“Vision is the art of seeing things invisible”  ~ Jonathan Swift

Are you an independent publisher who has been tucked away, just waiting to be found? If so, you might be waiting for a long time before you are discovered. Some independent publishers are quite skilled at becoming visible in the marketplace. Yet, there are others who need help in becoming more noticeable to potential book buyers. Even the most well crafted book will not sell if it can not be found by potential book buyers over the internet. Visibility can be the make or break of book sales.

The dynamics of e-commerce (internet selling) are quite different than selling from a brick and mortar bookstore or through print advertising and marketing. If it is unfamiliar territory, consider seeking the help of others who can help you, as an author and independent publisher, and your publication. Come out from hiding and be “in the face” of those who are looking for unique and niche subjects, and books not found in the same ole, same ole bookstores.

Writing and publishing is a business. All businesses, big and small, need to rely on the most current, far reaching methods of marketing there are. Have you considered whether you are doing all you can to come out from hiding? Have you moved from antiquated ways of doing business into the new age of being discovered in places you have never thought of before? If not, why not?

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