E-Books: A Vital Option

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The freedom to move forward to new opportunities and to produce results comes from living in the present and not the past.” ~ Brian Koslow

Shopping-CartIf you are ready to publish your manuscript, there are many choices to consider. Offering an electronic version of a book has become a necessity if you are an author who wants to reap the benefits in the digital marketplace. More often than not, potential book buyers want to know if a title “is available as an e-book?”

According to a recent article in Publishers Weekly Magazine, sales in e-books have dipped a little from when the Kindle and the Nook were initially rolled out. However,  e-book sales have remained strong, jumping a total of “4,456% since 2008.” That is a big deal and e-books have become a “billion dollar industry” according to the article. Here is a link so you can see all the e-book selling statistics from 2008 – 2012. http://bit.ly/Hc3JVq. We won’t see the 2013 book sales results for a few more months.

In my opinion, there will be more technological developments coming that will blow away any remaining doubts that e-books are just a passing trend. Especially as digital publishing becomes integrated into more classrooms and library catalogs.

Authors don’t miss out on a stream of income by failing to offer an e-book version of your title. And remember “if you are selling over the internet, you must be marketing over the internet” because that is where your potential book buyers hang out!

Speaking of hang-outs, thanks for frequenting this website. Do return tomorrow to www.AllThingsFulfilling.com tomorrow, the blog of www.CornerstoneFulfillmentService.com.

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Important First Steps to Publishing

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It is not in the pursuit of happiness that we find fulfillment, it is in happiness of pursuit.” ~ Denis Waitley

The e-Book Extravaganza on Saturday sponsored by the Colorado Independent Publishers Association (CIPA) was well-worth attending. During one of the breaks, the President of CIPA, Dr. Patricia Ross came over to me and said “Sue, I’d like you to meet one of our new members.” Of course, the usual niceties followed.

I asked the new member if she was enjoying the morning, and she said “Yes, but I feel so uninformed! There is so little I know about independent publishing.” Dr. Ross told her not to be discouraged, and off the President went doing her job of hob-knobbing about the room.

CIPA 9 13 #1As the new member and I stood talking, I said to her, “You know, each and every person in this room started where you began today, knowing nothing. That is the reason you have joined this group -to get help, to learn, to network and become informed about your options.” There is a lot to learn and you have taken a very important first step. You have joined this group!”

“Yes,” the new member replied. “There seems to be plenty of knowledge to learn from in this group.”

Before the break was over and we went to sit in our respective seats, across the room from one another, I had one more thing I had to say. “In your free time, read anything you can get your hands on about the industry, and keep coming to this group. It’s the best thing you can do for yourself.”

To learn more about the Colorado Independent Publishers Association, please visit this link. http://www.cipacatalog.com/join-cipa/. Please note the organization also offers downloadable webinars if you are too far to travel to their meetings.

http://www.cipacatalog.com/categories/CIPA-College-Downloads/

As I drove home, I began to ponder how many first steps I have taken since 1998, when the independent industry was in its infancy. They’ve all been in a quest to learn all I could about the industry and it led to becoming a business.  And the wonders and development of the independent publishing universe never cease to amaze me. I find it fascinating.

This blog brought to you by www.CornerstoneFulfillmentService.com. The space where independent thoughts, words and views are all part of the business. See you tomorrow on All Things Fulfilling.

e-Book Extravaganza

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Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family. ~ Kofi Annan

cipa logoOn Saturday I made the very worthwhile three hour trek into Denver from Steamboat Springs, Colorado to attend Colorado Independent Publishers Association (CIPA) monthly meeting. The September agenda was an e-Book Extravaganza. Here are just a few things that were discussed throughout the day:

  • The e-book industry now represents 33% of book sales. How about that?
  • People like having a choice of formats, so offering books in print, as well as an e-book version is wise marketing.
  • There is still a viable market for books-in-print but there is a certain part of the reading population who are clamoring for e-books due to their convenience.
  • Surprisingly, people who are 55 years of age and over ARE BUYING e-books, contrary to what was expected. It is not just the young generation that are interested in the digital format.
  • We discussed pricing of e-books and how you can leverage your intellectual property.
  • E-books make it easy to offer samples, providing potential book buyers the  opportunity to see if they like an author they’ve never read before.
  • A big advantage to e-books – there is no printing involved, thus it removes the need for physical space of inventory.

If you are a writer who wants to get on The Fast Track to Independent Publishing, here is a short webinar that will introduce you to the basics. http://bit.ly/10cCp1Y. 

Do return tomorrow to All Things Fulfilling, we will be discussing the next best step if you are a person who is considering independent publishing and you are in need of knowledge. I will tell you a quick but valuable story from this weekend.

This blog brought to you by www.CornerstoneFulfillmentService.com .

 

Good Foundations of Health Literacy

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It is easier to build strong children than to repair broken men. ~ Frederick Douglass 

nutrition-habitsEncouraging young students to learn more about healthy food choices is important to the Arthur W Perdue Foundation. A forty-thousand dollar grant towards health literacy has been awarded to the AtlanticGeneralHospital in Worcester County, Maryland. The AGH is creating after school programs to educate children about making better choices in their lives. http://bit.ly/18LrPSQ.

AGH will partner with the HerschelSHorowitzCenter for Health Literacy http://www.healthliteracy.umd.edu/   at the University of Maryland College Park to draft a set of health literacy standards for the K-8 public school curriculum. Health literacy is a relatively new term, and it is being integrated into core curriculum in schools in many states, such as Colorado.

Eat, Play, Learn Books, LLC of Steamboat Springs, Colorado http://eatplaylearnbooks.wordpress.com/  is pioneering the way in publishing e-books which incorporates the use of videos of “kids activities that use food as a learning tool.” Great resources for parents and educators.

Kudos to the Perdue Foundation and to Eat, Play, Learn Books, LLC for their commitment to educating children about the cornerstones of good health and the long term benefits of eating right!

Return tomorrow to www.AllThingsFulfilling, where independent thoughts, words and views are all part of the business.

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Planting Technology Seeds Early

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“Some people are really drawn to technology and I liken them to artists.” ~ Mitchell Baker

I’m sorry but you can’t tell me that e-books are a passing fad. I read an article the other day that convinced me that we have only begun to realize the magnitude of advancing digital technology.

200449942-001The article was about eight year old children who are learning computer code in schools. The article supports the importance of keeping school curriculum current and relevant with advancing technology and doing away with outdated ways of teaching and learning.

Young children are those who, in the future, will  drive independent publishing and digital technologies to areas that we can adults can not even fathom. We can personally resist reading e-books and continue reading books in print, but the reality is that e-books are becoming a growing presence in our world. Electronic books are what the next generation of readers will want because they are so accustomed to using digital technology. In the end, it will become all about supply and demand.

To read more about Why Your Eight Year Old Should be Coding, here is the link.
http://bit.ly/Z39yLr .

It concerns me that if American schools do not have the resources to keep up with other countries, our workforce will be supplying products that people don’t even want or can not use and this country’s workers will not have skills that will  be useful in business. Knowing how to write computer code will be an advantage  for all kinds of careers in the future.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Intuition in Children

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Intuition is a spiritual faculty and does not explain, but simply points the way.” – Florence Scovel Shinn

Last week at the TED conference, a two or three minute video clip of children talking about being were scared was aired. The children voiced their solutions of moving away from the emotive feelings that come with being scared by thinking of happy things – such as pizza, puppy dogs, pretty images.

How astute for young children to realize the value of visualization and to know the importance of the power of the brain to bring about change in our emotions.

In my opinion, raising perceptive children in this day and age is so important. Beyond teaching children they have the ability to change how they are feeling themselves, being well-tuned into our intuition can mean the difference between sensing if our safety is in jeopardy. This is useful for children and adults. A heightened sense of perception can also help steer children in the right direction in life, and aid them in having a strong moral compass.

A psychologist in one segment of the TED presentation spoke of the dangers of parents inhibiting a crucial developmental step in children by not letting children learn by their own mistakes and make their own decisions, within reason. As a person who has always been interested in psychology, this TED session was fascinating.

Raising intuitive childrenCheck out this publication, available in e-book format,Raising Intuitive Children  by authors Caron B Goode and Tara Paterson.

Co-author Dr. Goode is the founder of the e-learning school, the Academy for Coaching Parents International, which trains and certifies coaches for parents and families. She is also the founder of the HeartWise.™ Click for info & ordering more books by Caron B Goode

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Typography for Independent Publishers

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Without continual growth and progress, such words as improvement, achievement and success have no meaning,” ~ Benjamin Franklin

With each new generation of publishing software for e-books, options for typography, continues to expand. And as with any industry, there is language specific to that technology in the field.

AuthorMichael N Marcus book TypogrTypography for Indie Publishersaphy for Independent Publishers is a reference book that helps authors understand language such as fonts, serifs, outlining, embossing and other words that may be unfamiliar to those who are new to the publishing world.

Typography for e-books is quickly becoming an art. Since the initial offerings of e-books, readers are becoming more discriminating in what they want to see in e-books. Good layout, formatting and cover design is important for hard and soft cover publications and also for e-book buyers. Understanding typography terminology will help authors determine what they want to incorporate in their finished product.

No need to worry that you don’t have room for one more book on your bookshelf. Typography for Independent Publishers comes in e-book format, and it can be referenced from digital handheld devices from anyplace, anytime. Check it out!

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.