New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Growing from the Inside Out

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“And the time came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin.

living your best lifeWhen I  look at the geranium blooming in my office, there is no doubt the days have gotten longer, and the light stronger. No longer starved of what it needs to thrive, the plant looks enriched with more energy. Now the geranium is beginning to stand at attention, rather look wilted and stilted. Even humans, in springtime, have a renewed sense of spirit. We’re ready to spend more time being rejuvenated, creating, celebrating and growing from the inside out.

I’ve been reflecting that a little more than a year ago, I started writing my first full length piece. The writing has gone through about six revisions, and with it, so have I. Each time I have changed the text, there has been a thought process to evaluate whether the words match the message I had in mind. Alone, the exercise in writing has been valuable. But, it has also been an investment in learning more about my own self and what I have to say.

Like the geranium that sits inside in my office, waiting to be put outdoors when the conditions are right, there will come a time when I will need to release the book. Then a whole new dimension will be added to the self-discovery process. If I I have adequately blossomed and grown,  I’ll be able to spread my message through the spoken word also, about all the things I’ve been writing about. I am looking forward to the next step in independent publishing.

Living Your Best Life, by Laura Berman Fortgang, is a wonderful book that can help you to begin your journey toward feeding and nurturing yourself with what it takes to live a healthy, happy life. It is a good springtime read for those who want to invest in changing or rebuild their lives during this season of new life.

Return tomorrow to All Things Fulfilling where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by Sue Batton Leonard, author of  Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Blogging and the Noggin’

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social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Building from the Right Perspective

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“The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.”  ~ Zig Ziglar 

Last week I posted a blog called Disappearing Acts. It was about how our world as we have known  it is changing, and we are on the rise of a new era. If you missed  the blog, here is the link.   http://bit.ly/15zJUPx. 

 Rick, Kyle on roofToday’s blog is about new generations in business. Over the past four or five years, there are many industries that have suffered the effects of a down economy. I’m proud of the men in my family who have been good stewards of a  custom home construction business since 1902! http://bit.ly/13T52C1 and http://bit.ly/12PsOPW. Throughout  the decades they have experienced prosperity and have overcome challenges, too. The most recent recession hit (the one our country still struggles to come to terms with) around the time the fifth generation  joined the company. My nephew Kyle,part of the new era, has been witness to what it means when adjustments have to take place to make it through rough economic times.

Indeed, the building trades have gone through trials and tribulations. But according to the news, there are positive signs of a come back. Things are looking up. http://leafne.ws/WKdaxg . Like all gifts, years of a good economy and a strong foundation to build on, need to be appreciated and valued. Hard times also serve great purpose in life. As John Powell once said “the only real mistake is the one from which we learn nothing.” 

I have much faith the family businesses will continue to survive and thrive, if steered carefully and thoughtfully. Knowing that things must be done a little differently, for sustainability, is a valuable lesson for every industry that has been affected by this economy. 

Kyle on roof trusses (1)

Tomorrow Irish eyes will be smiling in honor of St. Patty’s Day on  All Things Fulfilling.  This blog is brought to you by www.CornerstoneFulfillmentService.com.

Look for the Lessons

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I woke up this morning and turned on the news. The first image I saw were two girls kissing the ground they walked on. The women were among the 4200 passengers who had just gotten off the cruise liner that caught fire. There are many things to be thankful for  – the vacationers were rescued, there was no loss of life and the vessel was brought safely to shore after days of  people living in horrible, unsanitary conditions. 

Storms-Of-Life-Come___-Adijust-Your-Sails_1As I listened to stories of passengers recounting the incident, time and time again, I heard that the employees of Carnival Cruise Line did all they possibly could to keep calm and fulfill the needs of the passengers within their abilities. 

Sadly, there are people in this world who live in squalor everyday, and their lives are shipwrecks. They are unable to escape, however, they still manage to find a sense of inspiration and gratefulness in their lives. Attached is an article on how to find the positive when life challenges us with difficult situations.http://mayocl.in/12RaDIt.

Although I am sure it was very difficult to find the good  at the time, the 4200 passengers have returned home. Perhaps many have a renewed sense of gratitude for their lives. From here on out, their perspectives on life and their response to the vacation gone horribly wrong will all be about their attitudes.

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

True, Inspiring Entrepreneurial Stories

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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”Richard Branson, Entrepreneur

Entrepreneurial stories. Perhaps you have a yarn to share of your own exploration, exploits and success in business. Have you ever thought to relate it in book form? Now is as good a time as ever, all through independent publishing.

In this day and age, you don’t necessarily even have to pay for storage and warehousing of inventory and many other hassles that come with selling paperback and hardbound publications. No, I am not telling you a wild story, I’ll leave that to the Banana Republic. I am talking about the growing industry of e-book publishing.

In the recounting of their business adventure that started out with no previous business start-up experience, and a $1500 investment, Mel and Patricia’s passion for fashion, adventure and innovation built their company to behemoth status internationally.

wild companyWild Company: The Untold Story of the Banana Republic may give you insight into how to share your own business’ success story. Check it out.Click here for info & ordering Wild Company.

If you have already had proven business or entrepreneurial success, you would probably be a “natural” at independent publishing. You probably already have the right spirit; perhaps technical skills to become an independent publisher utilizing digital platforms. If you need help,ask a company that specializes in e-commerce and e-marketing for independent publishers , they  can  support your efforts.

Want to know more about independent publishing before you get started? There is an on-line webinar published by the Colorado Independent Publishers Association called On the Fast Track: The Independent Publishing Industry http://bit.ly/10cCp1Y  that will provide you with basic knowledge about  the new generation of publishing whereby ordinary people are telling extraordinary stories and benefiting from telling  them however they want to, creatively.

This blog brought to you by www.CornerstoneFulfillmentService.com

Spreading the Joy in Indie Publishing

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Joy isn’t in things, money or positions. It is IN us. And we need to bring it with us and SHARE it!” ~ Unknown 

Day Two of 2013!  My resolution this year is to do something a little different each month, to promote our growing population of independent publishers here in Routt County, Colorado. 

snowboarding tricksWhy? Because I believe greatly in each one of our We Write Steamboat, independent publishers. They are a creative and well-educated group of people, male and female. Many of them are award-winning authors with award-winning books! Each of them is a healer of mind, body and spirit! They have career knowledge in all sorts of fields. Our members include teachers, physicians, life consultants,a chef, holistic health consultants, experts on our natural environment,  just to name a few. All with valuable experience in life to write about. Our group also includes young people and retirees who like to spin yarns just for the fun of it! (Of course, they don’t object to selling their books, also!) 

In my opinion, all writers are helpers and healers of mind, body and spirit! After all, we publish books to educate, inspire others, entertain,and inform readers. Could there be better reasons? I don’t think so. In fact, writing is as therapeutic for the author as well as the reader. It gives us a way to share our thoughts, emotions, experiences and our imaginations. http://bit.ly/ZSk0Yc.

A networking group of independent publishers, She Writes Steamboat, that I began almost two years ago, has grown, and as of January 1, 2013 we have changed our name to We Write Steamboat. From the very first meeting, we have had male writers attend, and we don’t want them to feel slighted! We’ve welcomed them and have been delighted to have them part of the group from our inception.

We, independent publishers here in Ski Town, USA and Routt County, Colorado, come together and meet monthly. In a nutshell, because producing independent books, films and music is a win-win for the artist creating the work as well as for the audience who so enjoys it! Our mission is to provide networking opportunity and to promote success of independent publishing. Our affiliation with the Colorado Independent Publishers Association www.cipabooks.com , also fosters our growth as award-winning writers and publishers.  

If you wish to learn more about starting up an independent publishing networking group in your area, contact me through this blog.

This blog brought to you by www.CornerstoneFulfillmentService.com, a company specializing in e-commerce and e-marketing for independent publishers!