E-Books: A Vital Option

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The freedom to move forward to new opportunities and to produce results comes from living in the present and not the past.” ~ Brian Koslow

Shopping-CartIf you are ready to publish your manuscript, there are many choices to consider. Offering an electronic version of a book has become a necessity if you are an author who wants to reap the benefits in the digital marketplace. More often than not, potential book buyers want to know if a title “is available as an e-book?”

According to a recent article in Publishers Weekly Magazine, sales in e-books have dipped a little from when the Kindle and the Nook were initially rolled out. However,  e-book sales have remained strong, jumping a total of “4,456% since 2008.” That is a big deal and e-books have become a “billion dollar industry” according to the article. Here is a link so you can see all the e-book selling statistics from 2008 – 2012. http://bit.ly/Hc3JVq. We won’t see the 2013 book sales results for a few more months.

In my opinion, there will be more technological developments coming that will blow away any remaining doubts that e-books are just a passing trend. Especially as digital publishing becomes integrated into more classrooms and library catalogs.

Authors don’t miss out on a stream of income by failing to offer an e-book version of your title. And remember “if you are selling over the internet, you must be marketing over the internet” because that is where your potential book buyers hang out!

Speaking of hang-outs, thanks for frequenting this website. Do return tomorrow to www.AllThingsFulfilling.com tomorrow, the blog of www.CornerstoneFulfillmentService.com.

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e-Book Extravaganza

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Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family. ~ Kofi Annan

cipa logoOn Saturday I made the very worthwhile three hour trek into Denver from Steamboat Springs, Colorado to attend Colorado Independent Publishers Association (CIPA) monthly meeting. The September agenda was an e-Book Extravaganza. Here are just a few things that were discussed throughout the day:

  • The e-book industry now represents 33% of book sales. How about that?
  • People like having a choice of formats, so offering books in print, as well as an e-book version is wise marketing.
  • There is still a viable market for books-in-print but there is a certain part of the reading population who are clamoring for e-books due to their convenience.
  • Surprisingly, people who are 55 years of age and over ARE BUYING e-books, contrary to what was expected. It is not just the young generation that are interested in the digital format.
  • We discussed pricing of e-books and how you can leverage your intellectual property.
  • E-books make it easy to offer samples, providing potential book buyers the  opportunity to see if they like an author they’ve never read before.
  • A big advantage to e-books – there is no printing involved, thus it removes the need for physical space of inventory.

If you are a writer who wants to get on The Fast Track to Independent Publishing, here is a short webinar that will introduce you to the basics. http://bit.ly/10cCp1Y. 

Do return tomorrow to All Things Fulfilling, we will be discussing the next best step if you are a person who is considering independent publishing and you are in need of knowledge. I will tell you a quick but valuable story from this weekend.

This blog brought to you by www.CornerstoneFulfillmentService.com .

 

Choice Creates Change in Publishing

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Man’s mind, once stretched by a new idea, never regains its original dimensions.”           ~ Oliver Wendell Holmes 

Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best. 

What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess. 

Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text  insertions.

In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. 

 Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs. 

On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.