectable fulfillment company should give potential clients a tour of their facility and provide you with a sample of the packaging they use, if you ask. A reputable company understands that a lot of time and money has been put into producing and publishing your product, and you are trying to protect your investment.

As an independent publisher offering a quality product, do you what you can on your end to help reduce the likelihood there could be some damage to your stock.

This blog brought to you by www.CornerstoneFulfillmentService.com.