Tag Archives: social media marketing

Fulfillment for the Royals

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“Of all the roles I’ve played, none has been as fulfilling as being a mother.” ~

Annette Funicello

It’s a high time for the Royal Family. Will Catherine, the Dutchess of Cambridge give birth to a Royal Princess or Prince?  I’ll bet the Duke of Cambridge, Prince William, can hardly wait to see whether his offspring, male or female, will be next in line to the throne to fulfill his duties, if he ever reaches the post. That still remains to be seen.

As a mom, I am not sure I’d wish a royal role on a son or a daughter. It would be a blessing and a burden. But then, ordinary folk have both blessings and burdens in their lives, too! A big perk would be living in a castle with every whim or whimsy tended to. Bounty and agony can come with that  -imagine the upkeep. I think I’ll stick to an ordinary life, and surround myself with beautiful things when I want to. Sounds like a balanced solution.

I am on Royal baby countdown, like every fan of the British monarchy. You can be sure the Brits and the Americans are gearing up for selling commemorative plates, mugs, banners and all kinds of products to demarcate the big event of the  baby’s arrival into the royal family!

Bells will toll and news of the royal birth will ring out loud and clear on media sites, in print and on-line everywhere.   Castles and Coffeehouses wants you to “Be the first on your block” to own a souvenir of the special birth day of the newest royal family member. Read it for yourself.  http://bit.ly/16ADMET.

Happy Royal Baby Watching everyone!

keep calm and be yourself

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New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Blogging and the Noggin’

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social-media-takes-over “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” ~ Steve Burnett

Blogging seems to have an effect on my perception of daily living. Staying alert to what is going on around me, forces me pay closer attention to the idiosyncrasies of life. As a blogger I’ve begun to think there is a story in everything, even when there isn’t.

I share this affliction with many  journalists. People, places, events, conversations – they are all of great interest to me. It has gotten to the point that I need to pause, and think, whether something is really newsworthy. Everything, it seems, that passes by the radar screen of my brain gets paid attention to with heightened awareness. 

What’s a blogger to do? I’ve never been known to be a drama queen, so I don’t quite know how to handle the symptoms of this “thing” that is occurring in my brain as a result of being a participant in e-marketing. Social media, has changed the landscape of how news is shared dramatically.

Only “fix” I know, is to create a story, this morning, about this very issue . I feel better already, now I can go about my business of finding contentment in an ordinary day. Where will my observances lead me tomorrow?

Return on tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Is Social Media Here to Stay?

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At Cornerstone Fulfillment Service, LLC we value your opinion. All it takes is one selection, to let us know whether you think social media marketing is a passing trend, here to stay or if you are undecided. Please enter our opinion poll and we will share the results in an upcoming blog. Thank you.

A Wrinkle in Time on the World-Wide-Web

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“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by  www.CornerstoneFulfillmentService.com.

Engage in Results Based Marketing

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“Being entirely honest with oneself is good exercise.” ~ Sigmund Freud

I’ve never thought that I have an addictive personality – could care less about chocolate, drugs have never been my thing and I tend to avoid big blasts of caffeine. A morning and afternoon cup of honey-laced tea is for me. Don’t even mingle with a just few sips of alcohol. It puts me off my feet. I’m not fitness-crazed; only the recommended daily walk.  Yet I have developed a co-dependency, there is no doubt!

Addictive personality traits help people deal with life, and in my case, addiction to social media brings gratification to the heart of the business. The substance behind the addiction of internet marketing is communication. How can anyone isolate themselves and not do business without engaging in social media? It does not work. Fact of the matter is, and I am not just trying to rationalize, in this day and age does anyone have a better choice?

All Things Fulfilling is my enabler. The blog connects me with other folks who live, breathe and talk independent publishing and find fulfillment in the creative arts.  My addiction to blogging is fueled by results.

This is one addiction worth hanging on to. If you are an independent business owner of any kind (including those who work in the creative arts) who is getting few positive results from  old fashioned marketing tactics, such as in-print ads and direct mailings, there is help available. Remember, we are now in the digital age.

Contact a company that specializes in e-commerce and e-marketing for independent publishers. Learn about the new dimension in advertising and promotion that is far reaching and relatively low cost. It is worth getting hooked ..

This blog brought to you by www.CornerstoneFulfillmentService.com.

Eureka! Wonders of the Web

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If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.

Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the  then Governor of Maryland called The Art of Eloquence.

The other day, more than a year and a half after the blog had been posted, I received a comment to the blog!  It came from a woman who was a neighbor of the Uncle I had featured.  She contacted me  to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren). 

It was not spam! It was the real thing!   She went on to describe the color and style of their home, their address and the name of their daughter. All correct! 

It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder?  She now resides many states away from her childhood home of Baltimore.  I, the author of  the blog, am now located far from my east coast family roots of  Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do! 

This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet,  your potential book buyers can not find you. As Bill Gates once said  “The Internet is becoming the town square for the global village of tomorrow.”  There is a lot of truth in that!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Fulfilling Needs to Express An Opinion

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“We will act consistently with our view of who we truly are, whether that view is accurate or not.” ~ Tony Robbins
 
Opinions about the pro’s and con’s  of  e-marketing have grown ever louder as people adjust to new ways of doing business in today’s world.  A whole new dimension of promotion, advertising and marketing means thinking creatively and networking creatively to sell products and services.

Today, on this blogsite All Things Fulfilling,  we are going to do something new. We want feedback from you! Not through comments to our blog but, through a poll!

Let us know what you think about this thing called “e-marketing.” Is it here to stay? The poll will only take a second or two of your time – there are three answers to chose from.  We look forward to seeing the results and we will share them with you at a later date!

This poll brought to you by www.CornerstoneFulfillmentService.com.

Finding Fulfillment East to West

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“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.