“Finding out what a community will enjoy, support and get behind takes expertise.” ~Larry Smith

It’s April and you know what that means. World Book Night is just around the corner. This year, our independent publishing meet-up group, We Write Steamboat, will be distributing  The Language of Flowers by Vanessa Diffenbach. We have selected a group of people to give these books to who speak the same language and who will really appreciate the publication. More about that later , as World Book Night approaches.

Part of the business of being an independent publisher is to sell books and locate communities of people, all over the world, who have a common interest in the genre of writing or the subject that you write about. Non-fiction is generally easier to market, but fiction writers who approach their writing with goals of appealing to certain demographic groups, find the marketing part easier and even pleasurable. If you are selling your publication over the internet, through e-commerce, e-marketing (on-line promotion) using social media, is a critical part of it. It is very important to learn how to use social media effectively because without some knowledge of what you are trying to accomplish, your efforts could be for naught.

If you are a person who is new to independent publishing through e-commerce and e-marketing, its wise to put a little investment into hiring a professional to help you identify your markets and learn how to reach out to effectively to find people on-line with common interests. Look for a company that specializes in e-commerce and e-marketing for independent publishers.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.