Do You Know How to Grab Them?

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“When you do the common things in life in an uncommon way, you will command the attention of the world.” ~ George Washington Carver

Not all small business owners, and that includes many independent publishers, are able to hire a public relations firm. There is a basic PR tool that every entrepreneur, speaker, author, CEO or other business professional should know how to use,  and how to write. It is the staple of the PR industry and it is referred to as a news or press release.

If you do not know how to write a press release, there are many articles on the internet that are valuable and free. You can learn how to write a press release that is compelling, how not to turn off the media by being too self promotional, why writing a good headline matters and why size counts. For more information, please visit

For authors, speakers, CEOs and entrepreneurs who handle their own public relations, there is a wealth of information available in Pam Lontos’ and Andrea Brunais’ book “I See Your Name Everywhere.”  This terrific resource is concise, easy to understand and is filled with tips on how to get your name and your product out there, through newspapers, magazines, radio appearances and television. To order this softcover book, and to read about the credentials of these two seasoned public relations professionals who have written this book, please visit

Isn’t it time you used the media to your advantage to jumpstart your sales, your career and attention to your product? Learn how!

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Weekend Indie Publisher News

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Updated Information: If you missed “Cover to Cover” Radio Show and want to learn more about order fulfillment for independent publishers

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Look for April 3, 2010 Show featuring Sue Leonard

Covering All Bases

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“The art and science of asking questions is the source of all  knowledge.”~ Thomas Berger

Frank Gromling,  Host of Radio Show “Cover to Cover” called yesterday! I knew he would. He is as reliable as they come. He called and asked me to be a guest on his radio show this coming Saturday morning, April 3rd! “Cover to Cover” is an educational radio show for authors and publishers that all of you should not miss.

If yesterday’s blog left you dazed, confused and scratching your head, it was because I wanted to talk to Frank, ask and confirm the broadcast date, before I spilled all the beans.

Frank knows how to put together a great radio show! Every Saturday morning he has guests who know the independent publishing scene well and they share their knowledge about a variety of subjects relating to the industry. This Saturday, tune in and learn about order fulfillment for independent publishers. Independent publishers will come away from this half hour show with a better understanding of what services order fulfillment companies provide.

The best way to become knowledgeable about independent publishing is to listen to “Cover to Cover” weekly, attend publishing conferences, search for e-zine articles on the industry, join independent publishing associations and ask questions of those who are seasoned professionals. Cover all your bases! There is valuable knowledge to be had everywhere. Take every opportunity there is to educate yourself.

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Frank Calling

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“Reputations are made by searching for things that can’t be done and doing them.” – Frank Tyger

I need to talk to Frank and discuss this passion of mine, independent publishing! The subject has occupied all the nooks and crannies of my mind for the past 10 years. Trouble is, Frank’s last name has escaped me! I have been searching all over my digital files, in my rolodex, in my address book and in my file cabinets- to no avail. It is the most foolish thing because he is not the kind of guy that disappears. Since the day we met, when I have been searching for an answer to a question about the independent publishing industry, Frank has been there. Maybe some day, I can return the favor and answer his questions!

It is so difficult when you are trying to think of the name of someone and it evades you! I resorted to the internet to search for Frank’s last name, but that wasn’t much help either! I came across so many Franks – Frank Morgan, Frank Sinatra, Frank Capra, Frank Zappa. My friend Frank is, in a sense, an entertainer too. I used search engine keywords like Florida Publishing Company Owner Frank and all I came up with is a book called “Way Out West Lived a Coyote Named Frank.” No, it is not that Frank! I read that book to my kid, umpteen times, when he was young.

Perhaps I ought to drop it for today, if Frank does not hear f rom me, I know he will call. I better stay close to the phone, I wouldn’t want to miss an opportunity to discuss helping authors get their books out of basements, attic and garages and into the hands of readers. If I hear from Frank, I will let you know what he says tomorrow – so stay tuned, I might have some information I may want to reveal.

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Have all of you spent time with Frank lately? I have an appointment with him at 9:30 am MT, and you can listen in, too! Frank Gromling’s radio show “Cover to Cover” for authors and publishers will be well worth listening to. It is every Saturday morning at 11:30 am Eastern Standard Time, 10:30 am Central Time, 9:30 am Mountain Time and 8:30 am Pacific Time.

It is a great way to stay on top of the ever changing trends in publishing, hear interviews with local and nationally known authors, tips for independent publishing and industry tips of the trade. Tune in to  You’ll be glad you did!

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Once in a Blue Moon


“The only thing you live to regret are the risks you didn’t take”~ Unknown

Today, I am feeling very fortunate. Since starting my company, I have had the opportunity to meet many incredible people that I would not have ordinarily met, had I not taken a risk. Among them have been extraordinarily talented artists, filmmakers, and individuals who serve their communities through the non-profit sector – all of them independent publishers. All have had similar goals – to share beauty, kindness and knowledge through their unique and creative talents.  All have been so very committed to changing our world for the better and each person is awe-inspiring in their very own way.

Tonight, as the New Year approaches, I will be taking some time to reflect on these past few years to remember some of the individuals that I have crossed paths with. Many of these individuals I have not met face to face, yet through an e-mail or a telephone conversation, they have left a mark on me. I can recall the discussions we have had about their goals and aspirations for their independent publishing companies. All have inspiring, educational or entertaining stories to tell through their books, films or music or through their commitment to a cause or a mission. All are the kinds of people you meet only once in a blue moon.

We want to hear from more of you! By posting your comments to our blogsite, we can together build a community of like-minded people who have independent thoughts, ideas and dreams to share.

Happy New Year 2010! May this coming year bring publishing success to each and every one of you!

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Weekend Indie Publisher News

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First things, first!

Tune in This Morning! Poor Frank, he must be feeling ignored! I have been unable to listen to his Radio Show “Cover to Cover” for a few weeks now.  If you have never listened to this radio show for writers and publishers, every Saturday morning is your chance. No need for a radio, “Cover to Cover” can be listened to on line at Host Frank Gromling always has insightful, interesting guests on his show sharing their knowledge of the publishing world.

Tune in at 11:30 am Eastern Standard Time, 10:30 am Central Time, 9:30 am Mountain Time and 8:30 am Pacific Time.

Let’s show Frank our support today!!! Listen in and learn with me!


Registration is now open for The Association of Writers (AWP) 2010 Conference in Denver, CO!! You can save money now by registering early. Major sponsors, literary partners and patrons make this great three day event possible at the Hyatt Regency form April 7 – 10, 2010. The event includes a book fair, presenters and  exhibitors.

A wealth of information for writers is available through the AWP. They sponsor writing contests, writers conferences, information on writing careers and MFA writing programs. Check it out at

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