Category Archives: Management

New Approaches to Marketing

Leave a comment

confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Growing from the Inside Out

Leave a comment

“And the time came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin.

living your best lifeWhen I  look at the geranium blooming in my office, there is no doubt the days have gotten longer, and the light stronger. No longer starved of what it needs to thrive, the plant looks enriched with more energy. Now the geranium is beginning to stand at attention, rather look wilted and stilted. Even humans, in springtime, have a renewed sense of spirit. We’re ready to spend more time being rejuvenated, creating, celebrating and growing from the inside out.

I’ve been reflecting that a little more than a year ago, I started writing my first full length piece. The writing has gone through about six revisions, and with it, so have I. Each time I have changed the text, there has been a thought process to evaluate whether the words match the message I had in mind. Alone, the exercise in writing has been valuable. But, it has also been an investment in learning more about my own self and what I have to say.

Like the geranium that sits inside in my office, waiting to be put outdoors when the conditions are right, there will come a time when I will need to release the book. Then a whole new dimension will be added to the self-discovery process. If I I have adequately blossomed and grown,  I’ll be able to spread my message through the spoken word also, about all the things I’ve been writing about. I am looking forward to the next step in independent publishing.

Living Your Best Life, by Laura Berman Fortgang, is a wonderful book that can help you to begin your journey toward feeding and nurturing yourself with what it takes to live a healthy, happy life. It is a good springtime read for those who want to invest in changing or rebuild their lives during this season of new life.

Return tomorrow to All Things Fulfilling where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by Sue Batton Leonard, author of  Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Blogging and the Noggin’

Leave a comment

social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Building from the Right Perspective

Leave a comment

“The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.”  ~ Zig Ziglar 

Last week I posted a blog called Disappearing Acts. It was about how our world as we have known  it is changing, and we are on the rise of a new era. If you missed  the blog, here is the link.   http://bit.ly/15zJUPx. 

 Rick, Kyle on roofToday’s blog is about new generations in business. Over the past four or five years, there are many industries that have suffered the effects of a down economy. I’m proud of the men in my family who have been good stewards of a  custom home construction business since 1902! http://bit.ly/13T52C1 and http://bit.ly/12PsOPW. Throughout  the decades they have experienced prosperity and have overcome challenges, too. The most recent recession hit (the one our country still struggles to come to terms with) around the time the fifth generation  joined the company. My nephew Kyle,part of the new era, has been witness to what it means when adjustments have to take place to make it through rough economic times.

Indeed, the building trades have gone through trials and tribulations. But according to the news, there are positive signs of a come back. Things are looking up. http://leafne.ws/WKdaxg . Like all gifts, years of a good economy and a strong foundation to build on, need to be appreciated and valued. Hard times also serve great purpose in life. As John Powell once said “the only real mistake is the one from which we learn nothing.” 

I have much faith the family businesses will continue to survive and thrive, if steered carefully and thoughtfully. Knowing that things must be done a little differently, for sustainability, is a valuable lesson for every industry that has been affected by this economy. 

Kyle on roof trusses (1)

Tomorrow Irish eyes will be smiling in honor of St. Patty’s Day on  All Things Fulfilling.  This blog is brought to you by www.CornerstoneFulfillmentService.com.

Look for the Lessons

Leave a comment

I woke up this morning and turned on the news. The first image I saw were two girls kissing the ground they walked on. The women were among the 4200 passengers who had just gotten off the cruise liner that caught fire. There are many things to be thankful for  – the vacationers were rescued, there was no loss of life and the vessel was brought safely to shore after days of  people living in horrible, unsanitary conditions. 

Storms-Of-Life-Come___-Adijust-Your-Sails_1As I listened to stories of passengers recounting the incident, time and time again, I heard that the employees of Carnival Cruise Line did all they possibly could to keep calm and fulfill the needs of the passengers within their abilities. 

Sadly, there are people in this world who live in squalor everyday, and their lives are shipwrecks. They are unable to escape, however, they still manage to find a sense of inspiration and gratefulness in their lives. Attached is an article on how to find the positive when life challenges us with difficult situations.http://mayocl.in/12RaDIt.

Although I am sure it was very difficult to find the good  at the time, the 4200 passengers have returned home. Perhaps many have a renewed sense of gratitude for their lives. From here on out, their perspectives on life and their response to the vacation gone horribly wrong will all be about their attitudes.

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

True, Inspiring Entrepreneurial Stories

Leave a comment

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson, Entrepreneur

Entrepreneurial stories. Perhaps you have a yarn to share of your own exploration, exploits and success in business. Have you ever thought to relate it in book form? Now is as good a time as ever, all through independent publishing.

In this day and age, you don’t necessarily even have to pay for storage and warehousing of inventory and many other hassles that come with selling paperback and hardbound publications. No, I am not telling you a wild story, I’ll leave that to the Banana Republic. I am talking about the growing industry of e-book publishing.

In the recounting of their business adventure that started out with no previous business start-up experience, and a $1500 investment, Mel and Patricia’s passion for fashion, adventure and innovation built their company to behemoth status internationally.

wild companyWild Company: The Untold Story of the Banana Republic may give you insight into how to share your own business’ success story. Check it out.Click here for info & ordering Wild Company.

If you have already had proven business or entrepreneurial success, you would probably be a “natural” at independent publishing. You probably already have the right spirit; perhaps technical skills to become an independent publisher utilizing digital platforms. If you need help,ask a company that specializes in e-commerce and e-marketing for independent publishers , they  can  support your efforts.

Want to know more about independent publishing before you get started? There is an on-line webinar published by the Colorado Independent Publishers Association called On the Fast Track: The Independent Publishing Industry http://bit.ly/10cCp1Y  that will provide you with basic knowledge about  the new generation of publishing whereby ordinary people are telling extraordinary stories and benefiting from telling  them however they want to, creatively.

This blog brought to you by www.CornerstoneFulfillmentService.com

Spreading the Joy in Indie Publishing

Leave a comment

“Joy isn’t in things, money or positions. It is IN us. And we need to bring it with us and SHARE it!” ~ Unknown 

Day Two of 2013!  My resolution this year is to do something a little different each month, to promote our growing population of independent publishers here in Routt County, Colorado. 

snowboarding tricksWhy? Because I believe greatly in each one of our We Write Steamboat, independent publishers. They are a creative and well-educated group of people, male and female. Many of them are award-winning authors with award-winning books! Each of them is a healer of mind, body and spirit! They have career knowledge in all sorts of fields. Our members include teachers, physicians, life consultants,a chef, holistic health consultants, experts on our natural environment,  just to name a few. All with valuable experience in life to write about. Our group also includes young people and retirees who like to spin yarns just for the fun of it! (Of course, they don’t object to selling their books, also!) 

In my opinion, all writers are helpers and healers of mind, body and spirit! After all, we publish books to educate, inspire others, entertain,and inform readers. Could there be better reasons? I don’t think so. In fact, writing is as therapeutic for the author as well as the reader. It gives us a way to share our thoughts, emotions, experiences and our imaginations. http://bit.ly/ZSk0Yc.

A networking group of independent publishers, She Writes Steamboat, that I began almost two years ago, has grown, and as of January 1, 2013 we have changed our name to We Write Steamboat. From the very first meeting, we have had male writers attend, and we don’t want them to feel slighted! We’ve welcomed them and have been delighted to have them part of the group from our inception.

We, independent publishers here in Ski Town, USA and Routt County, Colorado, come together and meet monthly. In a nutshell, because producing independent books, films and music is a win-win for the artist creating the work as well as for the audience who so enjoys it! Our mission is to provide networking opportunity and to promote success of independent publishing. Our affiliation with the Colorado Independent Publishers Association www.cipabooks.com , also fosters our growth as award-winning writers and publishers.  

If you wish to learn more about starting up an independent publishing networking group in your area, contact me through this blog.

This blog brought to you by www.CornerstoneFulfillmentService.com, a company specializing in e-commerce and e-marketing for independent publishers!

Reaching Readers Worldwide

Leave a comment

HAPPY NEW YEAR, EVERYONE! Today we will look back on All Things Fulfilling, over the past year and look ahead to the future.

FAQ: Does blogging work to promote books and business? My answer is YES! It provides promotion and advertising that would be, for most independent publishers, prohibitive if you used direct mailing or ads in print publications. Because we wholeheartedly believe in the power of e-marketing, I am opening up our year end report to our readers, so you can see our blogs effectiveness in reaching interested people all over the world. 

Our company’s blog All Things Fulfilling reached an astonishing 140 countries last year! Can you imagine the cost to reach people in those countries with direct mailing?

If you have never used social media to promote your business before, start in 2013, and www.CornerstoneFulfillmentService.com can educate and work with you to help you understand the marketing landscape in this digital age. A small investment reaps big rewards in exposure and visibility for your independent publication or independent business (publishing or other) through social media marketing (e-marketing).

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 18,000 views in 2012. If each view were a film, this blog would power 4 Film Festivals

Click here to see the complete report.

Thank you to our readers in 2012. We look forward to sharing more with you about the independent publishing industry and all kinds of fulfilling things in 2013.

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

End of the Year Reflections

1 Comment

“We are the creative force of our life, and through our own decisions rather than through our conditions, if we carefully learn to do certain things, we accomplish goals.” ~ Stephen Covey

It is getting toward the end of year and we all know what that means – reflecting on the past year and setting goals for the coming.

Over the past year, it has been so very gratifying to have worked with a variety of authors consulting on selling publications through e-commerce and steering them with internet marketing strategies and direction. I’ve had the opportunity to learn of unique independent publishing projects, and meet authors who have creative minds and stories. It is extremely fulfilling work.

What I love about independent publishing is the vision people have for their projects and their ability to carry out those visions because the only “gatekeeper” is their own power of motivation, creativity and inspiration. “Independent publishing types” understand Napoleon Hill’s philosophy that “what the mind can conceive, it can achieve!”

My involvement with the Colorado Independent Publishers Association, http://www.cipabooks.com also grants me a chance to work with associate service providers who are so knowledgeable about what they do – from editors, to e-book formatters, cover designers, indexers, to copyright experts, traditional book promotion companies, proofreaders, legal experts in publishing issues and so much more.

decisionLast week, when I was walking about Steamboat celebrating my landmark day of 1,000 blogs that I had written on All Things Fulfilling, I made a decision for myself about this coming year. I am rather excited about it. Come on back tomorrow and I will tell you more about it.

This blog brought to you by

www.CornerstoneFulfillmentService.com

Street Walking with Joy

4 Comments

“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.”~ Napoleon Hill 

Yesterday I gave myself a break; took time to do something fulfilling for myself. I strolled the streets and retail spaces, preparing for my personal celebration today. This is a landmark – my 1,000th blog on All Things Fulfilling. I can hardly believe it, myself. 

Today, I  share all things Christmas with you through photographic images. Enjoy this day, and I am going to do the same myself. I may even make a little yummy, sweet, holiday treat and put my feet up, just for a little bit, then I’ve got more work to do. 

Thanks in advance to all shop-owners who let me photograph their retail spaces – there will be more pictures of my walking tour of Ski Town, U.S.A next week, too!. Come on back.

IMAG0003

 

Entry of the United Methodist Church “Open Hearts, Open Minds, Open Doors

IMAG0019

Off the Beaten Path, a fine Indie Bound Bookstore is loaded up with The Lost Christmas Gift. A winter adventure set in Steamboat Springs, on the Colorado’s Best Seller list, it hit LA Times Holiday Book Gift list and is sold out in most outlets. OTBP has plenty and the author will have a book signing tomorrow – 12/8/12 at 2:30pm!

 

 

IMAG0040

Always a Beautiful Retail Space to visit in town, Steamboat Art Company all decked out!

 

IMAG0014

Window Shopping, a scene outside the Bucking Rainbow Outfitters – what is inside is even better! Attention, fly fishing enthusiasts!

IMAG0046

Fuzziwigs Candy Shop – Stocking Stuffer Sweets Galore!!

 

IMAG0001

Christmas Tree bedecking Colorado Mountain College’s brand new facility – meets all LEED standards and has a great business enterprise center, too! This new building raises the college to all new levels!

IMAG0015

F.M Light Store’s horse ready for Xmas. A real landmark in town. This business has been selling  cowboy boots and hats for more than 100 years! Best selection for miles around!

IMAG0057

IMAG0060

Homesteader Kitchen Shop – The aromas coming from this shop were enough to draw me in! Daniella was cooking up her chocolate treats and toffee (more pictures of Homesteader next week). The cinnamon,vanilla coated almonds are outstanding!

IMAG0049

Aptly Named, “Om” this shop is a great place to calm the spirit after walking the streets. Love the lit decorative hangings that you can buy year round to add to a sacred spot in your abode, or for a thoughtful gift for a loved one.

 

IMAG0017

Lyons Drug, yes indeed, great thoughtful gifts in this store, and even an old fashioned soda fountain!

IMAG0007

Branches, Home Decor. Come back next week and there will more images of places to shop locally. Support local business, it’s what makes communities tick!

This blog brought to you by www.CornerstoneFulfillmentService.com.