Faith in People


Technology is nothing. What’s important is that you have a faith in people” ~ Steve Jobs

Communications have evolved in so many ways since the days of TVs with rabbit ears and transistor radios. I really couldn’t explain to you how information was broadcast and received back then, or even now, with digital equipment. I just have faith in those who develop the technology to make it happen. But, I can assure you that information travels to places you never thought possible through the world-wide-web.

social mediaYou’d have to be living under a stone not to notice that the marketing, promotion and advertising landscape has changed dramatically. It has gone from “print to digital.” Using social media and e-marketing communications means that what ever is put out into the world digitally will transmit to others and will be spread in ways that we can not fathom. Sure, anyone can use it, but, you also need to know how to use it effectively, so the right “antenna” will receive it and it is not just a big time waster.

Business owners (and that includes you, independent publishers) – its 2014! It’s beyond time to move out of the dark ages and begin learning something about how to promote your products and services using digital communication tactics. A company that specializes in e-commerce and e-marketing for independent publishers can help you with that.

This blog brought to you by A company where independent thoughts, words and views are all part of the business. See you tomorrow on all things fulfilling.

Bay to Ocean Writers Conference


To live a creative life, we must lose our fear of being wrong. —Joseph Chilton Pearce

Winter is a good time to hold a Writers Conference. It’s the time of year when people spend more time indoors reading and writing! Mark your calendar! 

bto logo tiny

What: The 17th annual Bay to Ocean Writers Conference

When: February 22, 2014

Where:KentHumanitiesBuilding, ChesapeakeCollege, Wye Mills, Maryland 

How do I know if this conference is for me?

The mission of the non-profit organization that sponsors this one day conference is “to inform, encourage and inspire writers of all levels from beginners to published authors.”

More details, please. To see the list of 2013 presenters and their offerings please visit the website for the Bay to Ocean Writers Conference.

Please visit this link.

The line-up is jam-packed with fulfilling subjects for writers in every genre. Workshops range from the Craft of Writing, to Poetry, to Marketing and Using Social Media. You will have an opportunity for one on one manuscript review, there will be agents available. 

If independent publishing and e-book publishing (digital/electronic publishing) strikes your fancy, sign up now. There will be  independent publishing industry experts on hand to educate you on this growing trend of publishing, which now represents more than 50% of all publishing revenue.

Remember, there is no right or wrong way to publish. We all have our own preferences and ways of doing things. In this day and age, publishing can be whatever your heart desires!

This blog brought to you by

Speaking the Same Language

Leave a comment

Finding out what a community will enjoy, support and get behind takes expertise.” ~Larry Smith

world book night 2013It’s April and you know what that means. World Book Night is just around the corner. This year, our independent publishing meet-up group, We Write Steamboat, will be distributing  The Language of Flowers by Vanessa Diffenbach. We have selected a group of people to give these books to who speak the same language and who will really appreciate the publication. More about that later , as World Book Night approaches.

Part of the business of being an independent publisher is to sell books and locate communities of people, all over the world, who have a common interest in the genre of writing or the subject that you write about. Non-fiction is generally easier to market, but fiction writers who approach their writing with goals of appealing to certain demographic groups, find the marketing part easier and even pleasurable. If you are selling your publication over the internet, through e-commerce, e-marketing (on-line promotion) using social media, is a critical part of it. It is very important to learn how to use social media effectively because without some knowledge of what you are trying to accomplish, your efforts could be for naught.

If you are a person who is new to independent publishing through e-commerce and e-marketing, its wise to put a little investment into hiring a professional to help you identify your markets and learn how to reach out to effectively to find people on-line with common interests. Look for a company that specializes in e-commerce and e-marketing for independent publishers.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by

Blogging and the Noggin’

Leave a comment

social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by

E-Book Sales 2012

Leave a comment

“You can tap on a word to see what it means and you can make the words big or small.”  ~ 9 year old girl, Virginia

The first quarter of 2013 will soon be coming to an end, and reports on book sales in 2012 have been complied and released from many sources. E-books continue to increase in popularity, as technology continues to offer improved products such as digital readers, and tablets. 

e-book softwareAccording to The Kids and Family Reading Report, published by Scholastic, “as much of 46% percent of children have read an e-book.” They are being used more frequently in the classroom and for this tech savvy generation of children, e-books designs are incorporating interactive features that children like. 

The Kindle Fire, a digital book reader had presales back in September 2011 of one million units per week. According to Dave Limp, V.P. of Amazon “Kindle Fire is the most successful product we’ve ever launched- it’s the bestselling product across all of Amazon for 11 straight weeks.” 

Attached is an article from about e-book sales in 2012. I’ll let the information speak for itself, rather than try to interpret it for you.

Not convinced this is a fair assessment of the e-book market? Here are a few other articles which also cite a growing demand for digital books.

From analyzing the reports, there is a healthy market for e-books. The growing use technology in our lives, an increased focus on sustainable, green living, the affordability of e-books and the ability to store books in a computer or handheld digital device rather than on bookshelves that take up space in rooms, in my opinion explain why e-book sales is a growing market.

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by

Is Social Media Here to Stay?

Leave a comment

At Cornerstone Fulfillment Service, LLC we value your opinion. All it takes is one selection, to let us know whether you think social media marketing is a passing trend, here to stay or if you are undecided. Please enter our opinion poll and we will share the results in an upcoming blog. Thank you.

A Wrinkle in Time on the World-Wide-Web

Leave a comment

“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by

Syllabus: Gratefulness for Book Buying Customer

1 Comment

Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman

I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”

Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?

This concept further complicates  book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.

I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.

Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed.

Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”

  • Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!” 

See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be  further developing the syllabus for a class in “Finding Fulfillment in a Book Sale.”

This blog brought to you by

Holiday e-Book Buying Guide

Leave a comment

Only one shopping day left ’til tomorrow.” ~Author Unknown

I am always in awe of people who begin their holiday shopping before Thanksgiving. Shopping from the computer, through e-commerce has become routine. Catalogs in print, arriving through the mail, have been reduced. Many of the big catalog companies now have catalogs on the web. That is a positive move toward sustainability –  a very good thing. It will save a lot of trees! 

There has been a dramatic uptick over past ten years in digital and electronic gadgets that appear on Christmas lists. Everything from laptops, to i-phones, i-pods to digital cameras and more are the most wanted gifts on any adult and children’s wish lists. 

In 2011, e-books are selling at a rapid rate. As sales of electronic reader devices increases (such as the Kindle, the Nook, i-Pads and Sony readers), there becomes a proportionate increase in electronic books sales, too. Some e-book authors are selling 9,000 or 10,000 books per month. 

Let’s face it –  e-books, are on the fast track of independent publishing. They have provided, to the reader, the most convenient and affordable way of purchasing new books. 

To view a catalog of authors who make their titles available through independent publishing, follow this link. .  Authors in this holiday  guide are among  leaders in the independent publishing industry. There are others available and they can be found by searching the internet for “top selling e-books or independently published books.”

This blog brought to you by

Fulfilling Needs to Express An Opinion

Leave a comment
We will act consistently with our view of who we truly are, whether that view is accurate or not.” ~ Tony Robbins
Opinions about the pro’s and con’s  of  e-marketing have grown ever louder as people adjust to new ways of doing business in today’s world.  A whole new dimension of promotion, advertising and marketing means thinking creatively and networking creatively to sell products and services.

Today, on this blogsite All Things Fulfilling,  we are going to do something new. We want feedback from you! Not through comments to our blog but, through a poll!

Let us know what you think about this thing called “e-marketing.” Is it here to stay? The poll will only take a second or two of your time – there are three answers to chose from.  We look forward to seeing the results and we will share them with you at a later date!

This poll brought to you by