Riding the Circuit

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red-door3 “Too often students are given answers to remember rather than given problems to solve.” ~ Roger Lewin

“He’s a circuit rider,” my mother declared a few weeks ago when we discussed the pastor who married my niece two years ago.

“What’s that?” I asked.

“Good Lord, you don’t know what a circuit rider is?”

“A cowboy who rides bucking bronchos in the rodeo circuit?” I guessed, shrugging my shoulders and feeling rather stupid.

My mother laughed. Oh, she laughed.

“We have one of those on this tiny island. We don’t have a large enough population of people in this community to support a full timer.”

“Well, you still haven’t told me what it is.” I said.

“Go see for yourself, he’ll be up at the white church with red doors on the island on Sunday. People say he’s really good at fulfilling his duties.”

“Which one?” I asked, trying to clarify which church had the red doors and the “circuit rider.” Honestly, I didn’t know any of the three churches on TaylorsIsland on the Chesapeake were still functioning.

“Just go to the church with the open doors at a quarter to twelve, the others may be locked up.” She said quickly, like she was brushing me off. She ran out of the house to do her shopping.

“Or maybe I will just Google to see what a circuit rider is.” I thought. My mother still hadn’t given me a definition.

“Nah, what fun is that? I’ll just go see for myself,” I thought.  My mother had piqued my interest.

“I’ll go in with an open mind.” I thought. But,  a circuit rider at a church? I questioned, as images of rodeo riders came to the forefront.

“Why don’t you go with me?” I asked my mother when she returned from her food shopping.

“Where?” my mother asked.

Our mother-daughter communications were obviously not working well that day.

“To see the circuit rider.” I said yelling to her from the dining room into the kitchen.

“I might, but I see him all the time about the island.” My mother replied.

“Hmmmm……A circuit rider?”

Come on back tomorrow. I will tell you what I found that warmed my heart and how fulfilling  was to learn what a circuit rider is.

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

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Talkin’ Turkey about Book Selling Events

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“Self respect – that cornerstone of all virtue.” ~ John Herschel (1792-1871) 

Are you an independent publisher who is ready to hit the book selling scene by doing book appearances and book signings at local libraries, bookstores and other venues? 

 Traveling from venue to venue can be expensive and time consuming, but it is still a necessary part of selling books. Not every independent publisher has it in their budgets to travel from coast to coast on book tours, so they concentrate their efforts locally and regionally.  A very effective way to increase your visibility, as an author beyond the local or regional level, is to put a solid e-marketing plan into place. There are companies that specialize in e-commerce and e-marketing for independent publishers, who can help you with that. 

Let’s talk turkey for just one moment .When you do schedule personal appearances at bookstores and in other venues, make sure your time and money is well spent. Arrive at the venue with all the information you need about the details of the event stuffed inside of you, well in advance. 

There are questions to ask before you arrive at the site. Ask about size of the meet and greet area and it’s location within the store. Find out what the book store’s “take” of the bookselling proceeds will be. So you can fulfill your part of the agreement, ask whether to bring signage, a cash box or credit card machine and about other promotional materials that might be helpful. If you are well organized and prepared, you will be viewed as a bookselling professional when you arrive at the scene. It will reduce the stresses on the day of the event.

To learn more about planning a successful do-it-yourself book tour, please visit this site  http://bit.ly/RUJsq /. It is filled with good tips.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Brewing Up Customers Digitally

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Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

This blog brought to you by www.CornerstoneFulfillmentService.com.