Tag Archives: e-commerce and e-marketing

New Developments in E-Commerce

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“There is parity in the marketplace and as a result the consumer is beginning to make decisions, not on what things cost but the convenience of it.” ~ Howard Schultz

Cover_PA Oct-Nov 2015_220w_iPadAre you currently selling your artwork on-line or anticipate doing so in the future? If so, check out the article in the October/November 2015 issue of Professional Artist Magazine titled Finding Your Place in the New e-Commerce.

More than ever  before, new options have opened up for selling artwork on the world-wide-web.

You thought Pinterest was just a place to pin-up pretty pictures on an on-line bulletin board?  It’s capabilities have been expanded to include a “buy it button” integrated with an artist’s store on Shopify. According to the article in Professional Artists Magazine, “It’s made closing a sale even easier through a Pinterest app for Android users.” This is just one advance in technology for on-line art stores.

Things are advancing at a rapid pace and the article in Professional Artists Magazine addresses the issue of commission, shipping and handling, direct sales integrated with social media and the on-line version of the red dot.

“I already have a website,” you say? Does it have an e-commerce plug-in? Increase your visibility and exposure by adding a way to sell your art beyond brick and mortar galleries and stores. The tools for on-line selling of art work has come a long way and art collectors are looking for convenience.

This blog is brought to you by Cornerstone Fulfillment Service, LLC. A company specializing in e-commerce and e-marketing for independent publishers.

See you back here tomorrow on All Things Fulfilling. We will be featuring a few stories about professional development opportunities I had last week as a writer.

 

 

A Piece of Humble Pie

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Gratefulness is the gallantry of a heart ready to rise to the opportunity a given moment offers.

~ David Stendl Rast

sweetheart_cherry_pieDo you know what today is? It is February 22nd – National Humble Day. Perhaps at first glance you may have thought I meant National Hubble Day -celebrating “the man who was first to show that the universe is expanding and is considered by many to be the father of observational cosmology.” 

Well, I suppose I am celebrating National Hubble Day in my own kind of way because today I am celebrating all who have expanded my world by introducing me to the world of independent publishing. It all started back in 1998 when I was hired by West Wind Fine Art, LLC  to handle the internet sales of the publication which became a smash hit for painters “Everything I Know about Painting” by Richard Schmid, published by Stove Prairie Press, LLC. (an independent press). At the time, hardly a soul was selling books over the world-wide-web.

Oh…how things have evolved. Never would I have dreamed that the position at West Wind Fine Art, LLC would have launched me into an entirely new cosmos. And an even more far-fetched idea of penning my own book! It’s  due to be released this spring.

Well, things have changed in my world and in the publishing world – dramatically! Ordinary people with extraordinary stories are now writing, publishing and selling books through the power of e-commerce and e-marketing. To read a report on the industry with some of the latest statistics, please visit this link. http://bit.ly/1dt6xv9.

Today, I’ll eat a piece of humble pie and look back at the changes in technology that have made independent  publishing possible for people who  have great stories to tell but would not have had a prayer of having a their stories told and sold traditionally.

This blog is brought to you by www.CornerstoneFulfillmentService.com. Look forward to your return to All Things Fulfilling tomorrow.

New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Brewing Up Customers Digitally

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“Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO. 

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

“Explosive Growth” says Bowker

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“The great thing in the world is not so much where we stand, as in what direction we are moving.” ~ Oliver Wendell Holmes 

We are breaking away from our Friday film routine today because finally, I have found what I have been looking for. The storehouse of all publishing statistics, Bowker, has finally released their numbers for the year 2010. And it is indeed fulfilling news! 

Traditional publishing grew a 5% last year, whereas, “non-traditional publishing” continued along its path of “explosive growth” says Bowker. There were 1,033,065 non- traditionally published books put out into the marketplace in 2009 and these figures more than doubled in 2010 to 2,776,260, thanks in part to the availability of print on demand. The majority of these non-traditional titles are sold and marketed over the internet and are about “micro-niche” subjects. One can safely say, people are looking for publications that are different and unique. To read the entire Bowker report, please go to http://bit.ly/mBW02G. 

Although e-book sales are exceeding the sales of paperback books, http://huff.to/5f6hAJ, books in print are by no means a thing of the past. Many self-publishing authors and independent publishers (otherwise known as non-traditional publishers) opt for selling both print and e-books, so their presence is known in both digital markets and brick and mortar stores, libraries, colleges and other retail environments. 

So that’s the latest word folks, on this ever changing and fascinating world of publishing in this 21st century. We will see what next week brings.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Sweet Magic in the Room

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“Books are uniquely portable magic.” ~ Stephen King 

Late Tuesday afternoon a group of people came together all for a common cause at the Bud Werner Memorial Library www.steamboatlibrary.org  in Steamboat Springs, Colorado. The motivating force was an interest in learning more about this thing, called independent publishing that has been gaining momentum in recent years and is now the on the fast track! 

What fun it was to sit down with a group of like-minded people, to network and provide support for each other. I do believe She Writes Steamboat is the start of something good!

The kick off began with a personal story of how many years ago, one employment ad and one independently published book catapulted a person, on a leap of faith, into the beginnings of an industry that is just now beginning to realize it’s full and exciting potential. 

Another attendee was there to share and celebrate with members of She Writes Steamboat her independently published book that is hot off the press! More will be forthcoming in a future blog about this book. Last night, I purchased a copy, and I need time to read and digest it, so I can do it justice when I share with it with our blog readers. 

After the business of talking about the vision for this meet-up group, the magic really began to happen as we sat and exchanged questions, answers and knowledge about the industry itself. We are hoping to share more than cake in the future. The mission of this group is to provide fulfilling support to independent publishers so they will find sweet success in their independent publishing endeavors. 

If you have ever considered telling your story, sharing your educational or career knowledge, entertaining or informing others through the medium of an independently published book, film or music, the time is now! Resources are available for anyone who wants to become a published author. 

Stay tuned to this website. Real soon we will be unveiling some educational content for want-to-be publishers that will bring a better understanding to others of this fascinating and dynamic world of e-commerce and e-marketing for independent publishers. You may even decide to take a leap and begin telling your story, too!

This blog brought to you by www.CornerstoneFulfillmentService.com.