Talkin’ Turkey about Book Selling Events

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“Self respect – that cornerstone of all virtue.” ~ John Herschel (1792-1871) 

Are you an independent publisher who is ready to hit the book selling scene by doing book appearances and book signings at local libraries, bookstores and other venues? 

 Traveling from venue to venue can be expensive and time consuming, but it is still a necessary part of selling books. Not every independent publisher has it in their budgets to travel from coast to coast on book tours, so they concentrate their efforts locally and regionally.  A very effective way to increase your visibility, as an author beyond the local or regional level, is to put a solid e-marketing plan into place. There are companies that specialize in e-commerce and e-marketing for independent publishers, who can help you with that. 

Let’s talk turkey for just one moment .When you do schedule personal appearances at bookstores and in other venues, make sure your time and money is well spent. Arrive at the venue with all the information you need about the details of the event stuffed inside of you, well in advance. 

There are questions to ask before you arrive at the site. Ask about size of the meet and greet area and it’s location within the store. Find out what the book store’s “take” of the bookselling proceeds will be. So you can fulfill your part of the agreement, ask whether to bring signage, a cash box or credit card machine and about other promotional materials that might be helpful. If you are well organized and prepared, you will be viewed as a bookselling professional when you arrive at the scene. It will reduce the stresses on the day of the event.

To learn more about planning a successful do-it-yourself book tour, please visit this site  http://bit.ly/RUJsq /. It is filled with good tips.

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