Many independent publishers make the mistake of concentrating on the writing of their book foremost. Marketing should not be thought of after the book is written. For the best outcome for book sales, it should be considered before a word is written. Think of your audience – who you are writing to and for. It is often easier to identify target markets for non-fictional publications, and you can often market to wider, broader markets.
With fiction, ask yourself, is your publication more age appropriate to adults, children, ‘tweens, young adults, preschoolers? Throughout your writing, keep your writing age appropriate to your identified market. Are there any special interest groups within the age group you have identified?
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