“The thing I would encourage you to do is go where your love is. Go where your heart tells you to go.” ~ Bill Billachick 

Are you one of the many who has been traditionally published but for one reason or another wish to do things a little differently this time around? Perhaps you are disillusioned by the way the integrity of your writing can be changed by your publisher. Maybe you are interested in being more directly involved with the sales and marketing aspect of your publication. Is it that you would like to earn a higher percentage on your sales or do you wish to find out for yourself why, according to Bowker, independent publishing grew a whopping 181 percent between 2008 and 2009? All of these are good reasons for making a switch. 

One of the most valuable skills you will need to know as an independent publisher is how to reach communities of people, through social media marketing, who will purchase your book. 

Although the concept of social media marketing may sound “new age”, it really is an old concept, in a new setting. Instead of locating people that share the same interests as you do at church, at PTA meetings, in gyms, in bars, at knitting clubs or through fraternal organizations – you meet them over the internet and communicate with those like minded people. By building relationships, you will locate potential buyers. 

Don’t know where to start? Help is readily available. Search the internet for  e-commerce and e-marketing for independent publishers. Professionals can assist you in becoming more visible over the internet, which will increase the potential for sales of your independently published book all over the world.

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