If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.
Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the then Governor of Maryland called The Art of Eloquence.
The other day, more than a year and a half after the blog had been posted, I received a comment to the blog! It came from a woman who was a neighbor of the Uncle I had featured. She contacted me to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren).
It was not spam! It was the real thing! She went on to describe the color and style of their home, their address and the name of their daughter. All correct!
It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder? She now resides many states away from her childhood home of Baltimore. I, the author of the blog, am now located far from my east coast family roots of Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do!
This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet, your potential book buyers can not find you. As Bill Gates once said “The Internet is becoming the town square for the global village of tomorrow.” There is a lot of truth in that!
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All Things Fulfilling 
The world-wide web has certainly made connectivity to both the recent and distant past a reality. The barrier of distance has been dismantled, for one need not go any farther than their device of choice (computer, phone, etc.) to reach across the globe and connect with anyone in an instant.
I agree that this is now the new frontier!
Regards,
Kevin
Kevin – Thank you for your comment. Many people mistakenly think they have a local business, but if you have a good web presence, your business can be from found all over the world. For example: Even travelers looking for a local restaurant in a town they will be visiting – often search the internet before they arrive. Having a good social media marketing strategy increases dramatically the visibility for any product or service.