“Initiative is key. Anybody who wants to be somebody is going to work as hard as they can to fulfill that dream.” ~ Unknown 

It is no secret that the publishing industry has undergone dramatic change over the past ten years. As cited by Bowker, non-traditional publishing grew a robust 181% between 2008 and 2009. In a few more months, we will be able to determine whether these growth percentages have been sustained for yet another year. From where I stand, this would be fulfilling news! 

Although many in the traditional publishing industry would like to tell you that these numbers are all a result of the downturn in the economy, I am not convinced of that!  

Agreed, the downturn of the economy has been a catalyst for change in business. It has given businesses a good reason to take a look at outmoded ways of thinking and to restructure. For businesses who believe that change is good – they have done things to work in positive new directions which include developing creative vision, gaining new momentum and starting fresh initiatives! Non-traditional publishers and businesses alike are putting technology at the center of the company and are learning how to reach large numbers of people at the least cost. Not a bad deal , now, is it?  

Are you an independent publisher whose marketing tactics are no longer relevant for the times? Wasting time, energy and money preserving old ways of doing business is never a good idea. Don’t have the comfort level or the time to explore what your next steps should entail?  That is okay.  There are those that can help! But do not tarry – invest in the future of your business and move forward. Go to your favorite search engine and look for  e-commerce and e-marketing for independent publishers.

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