“A new baby is like the beginnings of all things – wonder, hope, a dream of possibilities.” ~ Eda J. LeShan

Over the years, at publishing conferences and writers groups, I have spoken with many first-time publishers in various stages of the publishing process. I have noticed an attitude of uncertainty that seems to prevail. The attitude is somewhat understandable, because with any new venture, there are always the unknowns. But rather than focus on doubt and skepticism, what about all the possibilities? This is where your attention should be!

Granted not every independent publisher has the financial ability or the time to zip across country on promotional book tours, so naturally, many think only of the local possibilities of book selling. But this is a  mistake. Book selling opportunities are far greater now than they were years ago. With the power of the internet, on-line networking and social media marketing,  your book can now be promoted in ways that were never available to independent publishers before.

With e-commerce, your potential buyers are now closer than you think!  Anyone can get a glimpse of what your book is all about through book trailers, blog tours and e-marketing! This opens up a whole new realm of possibilities for bookselling. Never under estimate all the possibilities! Leave no stone unturned when putting your marketing plan in place. Remember, sales are a function of your marketing efforts!

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