New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

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Message of Encouragement

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WORDS-OF-ENCOURAGEMENT-QUOTES-Mistake-Quotes Happy May Day, everyone! Did you read yesterday’s blog about Dallas Clayton? He’s been acclaimed as “the next Dr. Seuss,” and his success has come out of his decision to rely on his own creativity to make a living and by taking a leap of faith.

This image on my blog today, is for anyone who will be starting a new endeavor. Relate to the words above? If so,  they are meant for you. We all need words of encouragement as we travel the path of life and wonder if we are doing the right thing. My hope in posting this quote is that you will find all things fulfilling in your decisions. Usually tasks are placed in our hands because someone else believes in us. Move forward with confidence, you have what it takes to be successful. http://bit.ly/15SuKaV.

Understand for whom this message intended.  Wonderful YOU! And remember,  “Have patience to walk with short steps until you learn to fly.” ~ St. Francis de Sales

Return tomorrow to  All Things Fulfilling, where sharing independent thoughts, words and views  are all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.