Partners

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If you plan on hiring an outside company to handle order fulfillment of your independently published books and DVDs, it is always a good idea to begin your search for a fulfillment company well in advance.

Advanced research (and obtaining quotations) will help you in setting your price points for your products. You will want to make sure the shipping and handling fees you charge your customers will pay for a good part of having your publication shipped from the warehouse to your customer’s door.

A qualified fulfillment company knows and can discuss the mail order industry standards for shipping and handling fees. Make this a part of your discussion when searching for fulfillment companies. Sometimes, two heads are better than one when it comes to establishing appropriate shipping and handling fees.

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Comin’ Down the Track

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Traditionally published writers are jumping the track and heading down the road toward independent publishing. It is not that their manuscripts aren’t good and can not be accepted by traditional publishing houses. Quite the contrary!  They have established themselves as creditable writers and already have  a following. They just want to try the independent publishing route this time around.

My advice to this group of writers is not to jump the track completely. Continue having an outside source assist you with marketing, order fulfillment  and distribution of your publication. There are lots freelance professionals that can help you with those aspects of the process.

The “to do” list is long enough for writers. Don’t think you can engineer the entire publishing process on your own. Surely, you do not want a train wreck!

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Printing and Binding Matters

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For the independent publisher or self-publishing author, there is alot to be learned. The path to success includes not only writing a great publication but making good choices along the way regarding the entire publishing process.

One decision to be faced will be a choice between digital or offset printing. Typically,  offset printing is most economical if you wish to have more than 1000 copies of your book printed. Other advantages include a greater range of paper choices, the image quality (pictures) is better and the page sizes are not as limited.

Digital printing is great for a short run of books (under 1,000), the turn around time tends to be much shorter and the complete process can be accomplished via the internet.

There are considerations for choices in book binding as well.  But,  most importantly, remember that if you have any intentions of seeing your book on the shelves of book stores and libraries, a perfect bound book is key.  Perfect bound books are prefered because they will stand up on shelves by themselves. The spines have the title and author’s name printed on it and is easily readable. Not the case with saddle stitched books, plastic  and wire comb bindings or plastic coil binding.

There is alot to be considered in the world of book printing and binding. Any quality book printing company can lead you down the path to making good choices,  however!

Writers, USA – Unite!

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I don’t mean to sound like a broken record on this blog subject. But, I think it is worth repeating!

Writers, let’s unite on Saturday mornings and all be on the same web page! Tune in to www.wnzf.com  “Cover to Cover” with Frank Gromling.   Broadcast times across America –

  • Eastern Standard Time       11:30 am
  • Central Standard Time       10:30 am
  • Mountain Standard Time    9:30 am
  • Pacific Standard Time          8:30 am

Every Saturday morning, that is right! Every Saturday morning! Frank promises to make each show well worth listening to!

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Move Forward In Confidence

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Do your research and be informed. Many order fulfillment and distribution companies charge a hefty monthly minimum fee if your monthly sales volume does not meet their requirements.  Keep this in mind when  you are choosing an order fulfillment company.

Stop! Ask! And move forward when guided by knowledge.

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Wake Up and Jump In

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Are you ready to self publish but not quite sure to where to begin? There is a wonderful guide published by Tri-State Litho called Self Publishing: A Writers Guide. It will help you make the transition from manuscript to a printed, published book. It has information on applying for ISBNs, copywriting, Library of Congress Catalog Card numbers, page design, fonts, paper weights. Other useful information includes offset vs. digital printing, book binding options, and a super glossary for all publishing terms. It is a resource that beginner independent publishers should not be without.

To obtain a copy of this book contact Frank Compagna at Tri-State Litho, Phone #800-836-7581 or see their website www.tristatelitho.com. While you are at it, ask them about their short run printing services and tell them Cornerstone Fulfillment Service, LLC said to call.

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A Call for Manuscripts

Lady crossing street Trap door Books, a small press in Lyons, CO is looking for manuscripts of book length fiction. Self published books can be submitted for consideration. Interested? go to the blog

http://trapdoor.wordpress.com or email

cmatney@trapdoor.com for more details on what they are looking for and submission guidelines.

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Before……Not After

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Many independent publishers make the mistake of concentrating on the writing of their book foremost. Marketing should not be thought of after the book is written. For the best outcome for book sales, it should be considered before a word is written. Think of  your audience – who you are writing to and for. It is often easier to identify target markets for non-fictional publications, and you can often market to wider, broader markets. 

With fiction, ask yourself, is your publication more age appropriate to adults, children, ‘tweens, young adults, preschoolers? Throughout your writing, keep your writing age appropriate to your identified market. Are there any special interest groups within the age group you have identified?

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Think before you leap!

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Many individuals have wonderful, inspiring and thoughtful stories to tell. With the availability of print on demand and desk top publishing, anyone can be a published writer.  But, there are a few things to be  aware of!

Independent publishing includes much more than just writing your book. A well developed plan is critical to a book that will lead to successful sales.

  • Research your topic or subject
  • Think about your niche market
  • Put together an comprehensive marketing plan
  • Remember – the author plays a critical role in marketing
  • Plan for sales and distribution issues (order fulfillment)
  • Research, plan and project costs of independent publishing
  • Decide what parts of the process you can handle on your own
  • Think about the business aspect of independent publishing

And always remember, writing the book is only part of the entire process. Be smart, plan ahead and get professional assistance in the parts of the process where you need help.

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Edit..Proofread..Edit..Proofread

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Our first permission based email went out last night through YesMail   to our distribution list. It went out without a hitch, I thought.

Well, almost – after it went out, I discovered a few minor typographical/editorial errors. Whoops! We were so focused with learning the software program for the permission based program, those errors went unnoticed. Being the in-house editor, I have no one to blame other than myself.  It will serve as a good lesson for all self publishing authors.

Edit..proofread..edit..proofread..edit……

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