“Friends have all things in common.” ~ Plato

 Geezum, Crow! Did I ever have my hands full on Friday! It was my birthday and I got inundated with “Happy Birthday Greetings” from  friends all over the globe!  One from Germany, several from Canada, Paris, Norway,  a few from the U.K., New Zealand, Boznia, Australia and even Macedonia, what more could I want? There were messages written by  friends from all across these United States, too!  

My point is really not to crow about my number of  friends. My point here is the value of e-marketing and social media marketing for business. You can reach communities of people, with like interests, all over the universe, through the power of the internet.  My  friends include people who through their own creativity have independent businesses. They are writers, filmmakers, painters, printmakers, independent publishers, just to start the list.  

Some are just friends, caring not that my company provides services for independent publishers, but about me. And you know what? Never underestimate the value of others when it comes to helping to spread the news over the internet! Viral communication travels far, wide and fast – through computers, cell phones, digital cameras and the like.  

In case you are not aware – business has taken on a whole new dimension through the internet! If you are an independent publisher who has not yet become comfortable with the new age of e-commerce and e-marketing, won’t you feel better to be moving ahead into something exciting, fresh and new, rather than feeling stagnant and stuck in the past? 

Even if you are some other kind of business owner, it does not matter! The principles are still the same – becoming more visible to a community of people who share the same interests as you do! What are you waiting for my friend, what are you waiting for? Low cost – far reaching is what it is all about.

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