Category Archives: Writing

To Market,To Market, To Buy A…….

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A few years ago, my husband and I saw a show on the Travel Channel about teardrop travel trailers. They are the cutest little june bugs! These camper trailers came on the market after World War II and were made out of surplus materials. The exteriors were made from the wings of World War II Bombers. They are making a come back and every so often, you will see one being towed behind a car, if you are alert.

This weekend at Arts and the Parks, we saw this little turquoise teardrop travel trailer being used as part of a booth display. The exhibitors were selling a line of cosmetics, soaps, hand lotions designed and packaged for the “rodeo girl.”  The products being sold were not exactly art, but what was art was the entire brand identity this company had built. The packaging of the products had an outstanding southwestern “rodeo” theme,  all highest quality of packaging, the company owner was dressed in her rodeo wear(complete with cowboy hat) and even the teardrop trailer was decked out inside with towels appliqued with western motif  and the galley table in the trailer had tableware settings of western design. The entire booth “worked” to sell their unique line of products. I remarked to the company owners that I liked their booth very much. They told me they had won best booth awards about 6 or 7 times from various arts and crafts events they have participated in. I can see why!

How does this relate to independent publishing you may ask? Well- products don’t sell themselves. People sell products. With independent publishing, critical to selling products is the author’s involvement in the process. You will need to sell yourself  as an author and that, in turn, will sell your publication. Polish up your “shoes” and know what you are passionate about as a writer. Visit bookstores, libraries, and other venues. Convey that passion about your publication to your potential readers. If you can find something “gimmicky” that will set you or your genre of writing apart, great!

Independent publishing is not just about the writing process!

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Let’s be Frank

Owning a business that serves independent publishers, I am often asked my opinion about the Kindle reader and e-books.  I can see the convenience of both. But,  after sitting in front of a computer all day writing business prospecting letters, business proposals and now blogging, I can tell you the last thing I want to do is read a book on an electronic device.  When the day is done, I want to be as far away from an electronic screen as possible!

I like to curl up in a comfy chair, wrap myself up in a blanket, sit in front of a fire, enjoy a cup of tea  and hold an honest to goodness real book. I like feeling the weight of the book, the smell of the paper and seeing the print on the pages.

Curl up with an electronic reading device? I don’t think so!  But, that is only my point of view.

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Partners

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If you plan on hiring an outside company to handle order fulfillment of your independently published books and DVDs, it is always a good idea to begin your search for a fulfillment company well in advance.

Advanced research (and obtaining quotations) will help you in setting your price points for your products. You will want to make sure the shipping and handling fees you charge your customers will pay for a good part of having your publication shipped from the warehouse to your customer’s door.

A qualified fulfillment company knows and can discuss the mail order industry standards for shipping and handling fees. Make this a part of your discussion when searching for fulfillment companies. Sometimes, two heads are better than one when it comes to establishing appropriate shipping and handling fees.

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In my Book – The Winner Is!

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This weekend I went to Arts in the Park in Steamboat Springs, CO.  I love going to Arts and Crafts events in communities that have a real appreciation for the Arts. You never know what you are going to find.

There were artists of every medium displaying their wares – potters, painters, birdhouse builders, fiber artists, jewelers and more. Each one interesting, unique and serious about their craft. I enjoyed it all!

The artist that really inspired me the most was a photographer, pictured above, Kenny Tong. His magnificent photographs of China were anything but ordinary. He came all the way from Chino, California to share his photography with Steamboat Springs, CO.  His photography is better than a day at the Spa. The images were pure serenity and tranquility. They captured places and scenes in China that few of us have seen before in books or from other photographs of China. For more information on his art, please visit www.kennytong.com.  And by the way,  you have to see his images first hand to really appreciate what I am talking about.

Kenny, you won my prize for artist of the day! Thanks for sharing your work with Steamboat Springs, Colorado and come back again! I am glad to know your images can be ordered on-line at www.kennytong.com.  Any plans for a coffee table book with your magnificent images?

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 Enjoy the glorious summertime!

 

 

 

 

 

A New Day Rising!

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There is a group 1,600 filmmakers that have come together to produce “films that matter.” This group of filmmakers, Nomads Land Network www.NomadsLand.com partner with non-profits, ecotourism and volunteerism groups to produce social issue media and documentary films. I am so excited about this network of filmmakers. This is the stuff we at Cornerstone Fulfillment Service, LLC get all excited about and want to shout “Hurray!”

I told you there is alot of good stuff on the horizon in independent filmmaking!

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Angels and Such

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“Many hands make light work” ~ John Heywood

One of my favorite movies of all time is “Lilies of the Field” starring Sidney Poitier. The basic story line is that an unemployed construction worker ends up at a remote plot of land when his car breaks down, while traveling through. The land, located in the west, is being worked by some nuns with a vision to build a chapel and a school. The long and short of it is – Homer Smith (played by Poitier) ends up being the “angel” in the story, convincing the community to join hands. They labor together and contribute materials to build the beautiful, yet simple chapel.

The lessons of this film prevail as strongly today as they did back in 1963 when the film was produced. Anything can be accomplished in  strong communities with lots of willing hands to help.

Writers, Mark Your Calendars – Frost & More!!!

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Don’t let this photo fool you – this blog is really not about weather. It is about two writing contests and their deadlines!

Camber Press – Poetry Chapbook Award is coming up.  For details, go to www.camberpress.com or email info@camberpress.org. Mark Doty will be the judge and the prize is $1,000.  Submit a manuscript of up to 24 pages by August 15 with a $15 entry fee.

And, now it is about Frost! The Robert Frost Foundation – Poetry Award. Lots of time to create a winner. Deadline is September 15. The poems should be written in the spirit of Robert Frost and three entries are allowed. The entry fee is $10 per poem. For more information go to www.frostfoundation.org or email frostfoundation@comcast.net.

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Ok, Ok – I Will Introduce You!!

I live in a town where dogs rule. And as we all know,  people who love dogs, LOVE dogs! Everywhere I go, people want to know what kind of dog I have.

Here she  is, our customer service representative! Always cheerful, listens before she speaks and knows how to dress and act professionally at all times! She is a real charmer, don’t you think?

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Up, Up and Away! Worth Rising For!

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There was  a sight to behold in Steamboat Springs, CO this morning. This weekend is the 29th Annual Hot Air Balloon Rodeo!

Folks came from everywhere to watch this beautiful event at 6 am in the morning.  Some balloonists came from as far away as Florida, Iowa and California to participate. There were 32 balloons in all. Can’t wait till tomorrow to see more of the action!

Also, happening on site was one of the Dallas Cowboys’  cheerleaders participating in a photo shoot for their annual calendar.

There is so much to do in Steamboat Springs, CO in summertime. I am not sure what to do this afternoon. Perhaps a visit to the Arts in the Parks event. This evening I think we will take a picnic dinner and see what the American Laughingstock Theatre has to offer.  I don’t know though, there are quite a number of other events that sound pretty darn enticing.

 I would like to try that hot air ballooning stuff someday. I wouldn’t be afraid! And while I am at it, maybe we will take some of our client’s independent book and DVD orders and deliver them personally. After all, we do ship with all major carriers. Perhaps shipping via hot air balloon would be more economical. Maybe our postmaster would like to come along for a ride.

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Comin’ Down the Track

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Traditionally published writers are jumping the track and heading down the road toward independent publishing. It is not that their manuscripts aren’t good and can not be accepted by traditional publishing houses. Quite the contrary!  They have established themselves as creditable writers and already have  a following. They just want to try the independent publishing route this time around.

My advice to this group of writers is not to jump the track completely. Continue having an outside source assist you with marketing, order fulfillment  and distribution of your publication. There are lots freelance professionals that can help you with those aspects of the process.

The “to do” list is long enough for writers. Don’t think you can engineer the entire publishing process on your own. Surely, you do not want a train wreck!

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