“Friendships are fragile things, and require as much handling as any other fragile and precious thing.” ~ Unknown

What’s your whuffie, you say? Why, it is the way of the world, these days! Something that all authors and business people need to include in their marketing plans.

Whuffie is built through forming relationships with communities of people on-line. By developing an audience and customer base on-line, you will build support and increase visibility for your products. That means sales of  your independently published books, cds and DVDs.

One of the best resources I have stumbled upon is “The Power of Social Networking” by Tara Hunt. www.threeriverspress.com. This book provides great stories of on-line business successes through building whuffies!

Make no mistake, building your whuffie on-line takes time. But, building a business does not happen overnight. Even after reading this book, the concept is still very foreign to many. Where do you start? Call on an expert, a company who specializes in e-marketing for independent publishers. While you are at it, you had better ask whether they handle order fulfillment for independent publishers too ! You will be needing that !

This blog brought to you by www.CornerstoneFulfillmentService.com.