Category Archives: Marketing for Independent Publishers

Writers – Don’t Miss Out!

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The Midwest Independent Publishers Association “Publishing Matters” Conference will be upon us before we know it!  Register by July 15 for reduced fees. The conference will be held in Minneapolis, MN August 14 & 15 at the Embassy Suites.  The event is being co-sponsored by MIPA (Midwest Independent Publishers Assoc.) and IBPA (Independent Book Publishers Assoc.) A great chance for all midwest independent publishers to learn more about book promotion, partnering with distributors, the future of publishing and much, much more! For more information go to

www.mipa.org          or   email   mipa.blog@gmail.com

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Climbing Mountains

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Many days, there is too much to do and not enough hours in the day to get it done. Everyone experiences that feeling! No one more so than independent publishers.  Writing is a business, publishing is a business and then there is the business side of both, too. Keeping track of your sales and inventory reports, maintaining a database of your customers purchasing your company’s publications, handling pro-forma invoices for trade and wholesale accounts, shipping orders. It all takes away from your task at hand of publishing. If you are a growing publishing company, you know exactly what I mean. 

Affordable order fulfillment companies for independent publishers are available to help with the business and shipping side of your publishing company. What would it mean if you could really focus just on the tasks of  publishing?

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A Call for Manuscripts

Lady crossing street Trap door Books, a small press in Lyons, CO is looking for manuscripts of book length fiction. Self published books can be submitted for consideration. Interested? go to the blog

http://trapdoor.wordpress.com or email

cmatney@trapdoor.com for more details on what they are looking for and submission guidelines.

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Rough and Ready

We ship our client’s independently published films and books all across the country, and all over the world, from sea to shining sea. This morning, an order will go out to an artist in New South Wales, Australia. Give me the name of a town, and I can probably tell you what state it it is in. I have seen them all.

A few years ago, we received an internet order and the shipping address was Rough and Ready.  Rough and Ready, California that is. I almost thought it was “junk mail”, an order from someone submitting a bogus address just because they had nothing better to do. So, I looked it up – sure enough, it was a real address and a real town! As it turns out, Rough and Ready, California is a mining town between Grass Valley and Penn Valley. If my memory serves me right, named by a bunch of Wisconsin goldminers that had gone out to California to seek their fortune.

Maybe someone ought to produce a film, a  western perhaps, on Rough and Ready, California.  Share it with those interested in seeing just what this Rough and Ready California is really all about!

Until I get to Rough and Ready myself, I will just have to look at the view out my window in Steamboat Springs, CO. It is a pretty nice place to be!

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Cover to Cover – New Radio Show

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Every Saturday Morning

Radio Show for Authors and Publishers

Tune in to www.wnzf.com

Listen on Line      11:30 am  Eastern Standard Time

                                   10:30 am  Central Time

                                     9:30 am  Mountain Time

                                     8:30 am Pacific Time

1/2 hour radio show filled with information on marketing your book, traditional vs. independent publishing, getting started in publishing, author’s role in book marketing, establishing your niche market and much more. Essential information to all publishers and authors. Listen in and learn!

A Friend, Indeed!

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“Happy is the house that shelters a friend”  ~ Ralph Waldo Emerson  When searching for an order fulfillment company for your independently published films or books, look for many of the same qualities you would in a friend.

  • A company that is dependable – will ship in a timely manner.
  • A company that is trustworthy – will get the job done!
  • A company that understands your needs.
  • A company that is fair – is affordable.
  • A company that goes the distance – is adaptable.

If you find a fulfillment company with these attributes, you will have found a friend worth it’s weight in gold. 

This blog brought to you by www.CornerstoneFulfillmentService.com

Before……Not After

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Many independent publishers make the mistake of concentrating on the writing of their book foremost. Marketing should not be thought of after the book is written. For the best outcome for book sales, it should be considered before a word is written. Think of  your audience – who you are writing to and for. It is often easier to identify target markets for non-fictional publications, and you can often market to wider, broader markets. 

With fiction, ask yourself, is your publication more age appropriate to adults, children, ‘tweens, young adults, preschoolers? Throughout your writing, keep your writing age appropriate to your identified market. Are there any special interest groups within the age group you have identified?

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