Are You a Dinosaur?

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“The great thing about getting older is that you don’t lose all the other ages you have been.” ~ Madeline L’Engle

As most little boys are, my son was completely obsessed and consumed with dinosaurs when he was 4. One day, as I sat on the floor building Legos with him, he looked up at me and asked, oh so seriously, “who came first, his grandmother and grandfather or the dinosaurs?” This tickled me because even now, I think of my parents as being young and young at heart. At the time, his grandparents had just turned 60 and were hardly an ancient species. But – it is all relative!

Business trends have undergone vast changes in the past few years. All companies are looking for less expensive and more far reaching ways of marketing and reaching their client base.

Enter — E-Marketing! Social networking is no longer just what our kids spend their time on. Smart companies have also jumped on the bandwagon! It is a whole new way of reaching potential clients, communicating with existing clients and learning more about what your client base wants and needs.

Staying stuck in habits of the past, serve companies no good! Resisting current trends will only leave a company lagging behind.  Is your business doing all that it can to stay current? Or is it becoming a dinosaur?

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