“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran
It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.”
Test the water first – make sure you have a hot and a unique idea.
Begin to stew on a pre-publication marketing plan.
Fill the pot with energy, insight, creativity and stick-to-itiveness.
- Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
- Incorporate varied vocabulary with shades of meaning to support the base.
- Make adjustments to the recipe – edit ingredients that provide no flavor.
- Add more seasoning, if needed, to make a more fulfilling concoction.
- Let it cook and stir, cook and stir some more.
- Send your creation off to some taste testers.
- Satisfied that the ingredients are complete?
- Add a “read hot” title and packaging to match.
- Consider branding the idea.
- Place it for sale on-line and in other pre-determined markets.
- Ramp up all marketing efforts.
- Promote yourself as the chef.
- Advertise and promote the finished product.
- Saturate the market.
- Share “dribs and drabs” of the finished product with others.
- If you need help with smokin’ “soup d’jour” e-marketing tactics – seek help!
Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?
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