“Gossip is just news running ahead of itself in a red satin dress.” ~ Liz Smith
Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics!
E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release.
Not only that, you can begin taking pre-sales, too. Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts.
Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay!
It’s never too early to start pollinating your market! Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers.
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