“What is  your name?” and “What do you do for a living?” I am routinely asked being an unknown face in a new community. When I answer question #2 with “I own an order fulfillment company specializing in e-Commerce for independent publishers,” I am looked at like I am a space alien. To redeem myself, I usually go on to mention some of the services our company provides for independent publishers:

• Order Processing
• Order Fulfillment (pick and pack)
• World wide shipping
• Warehousing
• Providing sales and inventory reports
• Social Media Marketing for our clients (the alien look sets in again)!

Our company is definitely a niche market kind of business. But, anyone seeking our services knows what they are looking for.  They know to google “order fulfillment for independent publishers” to find us on the internet.

Sometimes when asked question #2 “What do you do for a living? ” I just put everything under one big umbrella and answer -“We assist independent publishers with the business and shipping aspect so they can focus what they do best – writing and publishing!”

Does that clear things up? I will keep my umbrella handy incase things get cloudy again.

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