Whoever wants to reach a distant goal must take many small steps. – Helmut Schmidt

I’ve had memoir writing on my mind lately since I gave a presentation on the topic on Monday. When you think about it, our whole life is comprised of stories we tell.

The internet has changed the way we tell our stories. Words and images are now so easily shared through digital platforms, such as by publishing e-books. If you know how to use social media effectively, marketing e-books is made easy.  If properly “indexed,” finding your target market is no longer like taking a shot in the dark.

To further explore my path of thinking, the other day I was looking in our kitchen cabinets for something portable to put in my backpack to stuff my mouth with. I came across a box of Blueberry Crisp Clif ® Bars that I didn’t know we even had.

I noticed the verbiage on the packaging “No. 14 Adventure Challenge ‘Embrace the Uphill’ then followed the words “Share Your Adventure #MeettheMoment.”

The point is, we all have dreams, adventures and challenges in life and careers. If you are working on an  independent publishing project and don’t know how to use digital platforms effectively to draw people who are truly qualified leads, social media can be a big time waster.

There are companies who specialize in e-commerce and e-marketing for independent publishers. “Embrace the Uphill,” as Clif ® Bar suggests. Don’t shirk away from challenges. Get help if you need it in order to finish your writing and publishing project. There is no shame in that!

I can tell you as a published author that the feelings of accomplishment that come with having a published book far, far exceeds what having unfinished manuscript feels like. Every step, big and small, was well worth the effort in feelings of personal fulfillment.

This blog is brought to you by Sue Batton Leonard. For more information on her book Gift of a Lifetime: Finding Fulfilling Things in the Unexpected and short stories Lessons of Heart & Soul.