Tag Archives: marketing

To Market,To Market, To Buy A…….

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A few years ago, my husband and I saw a show on the Travel Channel about teardrop travel trailers. They are the cutest little june bugs! These camper trailers came on the market after World War II and were made out of surplus materials. The exteriors were made from the wings of World War II Bombers. They are making a come back and every so often, you will see one being towed behind a car, if you are alert.

This weekend at Arts and the Parks, we saw this little turquoise teardrop travel trailer being used as part of a booth display. The exhibitors were selling a line of cosmetics, soaps, hand lotions designed and packaged for the “rodeo girl.”  The products being sold were not exactly art, but what was art was the entire brand identity this company had built. The packaging of the products had an outstanding southwestern “rodeo” theme,  all highest quality of packaging, the company owner was dressed in her rodeo wear(complete with cowboy hat) and even the teardrop trailer was decked out inside with towels appliqued with western motif  and the galley table in the trailer had tableware settings of western design. The entire booth “worked” to sell their unique line of products. I remarked to the company owners that I liked their booth very much. They told me they had won best booth awards about 6 or 7 times from various arts and crafts events they have participated in. I can see why!

How does this relate to independent publishing you may ask? Well- products don’t sell themselves. People sell products. With independent publishing, critical to selling products is the author’s involvement in the process. You will need to sell yourself  as an author and that, in turn, will sell your publication. Polish up your “shoes” and know what you are passionate about as a writer. Visit bookstores, libraries, and other venues. Convey that passion about your publication to your potential readers. If you can find something “gimmicky” that will set you or your genre of writing apart, great!

Independent publishing is not just about the writing process!

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Up, Up and Away! Worth Rising For!

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There was  a sight to behold in Steamboat Springs, CO this morning. This weekend is the 29th Annual Hot Air Balloon Rodeo!

Folks came from everywhere to watch this beautiful event at 6 am in the morning.  Some balloonists came from as far away as Florida, Iowa and California to participate. There were 32 balloons in all. Can’t wait till tomorrow to see more of the action!

Also, happening on site was one of the Dallas Cowboys’  cheerleaders participating in a photo shoot for their annual calendar.

There is so much to do in Steamboat Springs, CO in summertime. I am not sure what to do this afternoon. Perhaps a visit to the Arts in the Parks event. This evening I think we will take a picnic dinner and see what the American Laughingstock Theatre has to offer.  I don’t know though, there are quite a number of other events that sound pretty darn enticing.

 I would like to try that hot air ballooning stuff someday. I wouldn’t be afraid! And while I am at it, maybe we will take some of our client’s independent book and DVD orders and deliver them personally. After all, we do ship with all major carriers. Perhaps shipping via hot air balloon would be more economical. Maybe our postmaster would like to come along for a ride.

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Comin’ Down the Track

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Traditionally published writers are jumping the track and heading down the road toward independent publishing. It is not that their manuscripts aren’t good and can not be accepted by traditional publishing houses. Quite the contrary!  They have established themselves as creditable writers and already have  a following. They just want to try the independent publishing route this time around.

My advice to this group of writers is not to jump the track completely. Continue having an outside source assist you with marketing, order fulfillment  and distribution of your publication. There are lots freelance professionals that can help you with those aspects of the process.

The “to do” list is long enough for writers. Don’t think you can engineer the entire publishing process on your own. Surely, you do not want a train wreck!

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Think before you leap!

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Many individuals have wonderful, inspiring and thoughtful stories to tell. With the availability of print on demand and desk top publishing, anyone can be a published writer.  But, there are a few things to be  aware of!

Independent publishing includes much more than just writing your book. A well developed plan is critical to a book that will lead to successful sales.

  • Research your topic or subject
  • Think about your niche market
  • Put together an comprehensive marketing plan
  • Remember – the author plays a critical role in marketing
  • Plan for sales and distribution issues (order fulfillment)
  • Research, plan and project costs of independent publishing
  • Decide what parts of the process you can handle on your own
  • Think about the business aspect of independent publishing

And always remember, writing the book is only part of the entire process. Be smart, plan ahead and get professional assistance in the parts of the process where you need help.

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Mix it Up Marketing!

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Key to any kind of business is a good solid marketing plan. In this day and age, there are so many options available – traditional print advertising, social media marketing, multimedia promotion, ezines, podcasts, rss…the list goes on and on. Trying to keep up with the latest and most effective methods is almost mind boggling. A variety of methods is often a good idea.

Lately, our focus at Cornerstone Fulfillment  Service, LLC has been to research and explore permission based email marketing. We are getting ready to launch our first attempt into this very exciting trend.

We will see! Being a traditionalist in many ways, I am not quite ready to put to bed the direct mailing method quite yet!

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